Why is Blog Commenting important?

Not particularly pioneering, but 10 years ago, it was a tried and tested tactic. To contextualise, marketers should be aware of using keywords just for the sake of it. If you’re producing a valuable piece of content – which you all really should – then by virtue the keywords associated with …

more ...

Tell me more about splogs

Post-crawling content the Spider stores the indexed page in a giant database from where those can be retrieved upon entering a related search string or keyword. Check your webpage source code in order to measure the size of text content compared to the structure (HTML code). This percent is not …

more ...

Establish your position regarding bounce rates

Google just needs evidence that what is on a particular website is relevant to it’s viewers. Traditional marketing / advertising is outbound, meaning you have to disrupt people’s attention in order to communicate your message (i.e. When you spend your time with one eye fixed on the results …

more ...

The infamy behind citations

Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry. There’s little worse than being notified your website has spam or seeing an alert …

more ...

Reasons why marketers love keyword research

Search engines like unique content and content that is updated on a regular basis. That’s one reason blogs tend to get indexed more quickly: they’re being frequently updated (which is also a good reason to build your business site on a blog platform). Make sure your visitors know …

more ...




Latest developments in duplication

Not every link is created equal. Every site has links that are less important or link to pages that don’t change (e.g., a site map or your About Me page). Use the NoFollow tag for those links. In addition to low priority links, Google suggests using the NoFollow …

more ...

How to diagnose citations related issues

Keep in mind that you don’t have to create only evergreen content for your blog. Too many low-quality pages might cause you site wide issues in the future, not just page level issues. You know how sometimes people hide content on the mobile version of their page? A 2016 …

more ...

Emphasizing fast results by using URLs

You notice a spike in organic traffic from a foreign market that piques your interest. This means that searches are now much more focused on the area in general. Links are still a critical element to Google’s algorithm and their value needs to be protected. Like news articles, content …

more ...

Carve out time for concentrating on non reciprocal links

It is important to have backlinks from quality sites, and those backlinks should be contextual. Unlike previous popular Google updates, like Panda and Penguin, Hummingbird focused less on ranking tactics used by website owners and more on the meaning behind user queries. Make sure you have clean, short, descriptive URLs …

more ...

What your mum didn't tell you about user generated content

A great way to put people off your page is to tell them one thing with the title tag, and then not match their expectation with your main heading. Don’t keep repeating keywords through your sub-headings – use variations and natural language to describe your content. It’s far superior …

more ...

Create content about bread crumbs

Internal linking is one of the few methods we can use to tell Google (and visitors) that a particular page of content is important. So how should you go about linking internally to other pages of your website?2 Start as you mean to go on: titles are the best …

more ...

A do-it-yourself guide to authority sites

If you have pages with less than 500 words of unique text on them but have a large amount of structural content – you need to be ruthless and ask yourself what value these pages bring. Nearly 70% of all search engine queries occur on Google so it makes sense to …

more ...

Make page rank a priority

Quality means not something rammed with keywords which isn’t actually very useful or easy to read. Good quality content is something useful, or interesting to the readers. You want it to be well written, broken up with subheadings and images to make it easier to read. Your links should …

more ...

Search marketing implications related to rankings

Search engines pay attention to how long a user stays on your website and the pages they view. It can take time, but fixing problems at the root level will allow your online reputation to repair much faster. Follow links are links that Google bots and humans can follow. The …

more ...


More importance is given to analytics

Let’s not forget the speed of your site, not just because we all browse the web a lot more on our mobile devices, over not-so-broadband networks, but also because a fast site makes Google and in most cases your conversion rate happier. If your business is not making the …

more ...