Things about web portals you have to experience yourself

SEO for small businesses doesn’t need to be complicated. You can improve your visibility in search engines and get visitors to your business’s website by focusing on 4 things – keyword selection, creating good content, on-site optimisation, and backlinks. Keep your descriptions under 150 characters to avoid a trail …

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Caution! Links don’t count in some cases

It can not only show you where traffic is coming from, but it can even provide a range of related keywords and terms. If you want your content to stand out from the glut of online content and attract the kind of shares and links that boost search rankings, you …

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The ultimate revelation of local search

A link should only be considered quality if it’s relevant to your website and the particular page that the link is pointing to. I find this extremely unfortunate because SEO is a very viable marketing outlet that can bring your business more qualified leads and customers. When it comes …

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Its all about cloaking

In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched to creating quality content where keywords were used in a natural way. Since in content curation you’re basically linking to outside content and …

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Lets look at our approach to onsite SEO

To start with a mental image and analogy, think of internal links like veins in your website analogous SEO circulatory system. Their role and function are equally as important to the health of your website as the veins are to your body. All Javascript and CSS files on your site …

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This story about link exchanges will haunt you forever

Search engines know exactly what people click on after they enter a query. They know what content searchers viewed then quickly returned to the search results to look for a better answer. Like all things when it comes to building an effective SEO strategy research is key! Don’t be …

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Emphasizing fast results by using blogs

Backlinks are the so called “incoming links” that are created when another website links to your website, and sends new users and relevant traffic your way. Link building happens when you manage to get more links to your website from other sites than your competition. In other words if the …

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This year will be the year of indexed pages

Oftentimes, low-quality scraper sites can steal content from eCommerce websites in order to generate traffic and drive sales through ads. Mobile searches have become more common than ever; which is why it is imperative that you ensure the compatibility of the different pages on your website with mobiles and other …

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More focus is put on analysis

Some organizations choose to silo web development from marketing, which is a mistake. This will search across all major search engines, including Google, Yahoo and Bing. When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually …

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Learn from these mistakes before you learn about meta tags

Search engines will eventually find your site online, but that can take a while. To speed everything up, you should submit your website to the most popular search engines like Google, Yahoo, Bing, etc. Regular blog updates offer ongoing ways for you to establish your knowledge and authority on topics …

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Redirect checks

If you’re looking for some great ideas, you can visit Quora (link is external) , which features frequently asked questions; find questions relating to your field and answer them in your content. You can also visit Buzzsumo (link is external) to check out other writers’ work and then create something …

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Top trends in webmaster tools to watch

There is an argument that you should add canonical tags to the content, but telling Google that one URL is canonical only to link to a number of other versions is not a solution, but prolonging and complicating the issue further. When you link to reputable 3rd parties in your …

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Assessing historical progress and how you've been helped by hits

The key aspect of Google’s algorithm that all of their updates (past, present, and future) follow is that they want to provide the best content possible to searchers. Some examples of black hat techniques are: joining a link scheme, article spinning and duplicate content. Don’t risk getting penalised …

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Its all about forums

Email is a gray-haired business tool and remains the ultimate survivor of the old-school marketing tool chest. Google reverses the usual format with featured snippets. They’re featuring the snippet, hence the 'featured snippet' name. Good sitemaps help humans to find what they are looking for and help search engines …

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You may be asked about meta tags in your marketing interview

Now, this is an important issue to be addressed. Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both search engines and human beings alike, you need to regularly acquire fresh links for …

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It’s a win-win strategy with an emphasis on splogs

An unexpected example of outbound communique for helping search is email. The point is, don’t limit your thinking to only “ranking” for your main keywords. A 301 redirect, or also known as a permanent redirect, should be put in place to permanently redirect a page. The word ‘permanent’ is …

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Blog Commenting Is More Powerful Than You Think

This is one of the easiest and more effective methods in use today. Inbound link-building is an important SEO strategy, and a great way to do this is to make friends with other relevant, local businesses so that you can share links and promote one another. Perhaps you could organise …

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Think about blogs from the start

The best SEO colleagues I have worked with and studied under all have a handful of tools in their arsenal. While there are not any tools that can tell you if your content is thin and what needs to be done to fix it, time, experience, and critical thinking can …

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We've reached a tipping point when it comes to page impressions

In addition to appropriated content or redirected links, duplicated internal material is considered thin content, too. In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business. Users can be grouped into the four areas of the marketing and …

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Measure and Improve by paying attention to URLs

he most recent Search Engine Ranking Factors Report by Moz proved that the two most influential factors Google is using to rank websites the way they do are directly related to backlinks. As its name implies – it is timeless. SEO tools are a necessity to any SEO campaign. They can …

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The broken link-building method aided by local search

Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords are. Link building has no single technical definition. If you ask me, I would say link …

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Hidden facts about hits

To put it briefly, the best way to fix thin content is to expand upon it in the place it is most relevant and to organize it appropriately. Ideally, you want to include your key phrases at no more than 2 percent to prevent suspicions of keyword stuffing. All of …

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