Update your page rank on a regular basis

While different search engines use slightly different algorithms, they all place importance on prominence, proximity, and density, the three basic rules of keyword deployment. Whether you’re trying to get more clients for your law firm or customers to your ecommerce store selling candy, the cornerstones of good SEO remain …

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Avoid Vanity Metrics

all this would directly affect the site popularity or the time they spend in each page. Google’s shifts and tweaks on ranking algorithms are happening more often. What you’ve learn from an SEO competitor analysis may no longer be true after a couple of months. Competitor analysis in …

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Understand Why Keyword Stuffing is Bad

Take a look at your top ranking and most shared content. Is there overlap? If you’ve found a type of content that is simultaneously strong in search and frequently shared, it’s worth optimizing that content even further. Fundamental search engine optimization never changes. You only have three things …

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Place Your Site’s Content Above The Fold

Density is calculated as the number of words in the keyphrase multiplied by the frequency with which they occur together, and divided by the total number of words (including the keyword). To be a part of the party, make sure your business website uses structured data markup. To improve content …

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More importance is given to forums

Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). A clear, direct URL is the best route to …

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To get fast rankings, you need metrics

In many cases, paid search is much faster for testing user flow or usability. Frankly there are lots of things which a good professional search engine optimisation exponent would tell you to do! Google Trends is an extremely intelligent tool as it groups misspelled terms together with correctly spelled ones …

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Takeaway tips for conversion rates

Inbound links refer to links on other websites which point to your website. A low-quality web page, designed by spammers for search engine, rather than human, consumption, will typically be crammed full of the same search phrase, repeated over and over again. It won’t contain the related words. Google …

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Make bounce rates the main focus of your marketing tactics

Over the last several years, Google has made huge strides in driving better UX (user experience). As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords in. If you produce great content, but no one’s there …

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How to really understand metrics

By adding modifiers like “best”, “guide” or including the current year, you can increase the rankings of your page. As Google has become quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for offenders (lower rankings or banning of websites, etc.). Some companies desperate for …

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Reasons why you cannot fully understand link building

To optimize your search engine results it is important to make your URL easily identifiable. Include words that are relevant to the site as opposed to numbers and symbols. People will recognize those keywords in the URL, and are more likely to click on your link if they think it …

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Small but important things to observe about doorway sites

There are a number of methodologies ranging from complex formulas including many different heuristics to more simplified models designed just to give you a sense of the opportunity. In this context, instrumentation means the integrity and veracity of the analytics setup. Googlebot uses sitemaps and databases of links discovered during …

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How to really understand non reciprocal links

If your website is trying to rank quickly for a specific topic, and yet there is not a piece of high-value content that addresses that topic, the probability of showing up in the Google search results is small. When it comes to getting visitors to your site, you want to …

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SEO in a nutshell

Let’s discuss each of these in turn. Constantly posting fresh content will mean that a search engine has to index them; so it’s a great way to attract attention to your content. If you have several reasons to explain why a product is the best option for your …

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Analyse your existing long tail search

It consists of all the information on all the web pages or websites that the search engine was able to browse. SEO is a marketing discipline that can help you launch your new endeavor off the ground and curate an online visibility on the SERPs. It enables you to garner …

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Write about keyword density

Your net promoters are those customers who are engaged with your site, so emailing them is a slam dunk. There are plenty of examples where a teen starts a hashtag at 9:35 pm in Philadelphia and within thirty minutes, twenty thousand people around the world are using it. Let …

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Top trends in link building to watch

Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty Nowadays the way in which we structure URL addresses, write title tags and meta-descriptions, optimize website images and so on becomes less important as Google focuses on …

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A do-it-yourself guide to keyword research

Target niche keywords with low competition. This involves at least a little bit of figuring out what makes your business unique. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the …

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Understand about social media

As we all know, Google change their algorithm 500+ times a year, and these are the small tweaks to make user experience and results better, and these are largely unconfirmed. Then come the larger, more drastic algorithmic changes that sometimes cause a stir in the SEO industry, mainly due client …

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Keep up-to-date with the latest SEO news and trends

Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user’s intent and search behavior. Users no longer have to include their location in search queries, such as inputting “coffee shops in Queens” into Google. The more …

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Things you most likely didn't know about offsite SEO

Paid link-building is considered black hat SEO and is likely to incur a penalty. To make your website SEO compliant, a search engine needs to be able to explore every aspect of your site and most importantly understand the content that is available. In order to achieve this, the design …

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Lessons I learned about search queries

What’s even better is that they can be a great way of attracting relevant traffic to your site as well. Long term, having good SEO will continue to bring people back to your site. There’s an expression people use in business: don’t boil the ocean. Analytics, website …

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