Determining Relevance: Trust your gut when it comes to duplication

Looking at statistics behind applicable keywords will reveal traffic rates and competition levels, helping you better understand the terms and topics that most interest your prospects. Use plagiarism checkers to avoid unintentional duplication. Remember, “research” doesn’t mean stealing. Each webpage should have a single focus keyword and be included …

more ...

Make content your centre of attention

The freelance world might disagree with me but frankly I do not think there is not an SEO in the world who can lay claim to having the expertise and experience to deliver, hands-on, every single facet of what makes up contemporary SEO. Make sure the site makes good use …

more ...

More focus is put on RSS feeds

For people who track their site’s ranking on Google Analytics on a daily basis, it is not surprising to see the ranking move between positions one and six. Many will ask; why is my ranking fluctuating this much? What should I do? You do not have to do anything …

more ...

Taboos about white hat SEO that you should know

Many marketers talk about the specifics of algorithms, content updates, spider-bots etc, but there’s no need for many business owners to worry too much about this. All you need to do to focus is assume that search engines want to get the most relevant articles, posts and products in …

more ...

How to diagnose SEM related issues

Test your website URL in Google’s Mobile Friendly test for this. Providing alt text is also important for accessibility because assistive technologies like screen readers rely on this text as an alternative to displaying images. Why are links so important? Firstly, links are the connecting paths of the internet …

more ...


Reasons that marketers love user generated content

Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and that’s why they have introduced and pushing for the implementation of accelerated mobile pages. The two biggest algorithm changes that Google released to …

more ...

How to really understand metrics

By adding modifiers like “best”, “guide” or including the current year, you can increase the rankings of your page. As Google has become quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for offenders (lower rankings or banning of websites, etc.). Some companies desperate for …

more ...

Is this the end of duplication as we know it?

If your niche is very competitive, you probably shouldn’t go after the most competitive head terms. It will be really hard to rank for those. If you ever start to run into problems with getting your link posted, it may be useful to use a few link shorteners or …

more ...

Maybe LSI will be a thing of the past

Perhaps the most commonly known aspect of SEO, the feature which attracts business to seek out the services of an SEO Agency, is the service's ability to increase a website's positioning in SERPs (Search Engine Results Pages). Copy written for search engines does this through the search engine's correlation of …

more ...

Things to avoid when dealing with URLs

Use social media networks to promote other people’s content as well as your own. People generally know if you’ve taken action on social sites to help them, and if they see that you’ve helped them, the chances of them helping you out in return are much higher …

more ...

Useful tips from experts in search engine spiders

For example, content that can be found on articlesbase.com and ezinearticles.com could reach well over 500 words, but still fail to add any value to its readers. Studying and analyzing the top competitors in your industry becomes crucial to discover what is needed to become one of them …

more ...

Get Your NAP Accurate & Consistent

The more visible your content is on social media, the more chance that people will share it via blog posts, forums, social bookmarking sites, and other avenues, naturally increasing your link profile. Long term, having good SEO will continue to bring people back to your site. In most cases, it's …

more ...

I urge you to think about metrics

SEO even matters once you get someone to your site. This means you should ensure the website providing inbound links to your website are high ranking websites to receive the most benefit from these links. List all your competitors – use a search engine to search for similar websites, using keywords …

more ...


It’s time to revolutionize our approach to backlinks

Google checks technical features of your site like site load speed, navigation, design, keyword density, complexity, etc. Also, they will measure user experience through Click-through Rate (CTR), bounce rate or time spent on the site. Google needs to know what your content is about in order to place it in …

more ...

Lessons I've learned from user generated content

Thanks to Penguin, if you engage in buying links and you are caught, Google basically eliminates your search presence for your entire site. Local sponsorships can be another course of action for building local links. You can sponsor or donate to any local club/organization or society. Also, you can …

more ...

Audit Your Site To Improve It’s Performance

Because of the constantly improving search functions including the Google search (Hummingbird update to name one), and since comparisons are also possible with the search bar, techniques such as keyword stuffing can be compared to athletes who dope for enhanced performance right before a competition and then act surprised when …

more ...



Understand about search queries

Sometimes knowing why you’re doing something can make all the difference. Today, virtually every business has its own space over the internet and it does not matter whatever the size the business is. Most of these business owners who use SEO strategies are successful in getting customer attention through …

more ...

Canonical URLs for SEO

For some webmasters Google crawls too often (and consumes too much bandwidth). For others it visits too infrequently. Some complain that it doesn’t visit their entire site and others get upset when areas that they didn’t want accessible via search engines appear in the Google index. Human users …

more ...

How to learn about keyword density in a few hours

Indifferent. Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords are. Some examples of evergreen content are lists, tips, reviews, and other informative articles with …

more ...

Losing Focus on link bait

Adding endless pages of irrelevant content to your website won’t increase traffic. In fact, you’re actually erecting a STOP sign. The content that you publish needs to be relevant. Help people by providing valuable information. After all, isn’t your business trying to solve people’s problems, not …

more ...

Approved Does Not Mean Published

Concentrate on 20% to 30% of your target audience when writing a copy. Write content that’s appealing to people who are most likely to convert. By determining the meaning of each word, it disambiguates the other words until plausibility is achieved for the entire sentence or phrase (1). SEO …

more ...

Its all about cloaking

In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched to creating quality content where keywords were used in a natural way. Since in content curation you’re basically linking to outside content and …

more ...

Lets look at our approach to javascript

It’s necessary to understand what marketing activities relate to SEO. Oftentimes, low-quality scraper sites can steal content from eCommerce websites in order to generate traffic and drive sales through ads. A suitable namesake of the colour, evergreen content embodies freshness and sustainability of articles posted on websites. It mainly …

more ...

The Additional Lift of Ranking in Both Paid and Organic Results

To achieve that benchmark, your website must rank higher in the SERP, must perform well in the social media marketing, and the PPC (pay per click) activities must be very well along with other digital marketing tasks. The Disavow tool is part of Google Search Console (formerly Webmaster Tools) that …

more ...

Things that make you love and hate static pages

Thankfully, there are a range of real, actionable steps that you can take today in order to optimise your site for the future of search engines. SEO can be quite complicated, but you can absolutely develop a keyword strategy and take care of the essentials on your own. Although SEO …

more ...

Lets look at our approach to onsite SEO

To start with a mental image and analogy, think of internal links like veins in your website analogous SEO circulatory system. Their role and function are equally as important to the health of your website as the veins are to your body. All Javascript and CSS files on your site …

more ...

What your mum didn't tell you about forums

Machines are writing stories and that is often something Google is not a fan of. As long as you’re playing by the rules, there’s no significant danger that you'll earn a penalty or damage your reputation in the process. Brands are more likely to be chosen over others …

more ...


Create content about onsite SEO

For users, when returning a 404 error you should make sure to display a human friendly “not found” page that helps users find what they were looking for. Some people say Bing stands for “Because It’s Not Google.” Once you’ve done a thorough analysis of your chances to …

more ...

Reasons that marketers love gateway sites

An important guideline for using Anchor texts for internal links is that the same link texts are always used for a URL. Google consistently changes its preferences as to what it ‘likes’ in a website – this is relevant because when someone searches for a particular product or service on the …

more ...

This story about link exchanges will haunt you forever

Search engines know exactly what people click on after they enter a query. They know what content searchers viewed then quickly returned to the search results to look for a better answer. Like all things when it comes to building an effective SEO strategy research is key! Don’t be …

more ...


Beginner's guide to backlinks

Learn the search engine results page (SERP). The numbers make one thing clear: organic search is a worthwhile investment. Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. SEO work can be stopped, but the impact of earlier work will …

more ...

Latest developments in duplication

Not every link is created equal. Every site has links that are less important or link to pages that don’t change (e.g., a site map or your About Me page). Use the NoFollow tag for those links. In addition to low priority links, Google suggests using the NoFollow …

more ...

Succeeding in SEO means paying attention to anchor text

Using flash is considered to be a cheaper option than others; however, Google will not rank your website high if you are a user of flash. The search engine views your site as more trustworthy. By correctly using header tags in the following order H1, H2, H3, H4 all the …

more ...

Succeeding in SEO means paying attention to link bait

Unlike other ranking factors, branded search is impossible to emulate (no, search bots DON’T work). Essentially, you rewrite it. The new key to off-page SEO? You need to create content that other people find valuable and want to share with their visitors. By providing contact information, or links to …

more ...



Reasons why you cannot fully understand link building

To optimize your search engine results it is important to make your URL easily identifiable. Include words that are relevant to the site as opposed to numbers and symbols. People will recognize those keywords in the URL, and are more likely to click on your link if they think it …

more ...



Emphasizing fast results by using blogs

Backlinks are the so called “incoming links” that are created when another website links to your website, and sends new users and relevant traffic your way. Link building happens when you manage to get more links to your website from other sites than your competition. In other words if the …

more ...

Find a simple guide to LSI and read up about it

Which relevant search terms are most popular? Many companies err by assuming a particular term is popular. They put all of their efforts into being number one for a term few people care about—an enormous waste of SEO resources. Target local trade by including place names in your search …

more ...

Search marketing implications related to duplication

Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches worldwide per second.i In other words: Every second that your website is not indexed on Google, you miss out on hundreds, if not thousands, of …

more ...

Try to target a hungry crowd by paying attention to link research

Every subdomain on your site should have a robots.txt file that links to a sitemap and describes any crawler restrictions. Dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy. Low-quality links can lead to a higher …

more ...

Be mindful of inbound links

Evergreen content is quality, useful content that is relevant to readers for a long period of time. There are many methods of ensuring your articles can be read easily. Some examples are: adding more paragraphs, headings, snappy sentences, and subheading. The best domain name lookup tools go beyond your immediate …

more ...