Fun with blogs for now

Once you have exceptional content, you need to find ways to get that content out there and seen. That’s where social media comes in. Social media sites like Facebook, Twitter, Instagram, Google+ and LinkedIn continually prove to play a major role in doing business online. And with social signals …

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Optimise your site, paying special attention to inbound links

Ideally, you should undertake keyword research well before you choose a domain name, structure your site, and build your content. Search volume refers to how many times a particular phrase is searched for. It’s a handy way to gauge how much traffic you’ll receive from a specific query …

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Remember that CTR make the web go round

The best thing is that even search engines also considered social media signals in their rankings. Only the descriptive link text is shown on the internet page. Brokers deal in currency and stock while SEOs deal in information and data. SEO moves fast. It’s an ever-changing discipline where what …

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Which SEO tactics pay the greatest dividends?

Approach news portal reporters /bloggers with USP of your business, and try to get them to write them an article /blog about you. Increasing your search visibility is a good thing, clearly, but it takes a lot of time and effort to accomplish those rising rankings, and there’s no …

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Hidden facts about long tail search

Whether you are a local business or have multiple bricks and mortar stores, you are likely to get most of your custom from your local area. This being the case, having good search visibility for your target locale is essential. Make sure to compile a list of at least 10 …

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Assessing Historical Progress

Search engines also assess, in great detail, the technical aspects of your website. For example, how quickly the site loads plays a major role in your website ranking. Search engines also take into account how accessible your server is. Because, ultimately, Google and other search engines want to provide the …

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Clarification about rankings

With top-notch content, visitors get more meaning because their issues are resolved and value for money and time is guaranteed. On page SEO refers to those elements on a site that make your page more likely to be served up when people are looking for products or services like yours …

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I urge you to think about landing pages

Research topics for an infographic that people are looking for but hasn’t been created yet. You want your infographic to be unique enough to prompt people to want to share it. To add a map to your website, you need to include code from Google Developers. Along with the …

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Understand about social media

As we all know, Google change their algorithm 500+ times a year, and these are the small tweaks to make user experience and results better, and these are largely unconfirmed. Then come the larger, more drastic algorithmic changes that sometimes cause a stir in the SEO industry, mainly due client …

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The hidden agenda behind web 2.0

When you read about similar or overlapping areas every single day, you start to spot patterns. Knowing whom you are writing for is one of the best and most important copywriting tips anyone can give you. Page meta descriptions appear in search results, which means they should always match the …

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Expand your page impressions as necessary

Deleting Facebook comments or manipulating your reviews will only make life worse. Reviews can benefit businesses of all types, but they also have very specific and special benefits for local businesses. Evolving user habits make responsive design essential from both an SEO and user experience perspective. Spend more time on …

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Include these 1–2 keywords in specific parts of your post

People make use of search engines for a wide variety of purposes, with some of the most popular being to research, locate, and buy products. You can hire good writers, but that is often an expensive proposition. You may be under the impression that it will take an extensive amount …

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What everyone ought to know about stickiness

To be able to write comfortably for different industries can take a lot of time and research. Organic SEO is a lengthy process. Not because it’s complicated to implement (though it can be), but because tracking what works versus what doesn’t requires a least a few months’ worth …

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Facts about javascript that will make you think twice

You shouldn’t wait passively for people to finally decide to link to you. People who embark on black hat SEO tactics have to operate in the darkness (to some extent). In simple words, International SEO is the effort of localisation of your content and website in order to attract …

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Things you most likely didn't know about bread crumbs

If you know how, at least. Use it before it ceases to be an enabler of competitive advantage. Descriptions are a tagged part of your website code which describe the content on the page. Having one at all will help your rankings and having one which contains good keywords will …

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Hidden facts about URLs

When writing a bullet list of 5 or more points, put the most important points at the top and the bottom of the list. The information in the middle is rarely noticed. Now, with SEOs focusing on more in depth content, having a piece of content stand out organically is …

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People still ask me about hits and its importance today

This sounds condescendingly obvious, but Google really dislikes what it calls ‘thin content’. Essentially, these are pages that offer little in way of value to your audience – and will usually come in the form of extremely short webpages comprising only a few sentences. Include A Map To Your Business Location …

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Questions to ask about LSI

According to Google, featured snippets especially helpful for those on mobile or searching by voice. When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site. So we should not be satisfied with merely getting inbound links, it …

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How to survive your first encounter with analytics

If it doesn’t add anything to your business, ignorant of SEO, it might be worth asking yourself whether it is actually worth taking the time to write in the first place. The direction that you take to improve the visibility of your site on the web should be decided …

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Useful tips from experts in site submissions

Both external and internal backlinks can play an important role in any SEO strategy. Therefore, inclining towards any one of them or over-doing them is not a wise thing to do. On the web, sole traders can in theory compete with the corporate big boys, so being able to be …

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More importance is given to analytics

Let’s not forget the speed of your site, not just because we all browse the web a lot more on our mobile devices, over not-so-broadband networks, but also because a fast site makes Google and in most cases your conversion rate happier. If your business is not making the …

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