You may be asked about web 2.0 in your marketing interview

Thus, the highest-ranked websites sare considered far more authoritative than lower-ranked ones. If you look through almost every single industry there is, there is always one constant tip to take on board for you to be able to achieve your aims; keep things simple. Many people take the ‘run before …

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Layout, formatting and hits combine to make great SEO

If you don’t deliver value and are simply creating blog posts and webpages to use your keywords, Google can make that out. Does that change how they see the product or whether they need to buy something else? When you incorporate real SEO into your website, you’ve made …

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Questions to ask about LSI

According to Google, featured snippets especially helpful for those on mobile or searching by voice. When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site. So we should not be satisfied with merely getting inbound links, it …

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Update your page impressions on a regular basis

After Google’s Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the best available domain name first & consider keyword matching/partial inclusion as a bonus but entirely unnecessary aspect of your final choice. Very much a …

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What's the story about metrics

To have a sound SEO system you must have a good SEO strategy in place. As a result, websites should be penalized using Google Penguin, e.g., through downgrading in the ranking. By continuing to add content and informative writing to your website, you’ll be able to tell search …

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Can 301 redirects really make a difference?

The blog posts that we build links to ranked very well and drove a ton of traffic for clients. Obviously, a good user experience on the homepage, which search engines can tell from metrics such as bounce rate, time spent on a page, page load time, social shares, etc., is …

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How to survive your first encounter with analytics

If it doesn’t add anything to your business, ignorant of SEO, it might be worth asking yourself whether it is actually worth taking the time to write in the first place. The direction that you take to improve the visibility of your site on the web should be decided …

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Lessons I learned about search queries

What’s even better is that they can be a great way of attracting relevant traffic to your site as well. Long term, having good SEO will continue to bring people back to your site. There’s an expression people use in business: don’t boil the ocean. Analytics, website …

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What are the different revenue models for SEO?

Link popularity assumes that not all inbound links are equal. When working on your website, put the user first. Without them your site is worthless. Don’t bother with ‘shortcuts’. If it sounds too good to be true, it probably is. Outbound links to related pages helps Google figure out …

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Analyse your existing plugins

Links found within the main body text of a webpage is more valuable than links found in separate plugins or widgets found elsewhere on the page. Search engines are not impressed by a vast vocabulary; they want you to be consistent throughout the article. Deliver a brief message to readers …

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See which keywords send traffic to your site

There are more than enough SEO guides on the internet. But only a few of them can be fully applied to a multilingual website, as it needs some specific approach. As other search engines become the default Web browsers instead of Google, it makes sense to optimize for those search …

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The reason everyone loves onsite SEO

Each webpage needs to have a unique title and you should try to include your primary phrase in every title of each page. Answer frequently asked questions of your readers, customers, and clients. There are many factors that influence search engine rank (how a page positions in Google’s search …

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Don’t forget about trust rank

Research can also be automated in many ways. In many cases, paid search is much faster for testing user flow or usability. It doesn’t necessarily have to be paragraphs of content you’ve paid copywriters to write or invested internal man hours to create – it could simply be a …

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Hidden facts about hits

To put it briefly, the best way to fix thin content is to expand upon it in the place it is most relevant and to organize it appropriately. Ideally, you want to include your key phrases at no more than 2 percent to prevent suspicions of keyword stuffing. All of …

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Things about forums you have to experience yourself

One key impact the mobile-first index and the rise of voice search could have on search engine optimisation is the transition from precise match phrases to a broader match SEO, where search engines interpret natural language more easily. Keyword stuffing, hiding keywords in a very small font or a color …

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Thinking about user generated content makes everything OK

When done properly, your keyword research can also help you to come up with ideas for your content marketing strategy. Every website has a robots.txt; this gives robots/crawlers/spiders a bunch of rules to follow, such as where they can/can’t crawl, and the pages they can …

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Understanding sitemaps in relation to your marketing strategy

With the vastly reduced price of international communication and shipping, a logical next step is to launch a multilingual website. The first step once you start an search engine optimization (SEO) project is to find out how many keywords you expect to use for all your pages. The number of …

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Useful tips from experts in site submissions

Both external and internal backlinks can play an important role in any SEO strategy. Therefore, inclining towards any one of them or over-doing them is not a wise thing to do. On the web, sole traders can in theory compete with the corporate big boys, so being able to be …

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What steps you can take to improve loading times

Don’t get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can do this are Search Engines (which you can’t fool) themselves. Crazy, right? SEO helps businesses by allowing them to attract more …

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Boost site speed and utilise hits

Whether you’re looking for sales or other kinds of conversion, organic SEO is still the most valuable way of obtaining clicks. It’s prudent to treat your experiments as campaigns, not as an open-ended freeform chasing of rainbows (or waterfalls). These sets of rules determine whether the web page …

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More importance is given to analytics

Let’s not forget the speed of your site, not just because we all browse the web a lot more on our mobile devices, over not-so-broadband networks, but also because a fast site makes Google and in most cases your conversion rate happier. If your business is not making the …

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