Determining Relevance: Trust your gut when it comes to long tail search

Many details are involved in good SEO, from the words on each page, the words used in Page Titles, H tags, internal links, alt tags, image file names, on-site content and on-site content types, consistent name, address and phone number information (NAP), social signals, local signals, citations from other sites …

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To get fast rankings, you need LSI

Do you sponsor any events? Ensure you get a link from their website to yours as part of the deal. These algorithms are Google’s secret sauce, and they determine which pages will be displayed for a particular query (i.e. “ranking”). Effective content curation, better accessibility practices and proper …

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Pay attention to inbound links

Canonical Tags are intended to prevent duplication of content, but make sure you have a canonical URL for your filter pages rather than accidentally telling search engines they’re duplicate pages. Mobile SEO is the process of designing a mobile friendly website, which is responsive. Mobile SEO lets your site …

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Lessons I've learned from scraping

A large part of the search engine optimization process starts with focus: what is your website about? You have to focus on what we sometimes call ‘top tasks’. Meta descriptions are technically HTML attributes that offer concise explanations of what a webpage is about. They can be used on search …

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Measure and Improve by paying attention to html

Search engines are unique – as the words used on a webpage can be matched with whatever a user types into their search. Whether you’re trying to get more clients for your law firm or customers to your ecommerce store selling candy, the cornerstones of good SEO remain true. Another …

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Make web portals your centre of attention

Search engines make a wide variety of data available that can provide detailed insight into the intent and motivation of potential customers. Over the past few years the way we use search engines have changed. We no longer just type words into search engines, we can speak to our phones …

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Be clear, truthful and accurate when it comes to web crawlers

So, their algorithms no longer just use keywords, you know, keyword count in content. It has become a trend by SEOs to remove older content, especially older content on a news sites, where sites remove content rather than simply archiving it. Onsite SEO refers to a set of web page …

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Define your goals

The world of SEO is complex and continually evolving making it difficult for most business owners who do not specialize in SEO to keep up with the changes in the industry. In addition to SEO, you should also look into the other methods of inbound marketing such as social media …

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Make sure you know exactly what you're doing with indexed pages

You might get caught up in creating different versions of content for your locale sites. But remember, creating remarkable and unique content should be your highest priority, above any other off-page seo tips. Create interesting and valuable content that other people will want to link to, no matter where they …

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Organic SEO is a lengthy process

Head terms are searched more frequently, have less words (3 or less in most cases) and are often much more generic and competitive as a result. Long-tail terms are longer phrases (commonly over 3 words) and more specific. While long-tail keywords are usually less popular, we can usually tell exactly …

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Search engine health checks should look at site submissions

Social tools allow people to talk directly with each other. If you’re not on the first page of rankings, it’s even less likely that you’ll get the traffic that you’re looking for. If your business has expendable revenue, achieving that #1 spot on a search engine …

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More focus is put on RSS feeds

For people who track their site’s ranking on Google Analytics on a daily basis, it is not surprising to see the ranking move between positions one and six. Many will ask; why is my ranking fluctuating this much? What should I do? You do not have to do anything …

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How to diagnose SEM related issues

Test your website URL in Google’s Mobile Friendly test for this. Providing alt text is also important for accessibility because assistive technologies like screen readers rely on this text as an alternative to displaying images. Why are links so important? Firstly, links are the connecting paths of the internet …

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Lessons I've learned from user generated content

Thanks to Penguin, if you engage in buying links and you are caught, Google basically eliminates your search presence for your entire site. Local sponsorships can be another course of action for building local links. You can sponsor or donate to any local club/organization or society. Also, you can …

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Find a simple guide to LSI and read up about it

Which relevant search terms are most popular? Many companies err by assuming a particular term is popular. They put all of their efforts into being number one for a term few people care about—an enormous waste of SEO resources. Target local trade by including place names in your search …

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Try to target a hungry crowd by paying attention to link research

Every subdomain on your site should have a robots.txt file that links to a sitemap and describes any crawler restrictions. Dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy. Low-quality links can lead to a higher …

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Little known ways to improve positioning through the use of duplication

This will give you greater scope to attract people to your website and if the content is good enough, it will rank highly for them to see.Luckily for online businesses and a specialist SEO agency alike, the world’s largest search engine specifically ranks regularly-updated websites highly. Different people …

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To get fast rankings, you need user generated content

Rather than having general anchor texts reduced to a few simple keywords, catch-phrases or sentences that describe the content of the links in more detail should be used. There are many subtle nuances to the mechanics of semantic search, but ultimately what it means for you is that an authoritative …

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Remember that white hat SEO make the web go round

For instance, if you want to increase your blog subscriber base, evergreen content can help you with that. Make sure your website is optimised for mobile. When someone is searching for something on a mobile device, Google will now promote websites which are mobile friendly ahead of ones that aren …

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Lessons I've learned from analytics

However, bad content can quickly and easily cause the death of your business’ online presence. When it comes to using keywords for your site do not simply pepper it with them lest you suffer a penalty. Keyword stuffing is frowned upon by search engines and users alike. However, strategic keyword …

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Remember that CTR make the web go round

The best thing is that even search engines also considered social media signals in their rankings. Only the descriptive link text is shown on the internet page. Brokers deal in currency and stock while SEOs deal in information and data. SEO moves fast. It’s an ever-changing discipline where what …

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Which SEO tactics pay the greatest dividends?

Approach news portal reporters /bloggers with USP of your business, and try to get them to write them an article /blog about you. Increasing your search visibility is a good thing, clearly, but it takes a lot of time and effort to accomplish those rising rankings, and there’s no …

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To get fast rankings, you need conversion rates

Do not spam people to build backlinks for yourself. Search engines will also punish you if your name is attached to spamming complaints or if you operate your website anonymously. However, if it’s too long and doesn’t cover a specific topic in great detail, then it can easily …

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How to really understand static pages

When optimizing sites for SEO most people concentrate on text searches, ignoring the vast number of image searches performed each day. We already know that content is king when it comes to online marketing. If you offer quality content, your customer will share it with their family and friends thereby …

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Let's follow dynamic pages best practise

The most important user signals are the bounce rate and the click-through rate (CTR). These are important for your SEO, as Google takes these seriously. Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets “smarter”, websites that do …

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Add Modifiers to Title

‘Content is the King’, it is rightly said as the ranking of the website is dependent on the content of the webpage. The content should be engaging enough that it attracts the users. In fact, Search Engines penalize the websites which are not updated regularly with the current information. The …

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Measure and Improve by paying attention to metrics

The key is to tackle a topic that doesn’t change over time and to provide useful information for helping people do something. Any discrepancies might cause Google to NOT show your business' information on a search result page. The best discoveries I’ve had have come from my own …

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Go long-tail and forget indexed pages

Figuring out which keywords you should focus on to get the most traffic to your site can be rather daunting. For many people, it’s hard to assess their chances to rank in the search engines. Search engine optimisation is always evolving. If you have several reasons to explain why …

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People still ask me about hits and its importance today

This sounds condescendingly obvious, but Google really dislikes what it calls ‘thin content’. Essentially, these are pages that offer little in way of value to your audience – and will usually come in the form of extremely short webpages comprising only a few sentences. Include A Map To Your Business Location …

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Useful tips from experts in site submissions

Both external and internal backlinks can play an important role in any SEO strategy. Therefore, inclining towards any one of them or over-doing them is not a wise thing to do. On the web, sole traders can in theory compete with the corporate big boys, so being able to be …

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