To get fast rankings, you need long tail search

As far as promotional tactics examples go, creating content on other sites is a good long-term SEO strategy. But it’s also very important to prioritize creating content on your own site. Search engines give higher rankings to sites that have a deep library of valuable, high-quality content. They also …

more ...



Establish your position regarding inbound links

SEO strategies and methods aim to improve that visibility. The fact remains that knowledge of one’s domain and the tools out there is vital to success. The featured snippets that SEOs have been striving to get are a prime example of how voice search has changed SEO. Optimizing for …

more ...

Pick a niche-targeted username

Adding your site to any web directory just to get a backlink will have a negative effect on your website’s ranking. Competitor analysis is nothing new, and companies have been researching their competitor’s links for years. However, by looking at the competitor’s backlinks and manually reviewing which …

more ...

Reasons why marketers love keyword research

Search engines like unique content and content that is updated on a regular basis. That’s one reason blogs tend to get indexed more quickly: they’re being frequently updated (which is also a good reason to build your business site on a blog platform). Make sure your visitors know …

more ...

To get fast rankings, you need metrics

In many cases, paid search is much faster for testing user flow or usability. Frankly there are lots of things which a good professional search engine optimisation exponent would tell you to do! Google Trends is an extremely intelligent tool as it groups misspelled terms together with correctly spelled ones …

more ...


Write a 1000+ words article about SEO

To help a webpage rank for a specific keyword, focus on “optimizing” for the keyword instead of “stuffing” in the keyword. Use the target term in all the right places. And, as Google’s quality guidelines explain, “Focus on creating useful, information-rich content that uses keywords appropriately and in context …

more ...

Adopt a customer centric view of link bait

An SEO without access or authority to change what’s on the company homepage is doubtlessly hampered. A Google research recently revealed that four out of five users trust search engines for local searches If you’re looking to carve out a niche in marketing, it’s paramount you establish …

more ...

Focus on performance, user experience, and link exchanges

SEO was in its infant age, an era where manual submissions and keywords stuffing techniques was the order of the day. Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across other areas of your site. Are your customers local, national, or …

more ...

Never underestimate the influence of offsite SEO

When you are implementing URL parameters, always check whether the ultimate copy changes significantly. You should particularly check on Meta description and titles. In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and …

more ...

Quality over quantity when it comes to SERPs

The more visible your content is on social media, the more chance that people will share it via blog posts, forums, social bookmarking sites, and other avenues, naturally increasing your link profile. Forcing someone with a screen reader to listen to your keyword heavy ALT text sounds annoying - they don't …

more ...

Quality over quantity when it comes to analysis

Overusing keywords or keyword stuffing is a big NO. Overusing keywords can result in high bounce rates, and put off potential customers from engaging with your content. If you repeat your keyword multiple times in a paragraph, it’s not going to be fun or engaging for the potential customer …

more ...

Takeaway tips for conversion rates

Inbound links refer to links on other websites which point to your website. A low-quality web page, designed by spammers for search engine, rather than human, consumption, will typically be crammed full of the same search phrase, repeated over and over again. It won’t contain the related words. Google …

more ...

The ultimate revelation of local search

A link should only be considered quality if it’s relevant to your website and the particular page that the link is pointing to. I find this extremely unfortunate because SEO is a very viable marketing outlet that can bring your business more qualified leads and customers. When it comes …

more ...

Define your goals

The world of SEO is complex and continually evolving making it difficult for most business owners who do not specialize in SEO to keep up with the changes in the industry. In addition to SEO, you should also look into the other methods of inbound marketing such as social media …

more ...

Think about stickiness from the start

Organic SEO still plays a key role in Google rankings for both local keywords and national terms. Not every spot on your website will give your keyword phrases the same exposure and SEO power. In a content’s structure the best places to put your keywords are headlines, subheadings, bolded …

more ...

All you wanted to know about quality but were afraid to ask

Sometimes you might find broken links to your website. This may be the case if the location of your page changes or if another webmaster misspelled your link. In both cases, these backlinks will return a 404 error. When people search for things that match up with what your website …

more ...

Bucket brigades based on sitemaps

While this is an excellent question, really, you should be asking yourself what to do to help your site get more qualified traffic. One of the primary triggers in their algorithm is domain authority, which Google calculates based on a myriad of factors; in fact, the RankBrain system that Google …

more ...

This story about splogs will haunt you forever

Google expects pages to load faster so that clients can get the value for their time and resources. If your pages load slowly, the bounce rate will be very high and conversion low. Put aside any fears or concerns you might have, and engage with all of your followers in …

more ...


Repurpose old forums

Google, and other search engines, continue to update their services for their userrs functionality. According to a study, the average click through rate (CTR) for a website with a number one ranking was just over 21% and the second position’s CTR was just over 10%. Google values relevancy to …

more ...


Boost site speed and utilise organic links

By getting your business in global, regional and local directories, you will be able to add a little extra boost to your SEO and improve your business’ trustworthiness in the eyes of your customers. If hackers break into your website with the goal of implementing negative SEO techniques, then it …

more ...




Make sure you know exactly what you're doing with indexed pages

You might get caught up in creating different versions of content for your locale sites. But remember, creating remarkable and unique content should be your highest priority, above any other off-page seo tips. Create interesting and valuable content that other people will want to link to, no matter where they …

more ...


One important aspect is bread crumbs

In short, it’s a special Google mechanism (robot, crawler) that moves over the Internet and collects information about your website. The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search …

more ...

Organic SEO is a lengthy process

Head terms are searched more frequently, have less words (3 or less in most cases) and are often much more generic and competitive as a result. Long-tail terms are longer phrases (commonly over 3 words) and more specific. While long-tail keywords are usually less popular, we can usually tell exactly …

more ...

Taboos about link research that you should know

There are many different ways of creating new content. In addition to text, web content also includes images, videos, graphics, and audio files. Play around with different content styles in a variety of formats -- blog posts, site pages, webinars, videos, etc. Make the most of the diversity of options out …

more ...

Too many cooks spoil the SEO soup!

Additionally, you can pay to have your website ranked above organic results in search result pages. Links increase the authority and trustworthiness of a page to search engines, which increases the overall authority of that website. Although not all errors are created equal, resolving them improves Google’s ability to …

more ...

Use an SEO Service for Link Building

Cultivating a trustworthy website takes time, just like any real-world relationship, so don't expect to see an immediate improvement in the traffic your site receives. That alone should be enough to make a professional SEO realize that product page descriptions should be unique, compelling and robust–especially for mid-tier eCommerce …

more ...


Be mindful of white hat SEO

For tools, take advantage of all free tools provided by Google, such as: Sometimes web optimisation agencies may seem contradictory and confusing, but once you have built up a sense of trust with them, you can be assured that they are doing the best that they can for your business …

more ...

Discover the connection between user experience ROI

They simply didn’t expect it would become significant. Google continues to use natural, quality inbound links as a main ranking factor. therefore, Google has a vested interest to provide its customers with the best, most relevant, and most up-to-date content. Businesses should also consider including synonyms in their content …

more ...

Search engine health checks should look at site submissions

Social tools allow people to talk directly with each other. If you’re not on the first page of rankings, it’s even less likely that you’ll get the traffic that you’re looking for. If your business has expendable revenue, achieving that #1 spot on a search engine …

more ...


Everything you need to know about keyword stuffing

Find the best blogs in your industry and ask them if you can write a post for them. Sometimes, the search engines cannot understand the page content. Chances are, your research begins online, whether you’re looking for answers or products. Indifferent.

The web is the new Yellow Pages

When …

more ...

Make bounce rates the main focus of your marketing tactics

Over the last several years, Google has made huge strides in driving better UX (user experience). As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords in. If you produce great content, but no one’s there …

more ...

To get fast rankings, you need googlebot crawlers

Growth hackers extend beyond marketing into product development, because user retention is a key goal. You have to schedule daily time into your routine for the SEO attempt. Google found that over 50% of all searches are emanating from mobile phones. This means that you cannot ignore making your site …

more ...


Unlocking the mystery of SEO campaigns

The better approach is to form a hypothesis about what you’d like to know and then let the data tell you the answer in the most objective light. Google prioritizes meta information and headers first, then body copy, and finally sidebars and footers An SEO who doesn’t know …

more ...


Make a good use of reporting

This sort of content stays fresh as new people come looking for information. By now, you should be convinced that you want to be on the top of the SERPs. It never hurts to be #1 in the natural search results The majority of web traffic is driven by the …

more ...

Repurpose old indexed pages

Search engines exist to present their users with quality content – if they didn’t, then they nobody would use them. So they ‘reach out’ to the internet and using complex lines of code (generally referred to as ‘spiders’) that literally crawl the web and latch on to web pages that …

more ...


A few words on web 2.0

When it comes to long-term SEO strategies, there are so many tactics to consider. SEO-friendly content doesn’t have to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content. The real goal of SEO is to create authority; and the faster you accomplish …

more ...