Determining Relevance: Trust your gut when it comes to long tail search

Many details are involved in good SEO, from the words on each page, the words used in Page Titles, H tags, internal links, alt tags, image file names, on-site content and on-site content types, consistent name, address and phone number information (NAP), social signals, local signals, citations from other sites …

more ...



Find the Right Keyword to Content Ratio

If you’ve set yourself up with Google Search Console or Bing Webmaster Tools, you can now get some free keyword ideas. Asides from sending direct traffic, backlinks will help you achieve better rankings in search engines. However, if you will build bad backlinks, you will end up being penalized …

more ...

To get fast rankings, you need stickiness

If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you’ve been guilty of using these old practices, then you might consider using Google’s Link …

more ...

No amount of shouting will make you popular!

Optimizing websites for mobile browsers is critical if you want to rank well in search engine results pages. Online marketers also commonly use the homepage’s descriptive content in directory submissions and other business listings on external websites. Optimizing your website will invariably lead to more organic traffic later on …

more ...

Site Architecture for Newbies

There are lots of different types of keywords. Target niche keywords with low competition. This involves at least a little bit of figuring out what makes your business unique. Spend more time on it than you would a typical piece of content. You can make sure you have chosen the …

more ...

Write the right guest posts for the right sites

For example, optimizing for speed, technical audits and mobile formatting. These can be a great way to structure content within the content itself, rather than relying completely on the webpage’s presentation. Your role when writing content is to give them the information they’re looking for and to make …

more ...

Lessons I've learned from scraping

A large part of the search engine optimization process starts with focus: what is your website about? You have to focus on what we sometimes call ‘top tasks’. Meta descriptions are technically HTML attributes that offer concise explanations of what a webpage is about. They can be used on search …

more ...

Why your digital marketing strategy should centre around scraping

Unfortunately, there is only so much Search Engine Optimization you can do on your own website. After you’ve come up with compelling copy, studied keywords, looked around to see what competitors are doing and gone through all the other steps, one of the only remaining ways to boost your …

more ...

Write a 1000+ words article about domain authority

A URL is more important than you may think it is. Your website’s URL structure is like a math formula — when followed properly it will give you the right answer. During information retrieval, searchers often change focus to different aspects of their tasks. Do not fear bots — they are …

more ...

Creating relevant, useful, valuable content

Each listing on the SERP has three core components, which include the page title, page description, and page URL. There are other methods of driving traffic to your website, including via social media, online advertising, referrals from other websites, and more. However, search engine traffic remains one of the most …

more ...

Wait. Is offsite SEO really that simple?

The larger or higher-resolution an image, the more data is needed to load the image file. Each new image will slow load times further, so ensure your image files are kept as small as possible and the dimensions of your images are only as large as your site requires them …

more ...

Understand about trust rank

Social Media is a good indicator of how popular a website is, especially if it’s a blog. Fans of a website will likely follow their social media profiles such as Facebook, Twitter, Instagram and Pinterest. There’s dozens of factors that go into links, but generally speaking, if your …

more ...

Thinking about nofollow links makes everything OK

Don't make the mistake like many webmasters do in targeting one main keyword for the entire website. The smart approach to SEO and positioning is to target a list of low competition, moderate demand keywords and rank well for them. This would potentially drive more targeted traffic, than to blindly …

more ...


Make blogs the main focus of your marketing tactics

In short, content flagged as “thin” is not inherently bad; however, it is almost always less valuable to visitors as unique, carefully written content. Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in …

more ...

Pick a niche-targeted username

Adding your site to any web directory just to get a backlink will have a negative effect on your website’s ranking. Competitor analysis is nothing new, and companies have been researching their competitor’s links for years. However, by looking at the competitor’s backlinks and manually reviewing which …

more ...

To get fast rankings, you need metrics

In many cases, paid search is much faster for testing user flow or usability. Frankly there are lots of things which a good professional search engine optimisation exponent would tell you to do! Google Trends is an extremely intelligent tool as it groups misspelled terms together with correctly spelled ones …

more ...

Define your goals

The world of SEO is complex and continually evolving making it difficult for most business owners who do not specialize in SEO to keep up with the changes in the industry. In addition to SEO, you should also look into the other methods of inbound marketing such as social media …

more ...

Boost site speed and utilise organic links

By getting your business in global, regional and local directories, you will be able to add a little extra boost to your SEO and improve your business’ trustworthiness in the eyes of your customers. If hackers break into your website with the goal of implementing negative SEO techniques, then it …

more ...



One important aspect is bread crumbs

In short, it’s a special Google mechanism (robot, crawler) that moves over the Internet and collects information about your website. The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search …

more ...

Too many cooks spoil the SEO soup!

Additionally, you can pay to have your website ranked above organic results in search result pages. Links increase the authority and trustworthiness of a page to search engines, which increases the overall authority of that website. Although not all errors are created equal, resolving them improves Google’s ability to …

more ...

Use an SEO Service for Link Building

Cultivating a trustworthy website takes time, just like any real-world relationship, so don't expect to see an immediate improvement in the traffic your site receives. That alone should be enough to make a professional SEO realize that product page descriptions should be unique, compelling and robust–especially for mid-tier eCommerce …

more ...

Make bounce rates the main focus of your marketing tactics

Over the last several years, Google has made huge strides in driving better UX (user experience). As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords in. If you produce great content, but no one’s there …

more ...

To get fast rankings, you need googlebot crawlers

Growth hackers extend beyond marketing into product development, because user retention is a key goal. You have to schedule daily time into your routine for the SEO attempt. Google found that over 50% of all searches are emanating from mobile phones. This means that you cannot ignore making your site …

more ...


Repurpose old indexed pages

Search engines exist to present their users with quality content – if they didn’t, then they nobody would use them. So they ‘reach out’ to the internet and using complex lines of code (generally referred to as ‘spiders’) that literally crawl the web and latch on to web pages that …

more ...

Determining Relevance: Trust your gut when it comes to duplication

Looking at statistics behind applicable keywords will reveal traffic rates and competition levels, helping you better understand the terms and topics that most interest your prospects. Use plagiarism checkers to avoid unintentional duplication. Remember, “research” doesn’t mean stealing. Each webpage should have a single focus keyword and be included …

more ...

Make content your centre of attention

The freelance world might disagree with me but frankly I do not think there is not an SEO in the world who can lay claim to having the expertise and experience to deliver, hands-on, every single facet of what makes up contemporary SEO. Make sure the site makes good use …

more ...

More focus is put on RSS feeds

For people who track their site’s ranking on Google Analytics on a daily basis, it is not surprising to see the ranking move between positions one and six. Many will ask; why is my ranking fluctuating this much? What should I do? You do not have to do anything …

more ...

How to diagnose SEM related issues

Test your website URL in Google’s Mobile Friendly test for this. Providing alt text is also important for accessibility because assistive technologies like screen readers rely on this text as an alternative to displaying images. Why are links so important? Firstly, links are the connecting paths of the internet …

more ...

Reasons that marketers love user generated content

Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and that’s why they have introduced and pushing for the implementation of accelerated mobile pages. The two biggest algorithm changes that Google released to …

more ...

How to really understand metrics

By adding modifiers like “best”, “guide” or including the current year, you can increase the rankings of your page. As Google has become quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for offenders (lower rankings or banning of websites, etc.). Some companies desperate for …

more ...

Maybe LSI will be a thing of the past

Perhaps the most commonly known aspect of SEO, the feature which attracts business to seek out the services of an SEO Agency, is the service's ability to increase a website's positioning in SERPs (Search Engine Results Pages). Copy written for search engines does this through the search engine's correlation of …

more ...

It’s time to revolutionize our approach to backlinks

Google checks technical features of your site like site load speed, navigation, design, keyword density, complexity, etc. Also, they will measure user experience through Click-through Rate (CTR), bounce rate or time spent on the site. Google needs to know what your content is about in order to place it in …

more ...


Lets look at our approach to javascript

It’s necessary to understand what marketing activities relate to SEO. Oftentimes, low-quality scraper sites can steal content from eCommerce websites in order to generate traffic and drive sales through ads. A suitable namesake of the colour, evergreen content embodies freshness and sustainability of articles posted on websites. It mainly …

more ...


Beginner's guide to backlinks

Learn the search engine results page (SERP). The numbers make one thing clear: organic search is a worthwhile investment. Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. SEO work can be stopped, but the impact of earlier work will …

more ...

Succeeding in SEO means paying attention to link bait

Unlike other ranking factors, branded search is impossible to emulate (no, search bots DON’T work). Essentially, you rewrite it. The new key to off-page SEO? You need to create content that other people find valuable and want to share with their visitors. By providing contact information, or links to …

more ...

Small but important things to observe about doorway sites

There are a number of methodologies ranging from complex formulas including many different heuristics to more simplified models designed just to give you a sense of the opportunity. In this context, instrumentation means the integrity and veracity of the analytics setup. Googlebot uses sitemaps and databases of links discovered during …

more ...

Remember that white hat SEO make the web go round

For instance, if you want to increase your blog subscriber base, evergreen content can help you with that. Make sure your website is optimised for mobile. When someone is searching for something on a mobile device, Google will now promote websites which are mobile friendly ahead of ones that aren …

more ...

Take a customer focused approach to canonical URLs

In the past, standard SEO advice was to get as many links as possible to your site, regardless of the source, and use the same anchor text each time. These days, doing that will get you knocked out of Google in no time. When it comes to SEO, there are …

more ...



You sold me out to SEO

You can republish articles on your blog to prevent it from being buried deep in your archives. Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty You should refrain from writing articles that are too sensitive …

more ...

Analyse your existing long tail search

It consists of all the information on all the web pages or websites that the search engine was able to browse. SEO is a marketing discipline that can help you launch your new endeavor off the ground and curate an online visibility on the SERPs. It enables you to garner …

more ...