Implement responsive design

However, if session IDs are appended to URLs, it’s easy to fix this by canonicalizing the session ID URLs to the page’s core URL. Basically, there are three main types of keywords: generic, broad match and long tail. Each of them attract a bit different types and amount …

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Think about link exchanges from the start

Google defines duplicate content as large blocks of text used across multiple pages, or even other websites, that are exactly the same or very similar. Simply put, you don’t want to use large blocks of the same text on more than one page of your website. The three types …

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Why is Blog Commenting important?

Not particularly pioneering, but 10 years ago, it was a tried and tested tactic. To contextualise, marketers should be aware of using keywords just for the sake of it. If you’re producing a valuable piece of content – which you all really should – then by virtue the keywords associated with …

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Make SEO a priority

Aside from the search engine optimisation benefits, great content is only successful when it engages the reader; when it empowers, advises, educates and actually excites the viewer. For this reason, it’s unwise to try and trick search engines with black-hat SEO tactics. Google is making a real push to …

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The death of rankings

Google places importance on the amount your content is shared socially, they see this as a sign that you site has quality content. By sharing it on their social media people are effectively endorsing your content. Don’t let your evergreen content get buried on your website—make it easy …

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Think like a human not a robot when it comes to content

Every copy that exists will be penalized and Panda will chew you up like bamboo stalks. Black Hat is the tactic of using repetitive, unrelated (and sometimes, hidden) keywords on a website that focus on attracting search engines to list their content (sometimes that are not even related to the …

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Place Your Site’s Content Above The Fold

Density is calculated as the number of words in the keyphrase multiplied by the frequency with which they occur together, and divided by the total number of words (including the keyword). To be a part of the party, make sure your business website uses structured data markup. To improve content …

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Use organic outreach along with content to make a difference

SEO should be considered one of the tools in your digital marketing strategy because its still alive and well and has the power to substantially increase business growth. Different variations of this method abound. Organic results can be lifted up with the combination of conversion and SEO plans. Does your …

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Use organic outreach along with blogs to make a difference

Make sure that you label all of your images with descriptive alt attributes. As time goes on, technology will make it easier and easier to interpret the meaning behind a search query. This will lead to SEOs being able to generate content and offer advice that caters to a much …

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Which SEO tactics pay the greatest dividends?

Will your SEO consultant be changing the strategies every time that search engines introduce new components to search algorithms? Thus, the door for spam SEO was wide open and high rankings were able to be achieved with relatively simple methods. This data is invaluable to Google’s understanding of what …

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Establish your position regarding SEO

The premise of Google is to organize information, which means there are people who seek information, people who offer information, and Google wants to be the service that indexes and delivers that information. Right now, using structured data and rich snippets will allow information from your site to appear right …

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Make web portals your centre of attention

Search engines make a wide variety of data available that can provide detailed insight into the intent and motivation of potential customers. Over the past few years the way we use search engines have changed. We no longer just type words into search engines, we can speak to our phones …

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What's the story about analysis

Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend toward smaller and more easily digestible pieces of content. Every search engine has a program known as a “bot” or “crawler”. These programs follow links …

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Answer that ‘one’ question

When pursuing a link, which is more important, relevance or authority? Once you’ve started your local SEO effort, the next stage is more aligned with the rest of SEO – creating content for your audience. In this case, we’re looking to create content of interest to a local reader …

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Useful tips from experts in offsite SEO

It’s great that people write about you and link back to your website, but just as long as they create links naturally. Stuffing the anchor text with commercial keywords is far from natural and will surely get you in trouble. Using brand keywords or navigational phrases is a good …

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Be clear, truthful and accurate when it comes to web crawlers

So, their algorithms no longer just use keywords, you know, keyword count in content. It has become a trend by SEOs to remove older content, especially older content on a news sites, where sites remove content rather than simply archiving it. Onsite SEO refers to a set of web page …

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Everything you need to know about blogs

Gaining backlinks is tough, as it involves convincing a website to share your website with their audience. It’s a hustle to pitch your proposition to these websites, which usually is a guest post, sponsored link or asking if they would link to a resource on your site. There’s …

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Establish your position regarding inbound links

SEO strategies and methods aim to improve that visibility. The fact remains that knowledge of one’s domain and the tools out there is vital to success. The featured snippets that SEOs have been striving to get are a prime example of how voice search has changed SEO. Optimizing for …

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Adopt a customer centric view of link bait

An SEO without access or authority to change what’s on the company homepage is doubtlessly hampered. A Google research recently revealed that four out of five users trust search engines for local searches If you’re looking to carve out a niche in marketing, it’s paramount you establish …

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Focus on performance, user experience, and link exchanges

SEO was in its infant age, an era where manual submissions and keywords stuffing techniques was the order of the day. Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across other areas of your site. Are your customers local, national, or …

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Takeaway tips for conversion rates

Inbound links refer to links on other websites which point to your website. A low-quality web page, designed by spammers for search engine, rather than human, consumption, will typically be crammed full of the same search phrase, repeated over and over again. It won’t contain the related words. Google …

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All you wanted to know about quality but were afraid to ask

Sometimes you might find broken links to your website. This may be the case if the location of your page changes or if another webmaster misspelled your link. In both cases, these backlinks will return a 404 error. When people search for things that match up with what your website …

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Taboos about link research that you should know

There are many different ways of creating new content. In addition to text, web content also includes images, videos, graphics, and audio files. Play around with different content styles in a variety of formats -- blog posts, site pages, webinars, videos, etc. Make the most of the diversity of options out …

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Be mindful of white hat SEO

For tools, take advantage of all free tools provided by Google, such as: Sometimes web optimisation agencies may seem contradictory and confusing, but once you have built up a sense of trust with them, you can be assured that they are doing the best that they can for your business …

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Everything you need to know about keyword stuffing

Find the best blogs in your industry and ask them if you can write a post for them. Sometimes, the search engines cannot understand the page content. Chances are, your research begins online, whether you’re looking for answers or products. Indifferent.

The web is the new Yellow Pages

When …

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Things to avoid when dealing with URLs

Use social media networks to promote other people’s content as well as your own. People generally know if you’ve taken action on social sites to help them, and if they see that you’ve helped them, the chances of them helping you out in return are much higher …

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Get Your NAP Accurate & Consistent

The more visible your content is on social media, the more chance that people will share it via blog posts, forums, social bookmarking sites, and other avenues, naturally increasing your link profile. Long term, having good SEO will continue to bring people back to your site. In most cases, it's …

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Losing Focus on link bait

Adding endless pages of irrelevant content to your website won’t increase traffic. In fact, you’re actually erecting a STOP sign. The content that you publish needs to be relevant. Help people by providing valuable information. After all, isn’t your business trying to solve people’s problems, not …

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Reasons that marketers love gateway sites

An important guideline for using Anchor texts for internal links is that the same link texts are always used for a URL. Google consistently changes its preferences as to what it ‘likes’ in a website – this is relevant because when someone searches for a particular product or service on the …

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This story about link exchanges will haunt you forever

Search engines know exactly what people click on after they enter a query. They know what content searchers viewed then quickly returned to the search results to look for a better answer. Like all things when it comes to building an effective SEO strategy research is key! Don’t be …

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Latest developments in duplication

Not every link is created equal. Every site has links that are less important or link to pages that don’t change (e.g., a site map or your About Me page). Use the NoFollow tag for those links. In addition to low priority links, Google suggests using the NoFollow …

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Succeeding in SEO means paying attention to anchor text

Using flash is considered to be a cheaper option than others; however, Google will not rank your website high if you are a user of flash. The search engine views your site as more trustworthy. By correctly using header tags in the following order H1, H2, H3, H4 all the …

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Try to target a hungry crowd by paying attention to link research

Every subdomain on your site should have a robots.txt file that links to a sitemap and describes any crawler restrictions. Dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy. Low-quality links can lead to a higher …

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This year will be the year of indexed pages

Oftentimes, low-quality scraper sites can steal content from eCommerce websites in order to generate traffic and drive sales through ads. Mobile searches have become more common than ever; which is why it is imperative that you ensure the compatibility of the different pages on your website with mobiles and other …

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Take a customer focused approach to search engine spiders

Post-crawling content the Spider stores the indexed page in a giant database from where those can be retrieved upon entering a related search string or keyword. You just show up when they are looking for businesses like yours. Your customers are online. If you let your limited budget keep you …

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Take a customer focused approach to keyword research

One of the biggest mistakes to make when it comes to Twitter marketing is to focus, completely, on your brand identity. ‘Duplicate content’ on your own website is not necessarily ‘copied content’ Duplicate content is a normal churn of the web. Quality always trumps quantity. Your target audience needs to …

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Online marketing is not a monarchy

Expanding your online operation into a new market? Want to ensure that your website is ready for a different language and/or region? You will need to ensure that your website is well optimised for International SEO. Use SEO strategies to build online visibility. From an organizational perspective, when an …

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Where in search results does my content appear?

Think of outreach as a brand awareness campaign for your most authoritative audience. Now, this is an important issue to be addressed. The more a site is appealing to humans, the more search engine like it. Websites with straightforward navigation tend to win over visitors than those with a messy …

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Don’t forget about nofollow links

A sitemap is a lot like what it sounds like: a ‘map’ of your website which lists every page on the site, which can be designed for users or for search engines, in both cases to help them navigate the site. If you have a long 1000 word page, 100 …

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Fun with blogs for now

Once you have exceptional content, you need to find ways to get that content out there and seen. That’s where social media comes in. Social media sites like Facebook, Twitter, Instagram, Google+ and LinkedIn continually prove to play a major role in doing business online. And with social signals …

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