One element of your strategy should look at widgets

The meta description is what appears as the description of a blog post in search engine results. This is the text that people will use to determine whether or not your post contains the information they are looking for. Remember, the very nature of the ever-shifting SEO landscape means that …

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Lessons I've learned from domain authority

But the thing is, SEO copywriting is much more than just inserting keyphrases into content: Google also wants to see authoritative content that fully answers your readers’ questions and stands out from competing content. On-page SEO best practices allow us to communicate with search engines in a language that they …

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When auditing your site, take time to think about scraping

Major search engines, including Google, provide free tools for webmasters. Google's Webmaster Tools help webmasters better control how Google interacts with their websites and get useful information from Google about their site. For SEO purposes, you should definitely monitor the click through rates of different pages. You should be able …

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Make blogs the main focus of your marketing tactics

In short, content flagged as “thin” is not inherently bad; however, it is almost always less valuable to visitors as unique, carefully written content. Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in …

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One important aspect is bread crumbs

In short, it’s a special Google mechanism (robot, crawler) that moves over the Internet and collects information about your website. The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search …

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Be mindful of white hat SEO

For tools, take advantage of all free tools provided by Google, such as: Sometimes web optimisation agencies may seem contradictory and confusing, but once you have built up a sense of trust with them, you can be assured that they are doing the best that they can for your business …

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A few words on web 2.0

When it comes to long-term SEO strategies, there are so many tactics to consider. SEO-friendly content doesn’t have to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content. The real goal of SEO is to create authority; and the faster you accomplish …

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Determining Relevance: Trust your gut when it comes to duplication

Looking at statistics behind applicable keywords will reveal traffic rates and competition levels, helping you better understand the terms and topics that most interest your prospects. Use plagiarism checkers to avoid unintentional duplication. Remember, “research” doesn’t mean stealing. Each webpage should have a single focus keyword and be included …

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Get Your NAP Accurate & Consistent

The more visible your content is on social media, the more chance that people will share it via blog posts, forums, social bookmarking sites, and other avenues, naturally increasing your link profile. Long term, having good SEO will continue to bring people back to your site. In most cases, it's …

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Understand about search queries

Sometimes knowing why you’re doing something can make all the difference. Today, virtually every business has its own space over the internet and it does not matter whatever the size the business is. Most of these business owners who use SEO strategies are successful in getting customer attention through …

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Canonical URLs for SEO

For some webmasters Google crawls too often (and consumes too much bandwidth). For others it visits too infrequently. Some complain that it doesn’t visit their entire site and others get upset when areas that they didn’t want accessible via search engines appear in the Google index. Human users …

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Approved Does Not Mean Published

Concentrate on 20% to 30% of your target audience when writing a copy. Write content that’s appealing to people who are most likely to convert. By determining the meaning of each word, it disambiguates the other words until plausibility is achieved for the entire sentence or phrase (1). SEO …

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Be mindful of inbound links

Evergreen content is quality, useful content that is relevant to readers for a long period of time. There are many methods of ensuring your articles can be read easily. Some examples are: adding more paragraphs, headings, snappy sentences, and subheading. The best domain name lookup tools go beyond your immediate …

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All you wanted to know about CTR but were afraid to ask

With the rise in mobile use, local SEO has become a major part of any business’ search engine optimisation and marketing strategy. As the best SEO services will tell you, local SEO gives you the opportunity to build a community around your business in your local area. What’s more …

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Lessons I learned about analytics

Don't forget that search/internet marketing is multi-faceted. Traditional Marketing 101 teachers would say to build a comprehensive plan for marketing. Don't just work the online factors, but create a sound strategy around offline marketing, using ideas like postcards, trade magazines ads, phone/sales work, word of mouth and additional …

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The more engaging your content, the better

Many companies underestimate how much time and money it takes to be successful with SEO. Success by any standard rarely comes within the first 3 months, even with a healthy SEO budget. It’s easy to take shortcuts with product descriptions on eCommerce websites, especially with similar products. However, you …

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This year will be the year of LSI

The tech giant has such a big share of the market that 'Googling' has become a verb. If you are employing an SEO agency, then the chances are you aren't happy with how your eCommerce business is performing. The best thing is that even search engines also considered social media …

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Expand your page impressions as necessary

Deleting Facebook comments or manipulating your reviews will only make life worse. Reviews can benefit businesses of all types, but they also have very specific and special benefits for local businesses. Evolving user habits make responsive design essential from both an SEO and user experience perspective. Spend more time on …

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Things that make you love and hate keyword density

Keywords are an essential part for SEO, and are the things which help a search engine identify which posts and articles which are relevant to a particular search term. Links may very well become “democratized” as they become less representative of the overall sentiment of the online world. A very …

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Wait. Is keyword density really that simple?

If a vendor cannot tell you specific results they’ve gotten for other people, they do not warrant your trust. Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. Do not copy another site’s content without asking permission first …

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What everyone ought to know about stickiness

To be able to write comfortably for different industries can take a lot of time and research. Organic SEO is a lengthy process. Not because it’s complicated to implement (though it can be), but because tracking what works versus what doesn’t requires a least a few months’ worth …

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You may be asked about web 2.0 in your marketing interview

Thus, the highest-ranked websites sare considered far more authoritative than lower-ranked ones. If you look through almost every single industry there is, there is always one constant tip to take on board for you to be able to achieve your aims; keep things simple. Many people take the ‘run before …

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Update your page impressions on a regular basis

After Google’s Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the best available domain name first & consider keyword matching/partial inclusion as a bonus but entirely unnecessary aspect of your final choice. Very much a …

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Understanding sitemaps in relation to your marketing strategy

With the vastly reduced price of international communication and shipping, a logical next step is to launch a multilingual website. The first step once you start an search engine optimization (SEO) project is to find out how many keywords you expect to use for all your pages. The number of …

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