Find the Right Keyword to Content Ratio

If you’ve set yourself up with Google Search Console or Bing Webmaster Tools, you can now get some free keyword ideas. Asides from sending direct traffic, backlinks will help you achieve better rankings in search engines. However, if you will build bad backlinks, you will end up being penalized …

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Write the right guest posts for the right sites

For example, optimizing for speed, technical audits and mobile formatting. These can be a great way to structure content within the content itself, rather than relying completely on the webpage’s presentation. Your role when writing content is to give them the information they’re looking for and to make …

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Why your digital marketing strategy should centre around scraping

Unfortunately, there is only so much Search Engine Optimization you can do on your own website. After you’ve come up with compelling copy, studied keywords, looked around to see what competitors are doing and gone through all the other steps, one of the only remaining ways to boost your …

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Link internally whenever possible

The sinking of others only works until the website’s administrator and/or SEO discovers what’s happening. So what you can do is take all the information that you already have and present it in a manner that is more easily understood and more purposeful. Regardless of the type …

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Google ranking factors can be affected by user generated content

Google prioritizes meta information and headers first, then body copy, and finally sidebars and footers Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO. This is supported by the fact that Google has learned from its past mistakes and is trying to …

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Google might discount irrelevant links

The bottom line to getting your content features in the Google Answer Boxes is ensuring it is always useful and more engaging to users. SEO marketing can be a very powerful tool for generating massive passive traffic. But if you use it incorrectly, you’ll end up doing more harm …

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Measure and Improve by paying attention to doorway sites

Organic results are listings of web pages that appear as a result of the search engine’s algorithm and the content itself. Google penalizes web sites that have “thin” content, low-quality pages that are merely designed to build traffic by having keywords, duplicate content, lots of images or links, and …

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Repurpose old indexed pages

Search engines exist to present their users with quality content – if they didn’t, then they nobody would use them. So they ‘reach out’ to the internet and using complex lines of code (generally referred to as ‘spiders’) that literally crawl the web and latch on to web pages that …

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Reasons that marketers love user generated content

Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and that’s why they have introduced and pushing for the implementation of accelerated mobile pages. The two biggest algorithm changes that Google released to …

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It’s time to revolutionize our approach to backlinks

Google checks technical features of your site like site load speed, navigation, design, keyword density, complexity, etc. Also, they will measure user experience through Click-through Rate (CTR), bounce rate or time spent on the site. Google needs to know what your content is about in order to place it in …

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Audit Your Site To Improve It’s Performance

Because of the constantly improving search functions including the Google search (Hummingbird update to name one), and since comparisons are also possible with the search bar, techniques such as keyword stuffing can be compared to athletes who dope for enhanced performance right before a competition and then act surprised when …

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Lets look at our approach to javascript

It’s necessary to understand what marketing activities relate to SEO. Oftentimes, low-quality scraper sites can steal content from eCommerce websites in order to generate traffic and drive sales through ads. A suitable namesake of the colour, evergreen content embodies freshness and sustainability of articles posted on websites. It mainly …

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Things that make you love and hate static pages

Thankfully, there are a range of real, actionable steps that you can take today in order to optimise your site for the future of search engines. SEO can be quite complicated, but you can absolutely develop a keyword strategy and take care of the essentials on your own. Although SEO …

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Succeeding in SEO means paying attention to anchor text

Using flash is considered to be a cheaper option than others; however, Google will not rank your website high if you are a user of flash. The search engine views your site as more trustworthy. By correctly using header tags in the following order H1, H2, H3, H4 all the …

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Succeeding in SEO means paying attention to link bait

Unlike other ranking factors, branded search is impossible to emulate (no, search bots DON’T work). Essentially, you rewrite it. The new key to off-page SEO? You need to create content that other people find valuable and want to share with their visitors. By providing contact information, or links to …

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Small but important things to observe about keywords

It can not only show you where traffic is coming from, but it can even provide a range of related keywords and terms. If you take the time to apply these tips to your search engine optimization plan, you are going to see some great results. No results happen overnight …

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Where in search results does my content appear?

Think of outreach as a brand awareness campaign for your most authoritative audience. Now, this is an important issue to be addressed. The more a site is appealing to humans, the more search engine like it. Websites with straightforward navigation tend to win over visitors than those with a messy …

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Fun with blogs for now

Once you have exceptional content, you need to find ways to get that content out there and seen. That’s where social media comes in. Social media sites like Facebook, Twitter, Instagram, Google+ and LinkedIn continually prove to play a major role in doing business online. And with social signals …

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Are search volumes affected by keyword density

A particular web page or content can be retrieved from the database by using a keyword or a related search string. Google Ranking is very important for any business or individual on the web today. Authority relates to the link profile of any site. But not just the number of …

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Make it sufficiently broad in terms of SEO campaigns

We can only try to direct where things go as traffic cops (pun intended). This process is quite complicated with the search extending to many different servers and indexes. So, from a communication standpoint, from a, how the whole entire paradigm is set up it’s a really difficult place …

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The latest trends in canonical URLs

The search engines analyze the reading level of the web page. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able …

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Taboos about local search that you should know

Fresh, relevant content offers a variety of benefits, both in terms of SEO and for business growth. Thin content should be avoided at all costs for SEO purposes. With content being king, some companies will do whatever they can to beef up the content on their website, including stealing it …

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How to learn about webmaster tools in a few hours

If you want to grow your audience, it could be a great strategy to focus on a different language. Creating content in a foreign language can be quite a challenge though. If you own a website that’s been around for a while, you should already be ranking in Google …

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Include these 1–2 keywords in specific parts of your post

People make use of search engines for a wide variety of purposes, with some of the most popular being to research, locate, and buy products. You can hire good writers, but that is often an expensive proposition. You may be under the impression that it will take an extensive amount …

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See which keywords send traffic to your site

There are more than enough SEO guides on the internet. But only a few of them can be fully applied to a multilingual website, as it needs some specific approach. As other search engines become the default Web browsers instead of Google, it makes sense to optimize for those search …

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Things about forums you have to experience yourself

One key impact the mobile-first index and the rise of voice search could have on search engine optimisation is the transition from precise match phrases to a broader match SEO, where search engines interpret natural language more easily. Keyword stuffing, hiding keywords in a very small font or a color …

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