A do-it-yourself guide to keyword research

Target niche keywords with low competition. This involves at least a little bit of figuring out what makes your business unique. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the …

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Reporting on the past

Google has made it apparent that site speed matter in search rankings, and today, with a bigger emphasis on the user experience than ever before, site speed will continue to be a critical ranking factor. Here’s the thing; the most practical methods of searching for something in the past …

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Hidden facts about long tail search

Whether you are a local business or have multiple bricks and mortar stores, you are likely to get most of your custom from your local area. This being the case, having good search visibility for your target locale is essential. Make sure to compile a list of at least 10 …

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Make it sufficiently broad in terms of SEO campaigns

We can only try to direct where things go as traffic cops (pun intended). This process is quite complicated with the search extending to many different servers and indexes. So, from a communication standpoint, from a, how the whole entire paradigm is set up it’s a really difficult place …

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The latest trends in canonical URLs

The search engines analyze the reading level of the web page. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able …

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Assessing Historical Progress

Search engines also assess, in great detail, the technical aspects of your website. For example, how quickly the site loads plays a major role in your website ranking. Search engines also take into account how accessible your server is. Because, ultimately, Google and other search engines want to provide the …

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Learn from these mistakes before you learn about meta tags

Search engines will eventually find your site online, but that can take a while. To speed everything up, you should submit your website to the most popular search engines like Google, Yahoo, Bing, etc. Regular blog updates offer ongoing ways for you to establish your knowledge and authority on topics …

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Questions to ask about analysis

The technical side of SEO can offer some fantastic advantages and prevent any negatives from dragging you down the search engine results pages. If you produce great content, but no one’s there to see it, does it acquire links? Used by companies to promote their products and services, SEO …

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Combine responsive design and web portals for Supercharged SEO

Frankly there are lots of things which a good professional search engine optimisation exponent would tell you to do! Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make sure that you have identified these sales funnels …

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Emphasizing fast results by using URLs

You notice a spike in organic traffic from a foreign market that piques your interest. This means that searches are now much more focused on the area in general. Links are still a critical element to Google’s algorithm and their value needs to be protected. Like news articles, content …

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Taboos about local search that you should know

Fresh, relevant content offers a variety of benefits, both in terms of SEO and for business growth. Thin content should be avoided at all costs for SEO purposes. With content being king, some companies will do whatever they can to beef up the content on their website, including stealing it …

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Clarification about rankings

With top-notch content, visitors get more meaning because their issues are resolved and value for money and time is guaranteed. On page SEO refers to those elements on a site that make your page more likely to be served up when people are looking for products or services like yours …

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Redirect checks

If you’re looking for some great ideas, you can visit Quora (link is external) , which features frequently asked questions; find questions relating to your field and answer them in your content. You can also visit Buzzsumo (link is external) to check out other writers’ work and then create something …

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Top trends in webmaster tools to watch

There is an argument that you should add canonical tags to the content, but telling Google that one URL is canonical only to link to a number of other versions is not a solution, but prolonging and complicating the issue further. When you link to reputable 3rd parties in your …

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This year will be the year of LSI

The tech giant has such a big share of the market that 'Googling' has become a verb. If you are employing an SEO agency, then the chances are you aren't happy with how your eCommerce business is performing. The best thing is that even search engines also considered social media …

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I urge you to think about landing pages

Research topics for an infographic that people are looking for but hasn’t been created yet. You want your infographic to be unique enough to prompt people to want to share it. To add a map to your website, you need to include code from Google Developers. Along with the …

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To get fast rankings, you need page impressions

If you choose to work with a professional SEO agency, then you’ll be able to make the most of a professional team of writers, with professional proofreaders to ensure that your content is of the absolute highest quality. Frankly there are lots of things which a good professional search …

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Understand about social media

As we all know, Google change their algorithm 500+ times a year, and these are the small tweaks to make user experience and results better, and these are largely unconfirmed. Then come the larger, more drastic algorithmic changes that sometimes cause a stir in the SEO industry, mainly due client …

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Write about plugins

The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results. While changing the URL and metadata for your content isn’t exactly using social to win at SEO, to us it’s all the same process. That’s because within our …

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Assessing historical progress and how you've been helped by hits

The key aspect of Google’s algorithm that all of their updates (past, present, and future) follow is that they want to provide the best content possible to searchers. Some examples of black hat techniques are: joining a link scheme, article spinning and duplicate content. Don’t risk getting penalised …

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Its all about forums

Email is a gray-haired business tool and remains the ultimate survivor of the old-school marketing tool chest. Google reverses the usual format with featured snippets. They’re featuring the snippet, hence the 'featured snippet' name. Good sitemaps help humans to find what they are looking for and help search engines …

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The hidden agenda behind web 2.0

When you read about similar or overlapping areas every single day, you start to spot patterns. Knowing whom you are writing for is one of the best and most important copywriting tips anyone can give you. Page meta descriptions appear in search results, which means they should always match the …

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Carve out time for concentrating on non reciprocal links

It is important to have backlinks from quality sites, and those backlinks should be contextual. Unlike previous popular Google updates, like Panda and Penguin, Hummingbird focused less on ranking tactics used by website owners and more on the meaning behind user queries. Make sure you have clean, short, descriptive URLs …

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Lessons I learned about analytics

You get what you want—top rankings on Google and “free” organic traffic. While it is important to include strong keywords in your content and not “over-optimize,” there is nothing indicating that search engines favor a particular density. CRO is a process that utilizes user feedback, market research, and analytics …

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You may be asked about meta tags in your marketing interview

Now, this is an important issue to be addressed. Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both search engines and human beings alike, you need to regularly acquire fresh links for …

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Establish your position regarding static pages

PBN’s are networks of websites that you create, usually with expired domains, for the sole purpose of creating backlinks to your site. It is important to use links and get the reader to better understand the matter by linking relevant data to your content. However, some SEO experts feel …

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Expand your page impressions as necessary

Deleting Facebook comments or manipulating your reviews will only make life worse. Reviews can benefit businesses of all types, but they also have very specific and special benefits for local businesses. Evolving user habits make responsive design essential from both an SEO and user experience perspective. Spend more time on …

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Here's what industry insiders think about trust rank

Google penalizes websites that are too slow to load as this result in a bad user experience. Load times are essential in that sense to coordinate with your IT or web guy about taking off some non-essential items that can slow your site down. Halfway through 2015, Google announced that …

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How to learn about webmaster tools in a few hours

If you want to grow your audience, it could be a great strategy to focus on a different language. Creating content in a foreign language can be quite a challenge though. If you own a website that’s been around for a while, you should already be ranking in Google …

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Create content about html

In milliseconds, search engines assess a number of elements — images, keywords, content, metadata, links, etc. — before delivering results. Ever wonder how a small handful of lucky websites make it to the first page of Google’s search results? It’s because they were deemed the best resources for your search …

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How to really understand static pages

When optimizing sites for SEO most people concentrate on text searches, ignoring the vast number of image searches performed each day. We already know that content is king when it comes to online marketing. If you offer quality content, your customer will share it with their family and friends thereby …

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Include these 1–2 keywords in specific parts of your post

People make use of search engines for a wide variety of purposes, with some of the most popular being to research, locate, and buy products. You can hire good writers, but that is often an expensive proposition. You may be under the impression that it will take an extensive amount …

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It’s a win-win strategy with an emphasis on splogs

An unexpected example of outbound communique for helping search is email. The point is, don’t limit your thinking to only “ranking” for your main keywords. A 301 redirect, or also known as a permanent redirect, should be put in place to permanently redirect a page. The word ‘permanent’ is …

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Keep up-to-date with the latest SEO news and trends

Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user’s intent and search behavior. Users no longer have to include their location in search queries, such as inputting “coffee shops in Queens” into Google. The more …

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Let's follow dynamic pages best practise

The most important user signals are the bounce rate and the click-through rate (CTR). These are important for your SEO, as Google takes these seriously. Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets “smarter”, websites that do …

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Reasons why you cannot learn webmaster tools well

Keyword stuffing is the act of literally ‘stuffing’ as many keywords (relevant or irrelevant) in to the keyword meta tag- This technique is usually used to gain a higher ranking in a search engine and may result in a search engines ranking’s being incorrect. SEO isn’t magic or …

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What your mum didn't tell you about user generated content

A great way to put people off your page is to tell them one thing with the title tag, and then not match their expectation with your main heading. Don’t keep repeating keywords through your sub-headings – use variations and natural language to describe your content. It’s far superior …

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Adopt a customer centric view of nofollow links

Usually, companies do not understand the importance of a newsletter. If it is used properly, the benefits can be great. Publishing a newsletter will increase attention and awareness of your readers or clients. With quality and interesting content, you increase the probability of sharing it, thereby increasing traffic and the …

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