You sold me out to SEO

You can republish articles on your blog to prevent it from being buried deep in your archives. Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty You should refrain from writing articles that are too sensitive …

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Analyse your existing long tail search

It consists of all the information on all the web pages or websites that the search engine was able to browse. SEO is a marketing discipline that can help you launch your new endeavor off the ground and curate an online visibility on the SERPs. It enables you to garner …

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Reporting on the past

Google has made it apparent that site speed matter in search rankings, and today, with a bigger emphasis on the user experience than ever before, site speed will continue to be a critical ranking factor. Here’s the thing; the most practical methods of searching for something in the past …

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The latest trends in canonical URLs

The search engines analyze the reading level of the web page. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able …

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Combine responsive design and web portals for Supercharged SEO

Frankly there are lots of things which a good professional search engine optimisation exponent would tell you to do! Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make sure that you have identified these sales funnels …

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Redirect checks

If you’re looking for some great ideas, you can visit Quora (link is external) , which features frequently asked questions; find questions relating to your field and answer them in your content. You can also visit Buzzsumo (link is external) to check out other writers’ work and then create something …

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Top trends in webmaster tools to watch

There is an argument that you should add canonical tags to the content, but telling Google that one URL is canonical only to link to a number of other versions is not a solution, but prolonging and complicating the issue further. When you link to reputable 3rd parties in your …

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This year will be the year of LSI

The tech giant has such a big share of the market that 'Googling' has become a verb. If you are employing an SEO agency, then the chances are you aren't happy with how your eCommerce business is performing. The best thing is that even search engines also considered social media …

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It’s a win-win strategy with an emphasis on splogs

An unexpected example of outbound communique for helping search is email. The point is, don’t limit your thinking to only “ranking” for your main keywords. A 301 redirect, or also known as a permanent redirect, should be put in place to permanently redirect a page. The word ‘permanent’ is …

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Create content about bread crumbs

Internal linking is one of the few methods we can use to tell Google (and visitors) that a particular page of content is important. So how should you go about linking internally to other pages of your website?2 Start as you mean to go on: titles are the best …

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The steps needed for putting plugins into action

For Search Engines, backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page’s popularity. Keep your existing hosting provider as your domain name registrar but ask it to update its domain name server (DNS) records …

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Search marketing implications related to rankings

Search engines pay attention to how long a user stays on your website and the pages they view. It can take time, but fixing problems at the root level will allow your online reputation to repair much faster. Follow links are links that Google bots and humans can follow. The …

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One important aspect is authority sites

Without utilising local SEO, a business can render itself useless as it is invisible to new prospective clients. Review your blog content to make sure articles are more than 300 words and are highly valuable to your visitors Once you start working on the SEO channels you need to commit …

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Go long-tail and forget indexed pages

Figuring out which keywords you should focus on to get the most traffic to your site can be rather daunting. For many people, it’s hard to assess their chances to rank in the search engines. Search engine optimisation is always evolving. If you have several reasons to explain why …

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How to survive your first encounter with dynamic pages

Include the right keywords and link to the target page to create an anchor text that’s relevant. This will positively affects backlinks, necessary for building internal links. Now, these updates happen a bit less frequently with Penguin not updating in almost a year and a half, at the time …

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Things you most likely didn't know about anchor text

ou should always do your research before embarking on any kind of campaign. Check out what your competitors are ranking for and what key search terms they use. Keyword research sounds simple but it actually drives the entirety of your campaign. If you truly want to stay ahead of your …

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You may be asked about web 2.0 in your marketing interview

Thus, the highest-ranked websites sare considered far more authoritative than lower-ranked ones. If you look through almost every single industry there is, there is always one constant tip to take on board for you to be able to achieve your aims; keep things simple. Many people take the ‘run before …

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Layout, formatting and hits combine to make great SEO

If you don’t deliver value and are simply creating blog posts and webpages to use your keywords, Google can make that out. Does that change how they see the product or whether they need to buy something else? When you incorporate real SEO into your website, you’ve made …

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Update your page impressions on a regular basis

After Google’s Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the best available domain name first & consider keyword matching/partial inclusion as a bonus but entirely unnecessary aspect of your final choice. Very much a …

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What's the story about metrics

To have a sound SEO system you must have a good SEO strategy in place. As a result, websites should be penalized using Google Penguin, e.g., through downgrading in the ranking. By continuing to add content and informative writing to your website, you’ll be able to tell search …

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The reason everyone loves onsite SEO

Each webpage needs to have a unique title and you should try to include your primary phrase in every title of each page. Answer frequently asked questions of your readers, customers, and clients. There are many factors that influence search engine rank (how a page positions in Google’s search …

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Don’t forget about trust rank

Research can also be automated in many ways. In many cases, paid search is much faster for testing user flow or usability. It doesn’t necessarily have to be paragraphs of content you’ve paid copywriters to write or invested internal man hours to create – it could simply be a …

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Thinking about user generated content makes everything OK

When done properly, your keyword research can also help you to come up with ideas for your content marketing strategy. Every website has a robots.txt; this gives robots/crawlers/spiders a bunch of rules to follow, such as where they can/can’t crawl, and the pages they can …

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