When your use of nofollow links becomes obsessive

In order to have that rank on the search results page, it’s takes a lot of effort and time. Users will also become frustrated if they can’t view content because of broken URLs. Dynamic serving takes a different approach. It uses server-side technology to serve a different version …

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To get fast rankings, you need conversion rates

Headings can help Google to grasp the main topics within your post which, if it’s a long piece of content, can often be varied. Each robots.txt file only applies to URLs with the same protocol, subdomain, domain and port as the robots.txt URL. Every business wants to …

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Use organic outreach along with content to make a difference

SEO should be considered one of the tools in your digital marketing strategy because its still alive and well and has the power to substantially increase business growth. Different variations of this method abound. Organic results can be lifted up with the combination of conversion and SEO plans. Does your …

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Site Architecture for Newbies

There are lots of different types of keywords. Target niche keywords with low competition. This involves at least a little bit of figuring out what makes your business unique. Spend more time on it than you would a typical piece of content. You can make sure you have chosen the …

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Fun with walled garden sites for now

The page title is one of the most important things that Google and other search engines evaluate to determine what is on a web page. Put your keyword or phrase in the title, and keep it short. Web pages containing matching verbiage will have lower visibility in searches. The first …

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Lessons I learned about text links

Do a search on both your local Google and Google.com. Cross-reference this with data from Alexa. that would be a long-tail keyword, whilst eCommerce Providerr would be a more traditional (and fairly ineffective) keyword. Your links should be short, concise, and easily readable. Shorter URLs with fewer folders (“/” in …

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Learning about plugins is not difficult if you have a good teacher

Competitor analysis is nothing new, and companies have been researching their competitor’s links for years. However, by looking at the competitor’s backlinks and manually reviewing which links are worth having, you can then perform a link outreach and try to get a link from the same referring site …

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I bet you didn't know this about local search

Why a company needs to invest their time, resources, and money into the work that you’re saying. Search engines do not look favorably upon websites that contain a lot of broken links and thus give them a bad ranking. Searchers make mental notes of the rankings for the terms …

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Avoid link directories that link to all types of websites

Use social media networks to promote other people’s content as well as your own. People generally know if you’ve taken action on social sites to help them, and if they see that you’ve helped them, the chances of them helping you out in return are much higher …

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Write a 1000+ words article about SEO

To help a webpage rank for a specific keyword, focus on “optimizing” for the keyword instead of “stuffing” in the keyword. Use the target term in all the right places. And, as Google’s quality guidelines explain, “Focus on creating useful, information-rich content that uses keywords appropriately and in context …

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This story about splogs will haunt you forever

Google expects pages to load faster so that clients can get the value for their time and resources. If your pages load slowly, the bounce rate will be very high and conversion low. Put aside any fears or concerns you might have, and engage with all of your followers in …

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Taboos about white hat SEO that you should know

Many marketers talk about the specifics of algorithms, content updates, spider-bots etc, but there’s no need for many business owners to worry too much about this. All you need to do to focus is assume that search engines want to get the most relevant articles, posts and products in …

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How to learn about keyword density in a few hours

Indifferent. Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords are. Some examples of evergreen content are lists, tips, reviews, and other informative articles with …

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Create content about onsite SEO

For users, when returning a 404 error you should make sure to display a human friendly “not found” page that helps users find what they were looking for. Some people say Bing stands for “Because It’s Not Google.” Once you’ve done a thorough analysis of your chances to …

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Beginner's guide to backlinks

Learn the search engine results page (SERP). The numbers make one thing clear: organic search is a worthwhile investment. Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. SEO work can be stopped, but the impact of earlier work will …

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Take a customer focused approach to canonical URLs

In the past, standard SEO advice was to get as many links as possible to your site, regardless of the source, and use the same anchor text each time. These days, doing that will get you knocked out of Google in no time. When it comes to SEO, there are …

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Top trends in widgets to watch

You need to put at least as much thought into the images you use as the content itself, as a poor visual choice can deter readers or even attract irrelevant readers, which is almost as bad. At some stage you are going to have a large list of potential keywords …

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To get fast rankings, you need page impressions

If you choose to work with a professional SEO agency, then you’ll be able to make the most of a professional team of writers, with professional proofreaders to ensure that your content is of the absolute highest quality. Frankly there are lots of things which a good professional search …

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Reasons why you cannot learn webmaster tools well

Keyword stuffing is the act of literally ‘stuffing’ as many keywords (relevant or irrelevant) in to the keyword meta tag- This technique is usually used to gain a higher ranking in a search engine and may result in a search engines ranking’s being incorrect. SEO isn’t magic or …

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Clarification about analysis

The shift to mobile devices has caused Google to change the methodology behind how it indexes and ranks websites. According to Moz's Beginner's Guide to SEO, "Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. If so, your website might be running …

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Unexpected ways LSI can help with getting your website noticed

They want some hot tip that they think is a secret to search success. Continuous targeted learning can help you gain skills for snatching traffic from many mediums, not just the search engines. In milliseconds, search engines assess a number of elements — images, keywords, content, metadata, links, etc. — before delivering …

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Don’t forget about stickiness

Reaching an international audience is an opportunity that is now available to small and medium businesses in a way that has never been possible historically. and note the subtle differences. So, over the past 3 to 5 years, Google has gotten really smart about reacting to people who are gaming …

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Layout, formatting and hits combine to make great SEO

If you don’t deliver value and are simply creating blog posts and webpages to use your keywords, Google can make that out. Does that change how they see the product or whether they need to buy something else? When you incorporate real SEO into your website, you’ve made …

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Questions to ask about LSI

According to Google, featured snippets especially helpful for those on mobile or searching by voice. When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site. So we should not be satisfied with merely getting inbound links, it …

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What are the different revenue models for SEO?

Link popularity assumes that not all inbound links are equal. When working on your website, put the user first. Without them your site is worthless. Don’t bother with ‘shortcuts’. If it sounds too good to be true, it probably is. Outbound links to related pages helps Google figure out …

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What steps you can take to improve loading times

Don’t get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can do this are Search Engines (which you can’t fool) themselves. Crazy, right? SEO helps businesses by allowing them to attract more …

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