Little known ways to improve positioning through the use of duplication

This will give you greater scope to attract people to your website and if the content is good enough, it will rank highly for them to see.Luckily for online businesses and a specialist SEO agency alike, the world’s largest search engine specifically ranks regularly-updated websites highly. Different people …

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Small but important things to observe about doorway sites

There are a number of methodologies ranging from complex formulas including many different heuristics to more simplified models designed just to give you a sense of the opportunity. In this context, instrumentation means the integrity and veracity of the analytics setup. Googlebot uses sitemaps and databases of links discovered during …

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This year will be the year of indexed pages

Oftentimes, low-quality scraper sites can steal content from eCommerce websites in order to generate traffic and drive sales through ads. Mobile searches have become more common than ever; which is why it is imperative that you ensure the compatibility of the different pages on your website with mobiles and other …

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Are search volumes affected by citations

If you are using Google analytics platform you can reduce bounce rate even further by implementing event tracking for outgoing links that lead for example to a third party booking engine (if cross domain tracking isn’t supporting it from your vendor) or use virtual pageviews functionality to track inbound …

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Focus on ROI Instead of stickiness

Just by increasing your search ranking and where your website places on Google doesn’t mean you’re going to get all of a sudden get that flood of traffic that you want. The trouble with creating your second or fifth page for lollipops, for instance, is that they probably …

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Take a customer focused approach to search engine spiders

Post-crawling content the Spider stores the indexed page in a giant database from where those can be retrieved upon entering a related search string or keyword. You just show up when they are looking for businesses like yours. Your customers are online. If you let your limited budget keep you …

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Small but important things to observe about keywords

It can not only show you where traffic is coming from, but it can even provide a range of related keywords and terms. If you take the time to apply these tips to your search engine optimization plan, you are going to see some great results. No results happen overnight …

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To get fast rankings, you need user generated content

Rather than having general anchor texts reduced to a few simple keywords, catch-phrases or sentences that describe the content of the links in more detail should be used. There are many subtle nuances to the mechanics of semantic search, but ultimately what it means for you is that an authoritative …

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Trust and Relationships

One of the SEO strategies commonly practiced up to that point had been to have your webpage address added to third-party websites. The draw of evergreen content, as Moz.com puts it, is continued, sustained success. Make an account with both Google and Bing, and access each Webmaster Tools (Google …

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Find out more about trust rank

When we start to work with any business, particularly smaller businesses, start-ups and SMEs, we always take the time to explain that content marketing’s primary goal isn’t just another form of advertising. The SERP landscape is constantly changing, with Local listing and OneBoxes popping up everywhere. Ranking number …

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Remember that white hat SEO make the web go round

For instance, if you want to increase your blog subscriber base, evergreen content can help you with that. Make sure your website is optimised for mobile. When someone is searching for something on a mobile device, Google will now promote websites which are mobile friendly ahead of ones that aren …

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Take a customer focused approach to canonical URLs

In the past, standard SEO advice was to get as many links as possible to your site, regardless of the source, and use the same anchor text each time. These days, doing that will get you knocked out of Google in no time. When it comes to SEO, there are …

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Tell me more about Google algorithms

As a result, your main concern as an SEO should be the user experience that your homepage provides its users. Content quality, content amount, and website information are all factors in your Page Quality Rating. SEO is important whether you’re a seasoned ecommerce veteran or just starting to sell …

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How to really understand non reciprocal links

If your website is trying to rank quickly for a specific topic, and yet there is not a piece of high-value content that addresses that topic, the probability of showing up in the Google search results is small. When it comes to getting visitors to your site, you want to …

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SEO in a nutshell

Let’s discuss each of these in turn. Constantly posting fresh content will mean that a search engine has to index them; so it’s a great way to attract attention to your content. If you have several reasons to explain why a product is the best option for your …

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Take a customer focused approach to keyword research

One of the biggest mistakes to make when it comes to Twitter marketing is to focus, completely, on your brand identity. ‘Duplicate content’ on your own website is not necessarily ‘copied content’ Duplicate content is a normal churn of the web. Quality always trumps quantity. Your target audience needs to …

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You sold me out to SEO

You can republish articles on your blog to prevent it from being buried deep in your archives. Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty You should refrain from writing articles that are too sensitive …

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Analyse your existing long tail search

It consists of all the information on all the web pages or websites that the search engine was able to browse. SEO is a marketing discipline that can help you launch your new endeavor off the ground and curate an online visibility on the SERPs. It enables you to garner …

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Online marketing is not a monarchy

Expanding your online operation into a new market? Want to ensure that your website is ready for a different language and/or region? You will need to ensure that your website is well optimised for International SEO. Use SEO strategies to build online visibility. From an organizational perspective, when an …

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Where in search results does my content appear?

Think of outreach as a brand awareness campaign for your most authoritative audience. Now, this is an important issue to be addressed. The more a site is appealing to humans, the more search engine like it. Websites with straightforward navigation tend to win over visitors than those with a messy …

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Write about keyword density

Your net promoters are those customers who are engaged with your site, so emailing them is a slam dunk. There are plenty of examples where a teen starts a hashtag at 9:35 pm in Philadelphia and within thirty minutes, twenty thousand people around the world are using it. Let …

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Don’t forget about nofollow links

A sitemap is a lot like what it sounds like: a ‘map’ of your website which lists every page on the site, which can be designed for users or for search engines, in both cases to help them navigate the site. If you have a long 1000 word page, 100 …

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Fun with blogs for now

Once you have exceptional content, you need to find ways to get that content out there and seen. That’s where social media comes in. Social media sites like Facebook, Twitter, Instagram, Google+ and LinkedIn continually prove to play a major role in doing business online. And with social signals …

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Lessons I've learned from analytics

However, bad content can quickly and easily cause the death of your business’ online presence. When it comes to using keywords for your site do not simply pepper it with them lest you suffer a penalty. Keyword stuffing is frowned upon by search engines and users alike. However, strategic keyword …

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Top trends in widgets to watch

You need to put at least as much thought into the images you use as the content itself, as a poor visual choice can deter readers or even attract irrelevant readers, which is almost as bad. At some stage you are going to have a large list of potential keywords …

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All you wanted to know about CTR but were afraid to ask

With the rise in mobile use, local SEO has become a major part of any business’ search engine optimisation and marketing strategy. As the best SEO services will tell you, local SEO gives you the opportunity to build a community around your business in your local area. What’s more …

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Are search volumes affected by keyword density

A particular web page or content can be retrieved from the database by using a keyword or a related search string. Google Ranking is very important for any business or individual on the web today. Authority relates to the link profile of any site. But not just the number of …

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Optimise your site, paying special attention to inbound links

Ideally, you should undertake keyword research well before you choose a domain name, structure your site, and build your content. Search volume refers to how many times a particular phrase is searched for. It’s a handy way to gauge how much traffic you’ll receive from a specific query …

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Lessons I learned about analytics

Don't forget that search/internet marketing is multi-faceted. Traditional Marketing 101 teachers would say to build a comprehensive plan for marketing. Don't just work the online factors, but create a sound strategy around offline marketing, using ideas like postcards, trade magazines ads, phone/sales work, word of mouth and additional …

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More focus is put on analysis

Some organizations choose to silo web development from marketing, which is a mistake. This will search across all major search engines, including Google, Yahoo and Bing. When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually …

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Personalization counts: how do text links fit into this?

Google is looking to reward sites that offer a great experience on a phone. They even now have separate search results for phone users. How do we know if we are mobile friendly? There’s a handy tool to check. Test your site, and work with your designer to make …

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Remember that CTR make the web go round

The best thing is that even search engines also considered social media signals in their rankings. Only the descriptive link text is shown on the internet page. Brokers deal in currency and stock while SEOs deal in information and data. SEO moves fast. It’s an ever-changing discipline where what …

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The more engaging your content, the better

Many companies underestimate how much time and money it takes to be successful with SEO. Success by any standard rarely comes within the first 3 months, even with a healthy SEO budget. It’s easy to take shortcuts with product descriptions on eCommerce websites, especially with similar products. However, you …

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Which SEO tactics pay the greatest dividends?

Approach news portal reporters /bloggers with USP of your business, and try to get them to write them an article /blog about you. Increasing your search visibility is a good thing, clearly, but it takes a lot of time and effort to accomplish those rising rankings, and there’s no …

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Top trends in link building to watch

Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty Nowadays the way in which we structure URL addresses, write title tags and meta-descriptions, optimize website images and so on becomes less important as Google focuses on …

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How to diagnose citations related issues

Keep in mind that you don’t have to create only evergreen content for your blog. Too many low-quality pages might cause you site wide issues in the future, not just page level issues. You know how sometimes people hide content on the mobile version of their page? A 2016 …

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How to make writing SEO-friendly copy almost kind of tolerable

Search engines scour the Internet to find keywords and clues to match search results, but if your website isn’t giving them the right clues, your SEO efforts will take a dive. Ultimately understanding your audience, competition and keyword options will play a major role in your website’s SEO …

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How to diagnose cloaking related issues

Search engines can quickly scan for pages that are likely to match a search query. Users searching for your site on Google might not necessarily want to land on your homepage. Sitelinks on the SERP provide them with a direct link to other parts of your site which might be …

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To get fast rankings, you need conversion rates

Do not spam people to build backlinks for yourself. Search engines will also punish you if your name is attached to spamming complaints or if you operate your website anonymously. However, if it’s too long and doesn’t cover a specific topic in great detail, then it can easily …

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