The landscape of SEO changes fast

Cloaking refers to an attempt to boost search result rankings by serving different content to Googlebot than to regular users. This causes problems such as less relevant results (pages appear in search results even though their content is actually unrelated to what users see/want), so Google takes cloaking very …

more ...

To get fast rankings, you need stickiness

If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you’ve been guilty of using these old practices, then you might consider using Google’s Link …

more ...

Which SEO tactics pay the greatest dividends?

Will your SEO consultant be changing the strategies every time that search engines introduce new components to search algorithms? Thus, the door for spam SEO was wide open and high rankings were able to be achieved with relatively simple methods. This data is invaluable to Google’s understanding of what …

more ...

Write a 1000+ words article about domain authority

A URL is more important than you may think it is. Your website’s URL structure is like a math formula — when followed properly it will give you the right answer. During information retrieval, searchers often change focus to different aspects of their tasks. Do not fear bots — they are …

more ...

A focus on metrics to benefit search engine placement

For many content marketers, organic traffic earned through SEO is like a holiday bonus: It’s cool if it happens, but no one is planning their monthly budget around it. Just think about this for a moment. The type of content you use on a page also matters for indexing …

more ...

Learning about walled garden sites

For example, did an email drip campaign bring in more leads than the social media campaign last month? f you are familiar with Google’s algorithm, you are aware that it is predicated based off of backlinks. This is simply a hyperlink on an external website that links back to …

more ...

To get fast rankings, you need long tail search

As far as promotional tactics examples go, creating content on other sites is a good long-term SEO strategy. But it’s also very important to prioritize creating content on your own site. Search engines give higher rankings to sites that have a deep library of valuable, high-quality content. They also …

more ...

Never underestimate the influence of offsite SEO

When you are implementing URL parameters, always check whether the ultimate copy changes significantly. You should particularly check on Meta description and titles. In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and …

more ...

Think about stickiness from the start

Organic SEO still plays a key role in Google rankings for both local keywords and national terms. Not every spot on your website will give your keyword phrases the same exposure and SEO power. In a content’s structure the best places to put your keywords are headlines, subheadings, bolded …

more ...

Bucket brigades based on sitemaps

While this is an excellent question, really, you should be asking yourself what to do to help your site get more qualified traffic. One of the primary triggers in their algorithm is domain authority, which Google calculates based on a myriad of factors; in fact, the RankBrain system that Google …

more ...

Boost site speed and utilise organic links

By getting your business in global, regional and local directories, you will be able to add a little extra boost to your SEO and improve your business’ trustworthiness in the eyes of your customers. If hackers break into your website with the goal of implementing negative SEO techniques, then it …

more ...

Everything you need to know about keyword stuffing

Find the best blogs in your industry and ask them if you can write a post for them. Sometimes, the search engines cannot understand the page content. Chances are, your research begins online, whether you’re looking for answers or products. Indifferent.

The web is the new Yellow Pages

When …

more ...

Maybe LSI will be a thing of the past

Perhaps the most commonly known aspect of SEO, the feature which attracts business to seek out the services of an SEO Agency, is the service's ability to increase a website's positioning in SERPs (Search Engine Results Pages). Copy written for search engines does this through the search engine's correlation of …

more ...

Useful tips from experts in search engine spiders

For example, content that can be found on articlesbase.com and ezinearticles.com could reach well over 500 words, but still fail to add any value to its readers. Studying and analyzing the top competitors in your industry becomes crucial to discover what is needed to become one of them …

more ...

Reasons that marketers love gateway sites

An important guideline for using Anchor texts for internal links is that the same link texts are always used for a URL. Google consistently changes its preferences as to what it ‘likes’ in a website – this is relevant because when someone searches for a particular product or service on the …

more ...


Focus on ROI Instead of stickiness

Just by increasing your search ranking and where your website places on Google doesn’t mean you’re going to get all of a sudden get that flood of traffic that you want. The trouble with creating your second or fifth page for lollipops, for instance, is that they probably …

more ...

Find out more about trust rank

When we start to work with any business, particularly smaller businesses, start-ups and SMEs, we always take the time to explain that content marketing’s primary goal isn’t just another form of advertising. The SERP landscape is constantly changing, with Local listing and OneBoxes popping up everywhere. Ranking number …

more ...


You sold me out to SEO

You can republish articles on your blog to prevent it from being buried deep in your archives. Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty You should refrain from writing articles that are too sensitive …

more ...

Don’t forget about nofollow links

A sitemap is a lot like what it sounds like: a ‘map’ of your website which lists every page on the site, which can be designed for users or for search engines, in both cases to help them navigate the site. If you have a long 1000 word page, 100 …

more ...

Personalization counts: how do text links fit into this?

Google is looking to reward sites that offer a great experience on a phone. They even now have separate search results for phone users. How do we know if we are mobile friendly? There’s a handy tool to check. Test your site, and work with your designer to make …

more ...


Questions to ask about analysis

The technical side of SEO can offer some fantastic advantages and prevent any negatives from dragging you down the search engine results pages. If you produce great content, but no one’s there to see it, does it acquire links? Used by companies to promote their products and services, SEO …

more ...

Combine responsive design and web portals for Supercharged SEO

Frankly there are lots of things which a good professional search engine optimisation exponent would tell you to do! Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make sure that you have identified these sales funnels …

more ...

I urge you to think about landing pages

Research topics for an infographic that people are looking for but hasn’t been created yet. You want your infographic to be unique enough to prompt people to want to share it. To add a map to your website, you need to include code from Google Developers. Along with the …

more ...

The hidden agenda behind web 2.0

When you read about similar or overlapping areas every single day, you start to spot patterns. Knowing whom you are writing for is one of the best and most important copywriting tips anyone can give you. Page meta descriptions appear in search results, which means they should always match the …

more ...

Don’t forget about white hat SEO

SEOs have a weird way to describe this voting process; they call it “link juice.” If an authoritative site, we’ll say Wikipedia for example, links to you, they’re passing you “link juice.” Paid search is still search. You can signal relevancy of your content to search engines by …

more ...

Be clear, truthful and accurate when it comes to landing pages

Mobile search traffic has surpassed desktop traffic worldwide. And with the growth in voice-activated digital assistants, more people are doing voice queries. In these cases, the traditional '10 blue links' format doesn't work as well, making featured snippets an especially useful format. Then there are companies (White Hats) who work …

more ...


Succeeding in SEO means paying attention to javascript

A tool that is useful for keeping track of your character count is Nightbird. Page content refers to all the information contained in a website. Page content can be displayed as text, links, images, audio, animation or videos among other things. Be informative. Above all else, ensure you have informative …

more ...


Useful tips from experts in LSI

Appropriate use of headers are not only helpful to the reader in structuring and breaking up content, but they also let Google know what the key information on that page is and what is most important. By incorporating backlinks to reputable sources and optimizing your internal links, you can quickly …

more ...

What's the story about metrics

To have a sound SEO system you must have a good SEO strategy in place. As a result, websites should be penalized using Google Penguin, e.g., through downgrading in the ranking. By continuing to add content and informative writing to your website, you’ll be able to tell search …

more ...

Can 301 redirects really make a difference?

The blog posts that we build links to ranked very well and drove a ton of traffic for clients. Obviously, a good user experience on the homepage, which search engines can tell from metrics such as bounce rate, time spent on a page, page load time, social shares, etc., is …

more ...

The reason everyone loves onsite SEO

Each webpage needs to have a unique title and you should try to include your primary phrase in every title of each page. Answer frequently asked questions of your readers, customers, and clients. There are many factors that influence search engine rank (how a page positions in Google’s search …

more ...

Boost site speed and utilise hits

Whether you’re looking for sales or other kinds of conversion, organic SEO is still the most valuable way of obtaining clicks. It’s prudent to treat your experiments as campaigns, not as an open-ended freeform chasing of rainbows (or waterfalls). These sets of rules determine whether the web page …

more ...