Analyse your existing cloaking

Keywords are less often used nowadays as the first signal to indicate what your post is about, but they are still helpful to offer an overview of the topic you’re focusing on. While it’s easy to find “experts” you may want to reach out to, it’s important …

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Learning about plugins is not difficult if you have a good teacher

Competitor analysis is nothing new, and companies have been researching their competitor’s links for years. However, by looking at the competitor’s backlinks and manually reviewing which links are worth having, you can then perform a link outreach and try to get a link from the same referring site …

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Use organic outreach along with blogs to make a difference

Make sure that you label all of your images with descriptive alt attributes. As time goes on, technology will make it easier and easier to interpret the meaning behind a search query. This will lead to SEOs being able to generate content and offer advice that caters to a much …

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Difficult things about metrics

Once your web pages / website has been optimised by your search engine optimisation professional and you've applied all the legitimate methods to bring your page ranking to it's optimum, then one other method to increase exposure is website marketing. Many people fixate on "on-page SEO" in their marketing efforts. They …

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Lets look at our approach to canonical URLs

Google has been trying to understand social. Content that circles endlessly around a single topic undoes the hard work that went into getting the viewer to your website in the first place. More traffic can increase brand awareness and increase sales for e-commerce sites.Over 70% of web users ignore …

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Why your digital marketing strategy should centre around scraping

Unfortunately, there is only so much Search Engine Optimization you can do on your own website. After you’ve come up with compelling copy, studied keywords, looked around to see what competitors are doing and gone through all the other steps, one of the only remaining ways to boost your …

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I bet you didn't know this about local search

Why a company needs to invest their time, resources, and money into the work that you’re saying. Search engines do not look favorably upon websites that contain a lot of broken links and thus give them a bad ranking. Searchers make mental notes of the rankings for the terms …

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Which SEO tactics pay the greatest dividends?

Will your SEO consultant be changing the strategies every time that search engines introduce new components to search algorithms? Thus, the door for spam SEO was wide open and high rankings were able to be achieved with relatively simple methods. This data is invaluable to Google’s understanding of what …

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Focus on performance, user experience, and html

The truth is that you can get bad links every day. Your competitors don’t want your website to rank well. They can plan a negative SEO attack, sending a lot of spammy links to your website. You get the idea. Starting with relevancy between meta tags, content and going …

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Combine responsive design and white hat SEO for Supercharged SEO

You’re playing in the attention game. Believe it or not, your readers have a very limited attention span. A significant factor affecting loading times in general is a website’s complexity: the more comparison tables, product images, page-design features your site has, the more scripts, stylesheets, image and HTML …

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Establish your position regarding bounce rates

Google just needs evidence that what is on a particular website is relevant to it’s viewers. Traditional marketing / advertising is outbound, meaning you have to disrupt people’s attention in order to communicate your message (i.e. When you spend your time with one eye fixed on the results …

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Go great or go home

Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc. SEO is a set of practices and techniques to optimize a website to get it to the top of the search result listing for specific keywords or …

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Repurpose old text links

After crawling the content, the Spider stores a particular page in a database. The header text, or H1 text, is usually the title of an article or some larger bold text at the top of your page. Google and the smaller search engines can see this and they put extra …

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The infamy behind citations

Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry. There’s little worse than being notified your website has spam or seeing an alert …

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Avoid link directories that link to all types of websites

Use social media networks to promote other people’s content as well as your own. People generally know if you’ve taken action on social sites to help them, and if they see that you’ve helped them, the chances of them helping you out in return are much higher …

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Can a techie truly understand bread crumbs

In this case, having 5 pages about that lollipop is actually weaker than having just one with a decent amount of content. Though search engine rankings keep on changing from time to time (it’s normal), make sure that you have built your site in the right way and regularly …

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Link internally whenever possible

The sinking of others only works until the website’s administrator and/or SEO discovers what’s happening. So what you can do is take all the information that you already have and present it in a manner that is more easily understood and more purposeful. Regardless of the type …

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More importance is given to forums

Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). A clear, direct URL is the best route to …

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Check the content of the target page

The type of traffic we want to build is the type that will compound and will never go away. We want to create traffic today that will still give us a little trickle in five years. Combining hundreds (or thousands) of little trickles, our site that converts, and a great …

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Establish your position regarding SEO

The premise of Google is to organize information, which means there are people who seek information, people who offer information, and Google wants to be the service that indexes and delivers that information. Right now, using structured data and rich snippets will allow information from your site to appear right …

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Write a 1000+ words article about domain authority

A URL is more important than you may think it is. Your website’s URL structure is like a math formula — when followed properly it will give you the right answer. During information retrieval, searchers often change focus to different aspects of their tasks. Do not fear bots — they are …

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A focus on metrics to benefit search engine placement

For many content marketers, organic traffic earned through SEO is like a holiday bonus: It’s cool if it happens, but no one is planning their monthly budget around it. Just think about this for a moment. The type of content you use on a page also matters for indexing …

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Build idea and search-intent based Content

Link reclamation involves the discovery and replacement of broken links on your website, as well as other websites which point towards your online presence. With your website already cleaned up and shining with outstanding quality content and internal SEO methods (keywords, meta tags, etc), you should have a strategy to …

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Creating relevant, useful, valuable content

Each listing on the SERP has three core components, which include the page title, page description, and page URL. There are other methods of driving traffic to your website, including via social media, online advertising, referrals from other websites, and more. However, search engine traffic remains one of the most …

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Measure and Improve by paying attention to html

Search engines are unique – as the words used on a webpage can be matched with whatever a user types into their search. Whether you’re trying to get more clients for your law firm or customers to your ecommerce store selling candy, the cornerstones of good SEO remain true. Another …

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Wait. Is offsite SEO really that simple?

The larger or higher-resolution an image, the more data is needed to load the image file. Each new image will slow load times further, so ensure your image files are kept as small as possible and the dimensions of your images are only as large as your site requires them …

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Google ranking factors can be affected by user generated content

Google prioritizes meta information and headers first, then body copy, and finally sidebars and footers Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO. This is supported by the fact that Google has learned from its past mistakes and is trying to …

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How do you feel about SEM now?

Only the descriptive link text is shown on the internet page. Content marketing is now part of a successful SEO strategy. Google has refined what it considers good content in recent years. It it now almost impossible to get away with any gimmicky content-based tactics, such as high quantity content …

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Learning about walled garden sites

For example, did an email drip campaign bring in more leads than the social media campaign last month? f you are familiar with Google’s algorithm, you are aware that it is predicated based off of backlinks. This is simply a hyperlink on an external website that links back to …

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Make web portals your centre of attention

Search engines make a wide variety of data available that can provide detailed insight into the intent and motivation of potential customers. Over the past few years the way we use search engines have changed. We no longer just type words into search engines, we can speak to our phones …

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The back story of reporting

All changes and additions should be deliberate and meaningful. Every site has a sphere of relevance. Basically, the content needs to flow naturally and contain useful content that is in line with the overall point of the page. You will notice a lift in both conversions and brand authority.

Write …

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Understand about trust rank

Social Media is a good indicator of how popular a website is, especially if it’s a blog. Fans of a website will likely follow their social media profiles such as Facebook, Twitter, Instagram and Pinterest. There’s dozens of factors that go into links, but generally speaking, if your …

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What's the story about analysis

Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend toward smaller and more easily digestible pieces of content. Every search engine has a program known as a “bot” or “crawler”. These programs follow links …

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Google might discount irrelevant links

The bottom line to getting your content features in the Google Answer Boxes is ensuring it is always useful and more engaging to users. SEO marketing can be a very powerful tool for generating massive passive traffic. But if you use it incorrectly, you’ll end up doing more harm …

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Hidden facts about googlebot crawlers

You will plant three seeds today, are you ready? The true goal of SEO should be to engage customers and deliver conversions, and that cannot be accomplished with the artificial tactics used in traditional SEO campaigns. SEO is the group of practices for optimizing and increasing presence in search engines …

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Answer that ‘one’ question

When pursuing a link, which is more important, relevance or authority? Once you’ve started your local SEO effort, the next stage is more aligned with the rest of SEO – creating content for your audience. In this case, we’re looking to create content of interest to a local reader …

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Measure and Improve by paying attention to doorway sites

Organic results are listings of web pages that appear as a result of the search engine’s algorithm and the content itself. Google penalizes web sites that have “thin” content, low-quality pages that are merely designed to build traffic by having keywords, duplicate content, lots of images or links, and …

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Thinking about nofollow links makes everything OK

Don't make the mistake like many webmasters do in targeting one main keyword for the entire website. The smart approach to SEO and positioning is to target a list of low competition, moderate demand keywords and rank well for them. This would potentially drive more targeted traffic, than to blindly …

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Useful tips from experts in offsite SEO

It’s great that people write about you and link back to your website, but just as long as they create links naturally. Stuffing the anchor text with commercial keywords is far from natural and will surely get you in trouble. Using brand keywords or navigational phrases is a good …

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Define your goals with regards to reporting

If you have started up your own online business, you would have already heard about long tail keywords. This entirely means that you are using words that other firms are not ranking. Focus on your customers, and take the right logistical steps to make sure that search engines can find …

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Be clear, truthful and accurate when it comes to web crawlers

So, their algorithms no longer just use keywords, you know, keyword count in content. It has become a trend by SEOs to remove older content, especially older content on a news sites, where sites remove content rather than simply archiving it. Onsite SEO refers to a set of web page …

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Everything you need to know about blogs

Gaining backlinks is tough, as it involves convincing a website to share your website with their audience. It’s a hustle to pitch your proposition to these websites, which usually is a guest post, sponsored link or asking if they would link to a resource on your site. There’s …

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Make blogs the main focus of your marketing tactics

In short, content flagged as “thin” is not inherently bad; however, it is almost always less valuable to visitors as unique, carefully written content. Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in …

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