Clarification about analysis

The shift to mobile devices has caused Google to change the methodology behind how it indexes and ranks websites. According to Moz's Beginner's Guide to SEO, "Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. If so, your website might be running …

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Don’t forget about white hat SEO

SEOs have a weird way to describe this voting process; they call it “link juice.” If an authoritative site, we’ll say Wikipedia for example, links to you, they’re passing you “link juice.” Paid search is still search. You can signal relevancy of your content to search engines by …

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Don’t forget about RSS feeds

If you're a relatively new blog & would be willing to write a blog post for the sake of getting one solid, contextual link, then blog carnivals are a no brainer. Basically, blog carnivals are a blog community that writes about certain topics as a group. These posts then get linked …

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How to really understand dynamic pages

They compare the performance and context of your content to the strength of your keywords. During information retrieval, searchers often change focus to different aspects of their tasks. Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services …

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Things that make you love and hate keyword density

Keywords are an essential part for SEO, and are the things which help a search engine identify which posts and articles which are relevant to a particular search term. Links may very well become “democratized” as they become less representative of the overall sentiment of the online world. A very …

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Unexpected ways LSI can help with getting your website noticed

They want some hot tip that they think is a secret to search success. Continuous targeted learning can help you gain skills for snatching traffic from many mediums, not just the search engines. In milliseconds, search engines assess a number of elements — images, keywords, content, metadata, links, etc. — before delivering …

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Add Modifiers to Title

‘Content is the King’, it is rightly said as the ranking of the website is dependent on the content of the webpage. The content should be engaging enough that it attracts the users. In fact, Search Engines penalize the websites which are not updated regularly with the current information. The …

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Be clear, truthful and accurate when it comes to landing pages

Mobile search traffic has surpassed desktop traffic worldwide. And with the growth in voice-activated digital assistants, more people are doing voice queries. In these cases, the traditional '10 blue links' format doesn't work as well, making featured snippets an especially useful format. Then there are companies (White Hats) who work …

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Blog Commenting Is More Powerful Than You Think

This is one of the easiest and more effective methods in use today. Inbound link-building is an important SEO strategy, and a great way to do this is to make friends with other relevant, local businesses so that you can share links and promote one another. Perhaps you could organise …

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Create content about bread crumbs

Internal linking is one of the few methods we can use to tell Google (and visitors) that a particular page of content is important. So how should you go about linking internally to other pages of your website?2 Start as you mean to go on: titles are the best …

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Wait. Is keyword density really that simple?

If a vendor cannot tell you specific results they’ve gotten for other people, they do not warrant your trust. Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. Do not copy another site’s content without asking permission first …

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The steps needed for putting plugins into action

For Search Engines, backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page’s popularity. Keep your existing hosting provider as your domain name registrar but ask it to update its domain name server (DNS) records …

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Think about blogs from the start

The best SEO colleagues I have worked with and studied under all have a handful of tools in their arsenal. While there are not any tools that can tell you if your content is thin and what needs to be done to fix it, time, experience, and critical thinking can …

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Use a balanced assortment of analytic techniques

Over the years, Google has continued to improve their link algorithms, including Penguin, and they continued to use manual penalties to crack down on link schemes as well. The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your …

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We've reached a tipping point when it comes to page impressions

In addition to appropriated content or redirected links, duplicated internal material is considered thin content, too. In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business. Users can be grouped into the four areas of the marketing and …

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A do-it-yourself guide to authority sites

If you have pages with less than 500 words of unique text on them but have a large amount of structural content – you need to be ruthless and ask yourself what value these pages bring. Nearly 70% of all search engine queries occur on Google so it makes sense to …

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Its all about sitemaps

Even with more and more consumers using their mobile devices to search and browse the web, there are some companies that still focus all their marketing and SEO efforts to desktops and choose to ignore their mobile customers (or just don’t realize how mobile their customers really are). A …

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Make page rank a priority

Quality means not something rammed with keywords which isn’t actually very useful or easy to read. Good quality content is something useful, or interesting to the readers. You want it to be well written, broken up with subheadings and images to make it easier to read. Your links should …

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Search marketing implications related to rankings

Search engines pay attention to how long a user stays on your website and the pages they view. It can take time, but fixing problems at the root level will allow your online reputation to repair much faster. Follow links are links that Google bots and humans can follow. The …

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What everyone ought to know about stickiness

To be able to write comfortably for different industries can take a lot of time and research. Organic SEO is a lengthy process. Not because it’s complicated to implement (though it can be), but because tracking what works versus what doesn’t requires a least a few months’ worth …

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Education is the best legacy when it comes to indexed pages

A catchy headline reels readers in, but how do you get them to continue reading? Use subheads. A backlink is a reference comparable to a citation. The quantity, quality, and relevance of backlinks for a web page are among the factors that search engines like Google evaluate in order to …

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Facts about javascript that will make you think twice

You shouldn’t wait passively for people to finally decide to link to you. People who embark on black hat SEO tactics have to operate in the darkness (to some extent). In simple words, International SEO is the effort of localisation of your content and website in order to attract …

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Measure and Improve by paying attention to URLs

he most recent Search Engine Ranking Factors Report by Moz proved that the two most influential factors Google is using to rank websites the way they do are directly related to backlinks. As its name implies – it is timeless. SEO tools are a necessity to any SEO campaign. They can …

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The broken link-building method aided by local search

Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords are. Link building has no single technical definition. If you ask me, I would say link …

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Enable broswer caching

Before you can optimize your website, you have to know what you are optimizing it for. Domain Authority (DA) is a metric created by the SEO consulting and research company Moz which measures a website's likelihood to rank on search engines. Be Yourself. Write about what you know and make …

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Make sure your website is indexed in search engines

Producing content that ranks well is clearly an important part of writing for SEO. But it’s also about turning those visitors into paying customers. If content fails to align properly with keywords, as is often the case Google will ignore your content or give it low priority and searchers …

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One important aspect is authority sites

Without utilising local SEO, a business can render itself useless as it is invisible to new prospective clients. Review your blog content to make sure articles are more than 300 words and are highly valuable to your visitors Once you start working on the SEO channels you need to commit …

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Hidden facts about dynamic pages

This is why an evaluation of your homepage is absolutely critical. Google uses your meta data to interpret what your website is about and ranks the pages accordingly. While it is important to have your keywords within the meta data, it can be overdone and hinder the user experience, actually …

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Measure and Improve by paying attention to metrics

The key is to tackle a topic that doesn’t change over time and to provide useful information for helping people do something. Any discrepancies might cause Google to NOT show your business' information on a search result page. The best discoveries I’ve had have come from my own …

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Things you most likely didn't know about bread crumbs

If you know how, at least. Use it before it ceases to be an enabler of competitive advantage. Descriptions are a tagged part of your website code which describe the content on the page. Having one at all will help your rankings and having one which contains good keywords will …

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Things you most likely didn't know about offsite SEO

Paid link-building is considered black hat SEO and is likely to incur a penalty. To make your website SEO compliant, a search engine needs to be able to explore every aspect of your site and most importantly understand the content that is available. In order to achieve this, the design …

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Don’t forget about stickiness

Reaching an international audience is an opportunity that is now available to small and medium businesses in a way that has never been possible historically. and note the subtle differences. So, over the past 3 to 5 years, Google has gotten really smart about reacting to people who are gaming …

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Hidden facts about URLs

When writing a bullet list of 5 or more points, put the most important points at the top and the bottom of the list. The information in the middle is rarely noticed. Now, with SEOs focusing on more in depth content, having a piece of content stand out organically is …

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Succeeding in SEO means paying attention to javascript

A tool that is useful for keeping track of your character count is Nightbird. Page content refers to all the information contained in a website. Page content can be displayed as text, links, images, audio, animation or videos among other things. Be informative. Above all else, ensure you have informative …

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Tell me more about comment spam

Link building is working to acquire backlinks that lead to your site. Wondering why you need backlinks? Having high-quality backlinks is one of Google’s most important ranking factors for sites to show high up in search results. These links show authority. It’s almost as if the other site …

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The hidden agenda of search engine spiders

By using an online crawler on your site yourself, you can quickly understand some of the negative SEO features which could be really harming your online presence as a whole. This sort of content stays fresh as new people come looking for information. Globally, the number of searches grew 46 …

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Useful tips from experts in LSI

Appropriate use of headers are not only helpful to the reader in structuring and breaking up content, but they also let Google know what the key information on that page is and what is most important. By incorporating backlinks to reputable sources and optimizing your internal links, you can quickly …

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Go long-tail and forget indexed pages

Figuring out which keywords you should focus on to get the most traffic to your site can be rather daunting. For many people, it’s hard to assess their chances to rank in the search engines. Search engine optimisation is always evolving. If you have several reasons to explain why …

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How to survive your first encounter with dynamic pages

Include the right keywords and link to the target page to create an anchor text that’s relevant. This will positively affects backlinks, necessary for building internal links. Now, these updates happen a bit less frequently with Penguin not updating in almost a year and a half, at the time …

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People still ask me about hits and its importance today

This sounds condescendingly obvious, but Google really dislikes what it calls ‘thin content’. Essentially, these are pages that offer little in way of value to your audience – and will usually come in the form of extremely short webpages comprising only a few sentences. Include A Map To Your Business Location …

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Things you most likely didn't know about anchor text

ou should always do your research before embarking on any kind of campaign. Check out what your competitors are ranking for and what key search terms they use. Keyword research sounds simple but it actually drives the entirety of your campaign. If you truly want to stay ahead of your …

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