Top trends in link building to watch

Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty Nowadays the way in which we structure URL addresses, write title tags and meta-descriptions, optimize website images and so on becomes less important as Google focuses on …

more ...

To get fast rankings, you need conversion rates

Do not spam people to build backlinks for yourself. Search engines will also punish you if your name is attached to spamming complaints or if you operate your website anonymously. However, if it’s too long and doesn’t cover a specific topic in great detail, then it can easily …

more ...

Learn from these mistakes before you learn about meta tags

Search engines will eventually find your site online, but that can take a while. To speed everything up, you should submit your website to the most popular search engines like Google, Yahoo, Bing, etc. Regular blog updates offer ongoing ways for you to establish your knowledge and authority on topics …

more ...

Carve out time for concentrating on non reciprocal links

It is important to have backlinks from quality sites, and those backlinks should be contextual. Unlike previous popular Google updates, like Panda and Penguin, Hummingbird focused less on ranking tactics used by website owners and more on the meaning behind user queries. Make sure you have clean, short, descriptive URLs …

more ...

Create content about html

In milliseconds, search engines assess a number of elements — images, keywords, content, metadata, links, etc. — before delivering results. Ever wonder how a small handful of lucky websites make it to the first page of Google’s search results? It’s because they were deemed the best resources for your search …

more ...

Keep up-to-date with the latest SEO news and trends

Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user’s intent and search behavior. Users no longer have to include their location in search queries, such as inputting “coffee shops in Queens” into Google. The more …

more ...

Let's follow dynamic pages best practise

The most important user signals are the bounce rate and the click-through rate (CTR). These are important for your SEO, as Google takes these seriously. Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets “smarter”, websites that do …

more ...

Reasons why you cannot learn webmaster tools well

Keyword stuffing is the act of literally ‘stuffing’ as many keywords (relevant or irrelevant) in to the keyword meta tag- This technique is usually used to gain a higher ranking in a search engine and may result in a search engines ranking’s being incorrect. SEO isn’t magic or …

more ...

Adopt a customer centric view of nofollow links

Usually, companies do not understand the importance of a newsletter. If it is used properly, the benefits can be great. Publishing a newsletter will increase attention and awareness of your readers or clients. With quality and interesting content, you increase the probability of sharing it, thereby increasing traffic and the …

more ...

Don’t forget about RSS feeds

If you're a relatively new blog & would be willing to write a blog post for the sake of getting one solid, contextual link, then blog carnivals are a no brainer. Basically, blog carnivals are a blog community that writes about certain topics as a group. These posts then get linked …

more ...

How to really understand dynamic pages

They compare the performance and context of your content to the strength of your keywords. During information retrieval, searchers often change focus to different aspects of their tasks. Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services …

more ...

Unexpected ways LSI can help with getting your website noticed

They want some hot tip that they think is a secret to search success. Continuous targeted learning can help you gain skills for snatching traffic from many mediums, not just the search engines. In milliseconds, search engines assess a number of elements — images, keywords, content, metadata, links, etc. — before delivering …

more ...

Be clear, truthful and accurate when it comes to landing pages

Mobile search traffic has surpassed desktop traffic worldwide. And with the growth in voice-activated digital assistants, more people are doing voice queries. In these cases, the traditional '10 blue links' format doesn't work as well, making featured snippets an especially useful format. Then there are companies (White Hats) who work …

more ...

Think about blogs from the start

The best SEO colleagues I have worked with and studied under all have a handful of tools in their arsenal. While there are not any tools that can tell you if your content is thin and what needs to be done to fix it, time, experience, and critical thinking can …

more ...

Make page rank a priority

Quality means not something rammed with keywords which isn’t actually very useful or easy to read. Good quality content is something useful, or interesting to the readers. You want it to be well written, broken up with subheadings and images to make it easier to read. Your links should …

more ...

The broken link-building method aided by local search

Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords are. Link building has no single technical definition. If you ask me, I would say link …

more ...

Enable broswer caching

Before you can optimize your website, you have to know what you are optimizing it for. Domain Authority (DA) is a metric created by the SEO consulting and research company Moz which measures a website's likelihood to rank on search engines. Be Yourself. Write about what you know and make …

more ...


Don’t forget about stickiness

Reaching an international audience is an opportunity that is now available to small and medium businesses in a way that has never been possible historically. and note the subtle differences. So, over the past 3 to 5 years, Google has gotten really smart about reacting to people who are gaming …

more ...

Tell me more about comment spam

Link building is working to acquire backlinks that lead to your site. Wondering why you need backlinks? Having high-quality backlinks is one of Google’s most important ranking factors for sites to show high up in search results. These links show authority. It’s almost as if the other site …

more ...

Can 301 redirects really make a difference?

The blog posts that we build links to ranked very well and drove a ton of traffic for clients. Obviously, a good user experience on the homepage, which search engines can tell from metrics such as bounce rate, time spent on a page, page load time, social shares, etc., is …

more ...

Lessons I learned about search queries

What’s even better is that they can be a great way of attracting relevant traffic to your site as well. Long term, having good SEO will continue to bring people back to your site. There’s an expression people use in business: don’t boil the ocean. Analytics, website …

more ...

What are the different revenue models for SEO?

Link popularity assumes that not all inbound links are equal. When working on your website, put the user first. Without them your site is worthless. Don’t bother with ‘shortcuts’. If it sounds too good to be true, it probably is. Outbound links to related pages helps Google figure out …

more ...

Analyse your existing plugins

Links found within the main body text of a webpage is more valuable than links found in separate plugins or widgets found elsewhere on the page. Search engines are not impressed by a vast vocabulary; they want you to be consistent throughout the article. Deliver a brief message to readers …

more ...


Hidden facts about hits

To put it briefly, the best way to fix thin content is to expand upon it in the place it is most relevant and to organize it appropriately. Ideally, you want to include your key phrases at no more than 2 percent to prevent suspicions of keyword stuffing. All of …

more ...

Understanding sitemaps in relation to your marketing strategy

With the vastly reduced price of international communication and shipping, a logical next step is to launch a multilingual website. The first step once you start an search engine optimization (SEO) project is to find out how many keywords you expect to use for all your pages. The number of …

more ...