Think about link exchanges from the start

Google defines duplicate content as large blocks of text used across multiple pages, or even other websites, that are exactly the same or very similar. Simply put, you don’t want to use large blocks of the same text on more than one page of your website. The three types …

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Make SEO a priority

Aside from the search engine optimisation benefits, great content is only successful when it engages the reader; when it empowers, advises, educates and actually excites the viewer. For this reason, it’s unwise to try and trick search engines with black-hat SEO tactics. Google is making a real push to …

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Conduct keyword research for local terms

Add a robots.txt file to every subdomain so you can specify sitemap locations and set web crawler rules. As smart and sophisticated as search engines have become, they still understand one thing above all else: content. Content is unique, original material you create and publish on your site. Evergreen …

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Lets look at our approach to canonical URLs

Google has been trying to understand social. Content that circles endlessly around a single topic undoes the hard work that went into getting the viewer to your website in the first place. More traffic can increase brand awareness and increase sales for e-commerce sites.Over 70% of web users ignore …

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Focus on performance, user experience, and html

The truth is that you can get bad links every day. Your competitors don’t want your website to rank well. They can plan a negative SEO attack, sending a lot of spammy links to your website. You get the idea. Starting with relevancy between meta tags, content and going …

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Go great or go home

Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc. SEO is a set of practices and techniques to optimize a website to get it to the top of the search result listing for specific keywords or …

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Hidden facts about googlebot crawlers

You will plant three seeds today, are you ready? The true goal of SEO should be to engage customers and deliver conversions, and that cannot be accomplished with the artificial tactics used in traditional SEO campaigns. SEO is the group of practices for optimizing and increasing presence in search engines …

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Define your goals with regards to reporting

If you have started up your own online business, you would have already heard about long tail keywords. This entirely means that you are using words that other firms are not ranking. Focus on your customers, and take the right logistical steps to make sure that search engines can find …

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Everything you need to know about blogs

Gaining backlinks is tough, as it involves convincing a website to share your website with their audience. It’s a hustle to pitch your proposition to these websites, which usually is a guest post, sponsored link or asking if they would link to a resource on your site. There’s …

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Establish your position regarding inbound links

SEO strategies and methods aim to improve that visibility. The fact remains that knowledge of one’s domain and the tools out there is vital to success. The featured snippets that SEOs have been striving to get are a prime example of how voice search has changed SEO. Optimizing for …

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Pick a niche-targeted username

Adding your site to any web directory just to get a backlink will have a negative effect on your website’s ranking. Competitor analysis is nothing new, and companies have been researching their competitor’s links for years. However, by looking at the competitor’s backlinks and manually reviewing which …

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Adopt a customer centric view of link bait

An SEO without access or authority to change what’s on the company homepage is doubtlessly hampered. A Google research recently revealed that four out of five users trust search engines for local searches If you’re looking to carve out a niche in marketing, it’s paramount you establish …

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Focus on performance, user experience, and link exchanges

SEO was in its infant age, an era where manual submissions and keywords stuffing techniques was the order of the day. Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across other areas of your site. Are your customers local, national, or …

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All you wanted to know about quality but were afraid to ask

Sometimes you might find broken links to your website. This may be the case if the location of your page changes or if another webmaster misspelled your link. In both cases, these backlinks will return a 404 error. When people search for things that match up with what your website …

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Taboos about link research that you should know

There are many different ways of creating new content. In addition to text, web content also includes images, videos, graphics, and audio files. Play around with different content styles in a variety of formats -- blog posts, site pages, webinars, videos, etc. Make the most of the diversity of options out …

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Discover the connection between user experience ROI

They simply didn’t expect it would become significant. Google continues to use natural, quality inbound links as a main ranking factor. therefore, Google has a vested interest to provide its customers with the best, most relevant, and most up-to-date content. Businesses should also consider including synonyms in their content …

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I urge you to think about metrics

SEO even matters once you get someone to your site. This means you should ensure the website providing inbound links to your website are high ranking websites to receive the most benefit from these links. List all your competitors – use a search engine to search for similar websites, using keywords …

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Losing Focus on link bait

Adding endless pages of irrelevant content to your website won’t increase traffic. In fact, you’re actually erecting a STOP sign. The content that you publish needs to be relevant. Help people by providing valuable information. After all, isn’t your business trying to solve people’s problems, not …

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How to diagnose cloaking related issues

Search engines can quickly scan for pages that are likely to match a search query. Users searching for your site on Google might not necessarily want to land on your homepage. Sitelinks on the SERP provide them with a direct link to other parts of your site which might be …

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Assessing Historical Progress

Search engines also assess, in great detail, the technical aspects of your website. For example, how quickly the site loads plays a major role in your website ranking. Search engines also take into account how accessible your server is. Because, ultimately, Google and other search engines want to provide the …

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Lessons I learned about analytics

You get what you want—top rankings on Google and “free” organic traffic. While it is important to include strong keywords in your content and not “over-optimize,” there is nothing indicating that search engines favor a particular density. CRO is a process that utilizes user feedback, market research, and analytics …

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Adopt a customer centric view of nofollow links

Usually, companies do not understand the importance of a newsletter. If it is used properly, the benefits can be great. Publishing a newsletter will increase attention and awareness of your readers or clients. With quality and interesting content, you increase the probability of sharing it, thereby increasing traffic and the …

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Don’t forget about RSS feeds

If you're a relatively new blog & would be willing to write a blog post for the sake of getting one solid, contextual link, then blog carnivals are a no brainer. Basically, blog carnivals are a blog community that writes about certain topics as a group. These posts then get linked …

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The steps needed for putting plugins into action

For Search Engines, backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page’s popularity. Keep your existing hosting provider as your domain name registrar but ask it to update its domain name server (DNS) records …

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Hidden facts about dynamic pages

This is why an evaluation of your homepage is absolutely critical. Google uses your meta data to interpret what your website is about and ranks the pages accordingly. While it is important to have your keywords within the meta data, it can be overdone and hinder the user experience, actually …

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The hidden agenda of search engine spiders

By using an online crawler on your site yourself, you can quickly understand some of the negative SEO features which could be really harming your online presence as a whole. This sort of content stays fresh as new people come looking for information. Globally, the number of searches grew 46 …

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Things you most likely didn't know about anchor text

ou should always do your research before embarking on any kind of campaign. Check out what your competitors are ranking for and what key search terms they use. Keyword research sounds simple but it actually drives the entirety of your campaign. If you truly want to stay ahead of your …

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