Lessons I've learned from comment spam

They can not only help to deal with typo’s, but can also ensure that your content is easily readable and that they understand the information you’re trying to get across. Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across …

more ...


Reasons that marketers love web portals

So, you get out your phone and head to Google searching for a last-minute gift. Fast web pages are good for your website visitors. They are also good for search engines. Google prefers fast-loading web pages. For brands that can’t afford a full-service SEO agency, the mention of the …

more ...

Beginner's guide to search engine spiders

If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new links drops …

more ...

Analyse your existing cloaking

Keywords are less often used nowadays as the first signal to indicate what your post is about, but they are still helpful to offer an overview of the topic you’re focusing on. While it’s easy to find “experts” you may want to reach out to, it’s important …

more ...

Difficult things about metrics

Once your web pages / website has been optimised by your search engine optimisation professional and you've applied all the legitimate methods to bring your page ranking to it's optimum, then one other method to increase exposure is website marketing. Many people fixate on "on-page SEO" in their marketing efforts. They …

more ...

Combine responsive design and white hat SEO for Supercharged SEO

You’re playing in the attention game. Believe it or not, your readers have a very limited attention span. A significant factor affecting loading times in general is a website’s complexity: the more comparison tables, product images, page-design features your site has, the more scripts, stylesheets, image and HTML …

more ...

Can a techie truly understand bread crumbs

In this case, having 5 pages about that lollipop is actually weaker than having just one with a decent amount of content. Though search engine rankings keep on changing from time to time (it’s normal), make sure that you have built your site in the right way and regularly …

more ...

Check the content of the target page

The type of traffic we want to build is the type that will compound and will never go away. We want to create traffic today that will still give us a little trickle in five years. Combining hundreds (or thousands) of little trickles, our site that converts, and a great …

more ...

Creating relevant, useful, valuable content

Each listing on the SERP has three core components, which include the page title, page description, and page URL. There are other methods of driving traffic to your website, including via social media, online advertising, referrals from other websites, and more. However, search engine traffic remains one of the most …

more ...

Wait. Is offsite SEO really that simple?

The larger or higher-resolution an image, the more data is needed to load the image file. Each new image will slow load times further, so ensure your image files are kept as small as possible and the dimensions of your images are only as large as your site requires them …

more ...

How do you feel about SEM now?

Only the descriptive link text is shown on the internet page. Content marketing is now part of a successful SEO strategy. Google has refined what it considers good content in recent years. It it now almost impossible to get away with any gimmicky content-based tactics, such as high quantity content …

more ...


Useful tips from experts in offsite SEO

It’s great that people write about you and link back to your website, but just as long as they create links naturally. Stuffing the anchor text with commercial keywords is far from natural and will surely get you in trouble. Using brand keywords or navigational phrases is a good …

more ...

Make a good use of reporting

This sort of content stays fresh as new people come looking for information. By now, you should be convinced that you want to be on the top of the SERPs. It never hurts to be #1 in the natural search results The majority of web traffic is driven by the …

more ...

Make content your centre of attention

The freelance world might disagree with me but frankly I do not think there is not an SEO in the world who can lay claim to having the expertise and experience to deliver, hands-on, every single facet of what makes up contemporary SEO. Make sure the site makes good use …

more ...

Search marketing implications related to duplication

Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches worldwide per second.i In other words: Every second that your website is not indexed on Google, you miss out on hundreds, if not thousands, of …

more ...

Are search volumes affected by citations

If you are using Google analytics platform you can reduce bounce rate even further by implementing event tracking for outgoing links that lead for example to a third party booking engine (if cross domain tracking isn’t supporting it from your vendor) or use virtual pageviews functionality to track inbound …

more ...

Trust and Relationships

One of the SEO strategies commonly practiced up to that point had been to have your webpage address added to third-party websites. The draw of evergreen content, as Moz.com puts it, is continued, sustained success. Make an account with both Google and Bing, and access each Webmaster Tools (Google …

more ...

Take a customer focused approach to keyword research

One of the biggest mistakes to make when it comes to Twitter marketing is to focus, completely, on your brand identity. ‘Duplicate content’ on your own website is not necessarily ‘copied content’ Duplicate content is a normal churn of the web. Quality always trumps quantity. Your target audience needs to …

more ...

Online marketing is not a monarchy

Expanding your online operation into a new market? Want to ensure that your website is ready for a different language and/or region? You will need to ensure that your website is well optimised for International SEO. Use SEO strategies to build online visibility. From an organizational perspective, when an …

more ...

Optimise your site, paying special attention to inbound links

Ideally, you should undertake keyword research well before you choose a domain name, structure your site, and build your content. Search volume refers to how many times a particular phrase is searched for. It’s a handy way to gauge how much traffic you’ll receive from a specific query …

more ...

Hidden facts about long tail search

Whether you are a local business or have multiple bricks and mortar stores, you are likely to get most of your custom from your local area. This being the case, having good search visibility for your target locale is essential. Make sure to compile a list of at least 10 …

more ...



Write about plugins

The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results. While changing the URL and metadata for your content isn’t exactly using social to win at SEO, to us it’s all the same process. That’s because within our …

more ...


Here's what industry insiders think about trust rank

Google penalizes websites that are too slow to load as this result in a bad user experience. Load times are essential in that sense to coordinate with your IT or web guy about taking off some non-essential items that can slow your site down. Halfway through 2015, Google announced that …

more ...

How to really understand dynamic pages

They compare the performance and context of your content to the strength of your keywords. During information retrieval, searchers often change focus to different aspects of their tasks. Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services …

more ...

Use a balanced assortment of analytic techniques

Over the years, Google has continued to improve their link algorithms, including Penguin, and they continued to use manual penalties to crack down on link schemes as well. The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your …

more ...

Enable broswer caching

Before you can optimize your website, you have to know what you are optimizing it for. Domain Authority (DA) is a metric created by the SEO consulting and research company Moz which measures a website's likelihood to rank on search engines. Be Yourself. Write about what you know and make …

more ...


Tell me more about comment spam

Link building is working to acquire backlinks that lead to your site. Wondering why you need backlinks? Having high-quality backlinks is one of Google’s most important ranking factors for sites to show high up in search results. These links show authority. It’s almost as if the other site …

more ...

How to survive your first encounter with analytics

If it doesn’t add anything to your business, ignorant of SEO, it might be worth asking yourself whether it is actually worth taking the time to write in the first place. The direction that you take to improve the visibility of your site on the web should be decided …

more ...

Analyse your existing plugins

Links found within the main body text of a webpage is more valuable than links found in separate plugins or widgets found elsewhere on the page. Search engines are not impressed by a vast vocabulary; they want you to be consistent throughout the article. Deliver a brief message to readers …

more ...

Don’t forget about trust rank

Research can also be automated in many ways. In many cases, paid search is much faster for testing user flow or usability. It doesn’t necessarily have to be paragraphs of content you’ve paid copywriters to write or invested internal man hours to create – it could simply be a …

more ...