To get fast rankings, you need LSI

Do you sponsor any events? Ensure you get a link from their website to yours as part of the deal. These algorithms are Google’s secret sauce, and they determine which pages will be displayed for a particular query (i.e. “ranking”). Effective content curation, better accessibility practices and proper …

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The landscape of SEO changes fast

Cloaking refers to an attempt to boost search result rankings by serving different content to Googlebot than to regular users. This causes problems such as less relevant results (pages appear in search results even though their content is actually unrelated to what users see/want), so Google takes cloaking very …

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To get fast rankings, you need conversion rates

Headings can help Google to grasp the main topics within your post which, if it’s a long piece of content, can often be varied. Each robots.txt file only applies to URLs with the same protocol, subdomain, domain and port as the robots.txt URL. Every business wants to …

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Fun with walled garden sites for now

The page title is one of the most important things that Google and other search engines evaluate to determine what is on a web page. Put your keyword or phrase in the title, and keep it short. Web pages containing matching verbiage will have lower visibility in searches. The first …

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Pay attention to inbound links

Canonical Tags are intended to prevent duplication of content, but make sure you have a canonical URL for your filter pages rather than accidentally telling search engines they’re duplicate pages. Mobile SEO is the process of designing a mobile friendly website, which is responsive. Mobile SEO lets your site …

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Lessons I learned about text links

Do a search on both your local Google and Google.com. Cross-reference this with data from Alexa. that would be a long-tail keyword, whilst eCommerce Providerr would be a more traditional (and fairly ineffective) keyword. Your links should be short, concise, and easily readable. Shorter URLs with fewer folders (“/” in …

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Lets look at our approach to canonical URLs

Google has been trying to understand social. Content that circles endlessly around a single topic undoes the hard work that went into getting the viewer to your website in the first place. More traffic can increase brand awareness and increase sales for e-commerce sites.Over 70% of web users ignore …

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I bet you didn't know this about local search

Why a company needs to invest their time, resources, and money into the work that you’re saying. Search engines do not look favorably upon websites that contain a lot of broken links and thus give them a bad ranking. Searchers make mental notes of the rankings for the terms …

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Focus on performance, user experience, and html

The truth is that you can get bad links every day. Your competitors don’t want your website to rank well. They can plan a negative SEO attack, sending a lot of spammy links to your website. You get the idea. Starting with relevancy between meta tags, content and going …

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Establish your position regarding bounce rates

Google just needs evidence that what is on a particular website is relevant to it’s viewers. Traditional marketing / advertising is outbound, meaning you have to disrupt people’s attention in order to communicate your message (i.e. When you spend your time with one eye fixed on the results …

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Go great or go home

Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc. SEO is a set of practices and techniques to optimize a website to get it to the top of the search result listing for specific keywords or …

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The infamy behind citations

Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry. There’s little worse than being notified your website has spam or seeing an alert …

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Avoid link directories that link to all types of websites

Use social media networks to promote other people’s content as well as your own. People generally know if you’ve taken action on social sites to help them, and if they see that you’ve helped them, the chances of them helping you out in return are much higher …

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More importance is given to forums

Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). A clear, direct URL is the best route to …

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Build idea and search-intent based Content

Link reclamation involves the discovery and replacement of broken links on your website, as well as other websites which point towards your online presence. With your website already cleaned up and shining with outstanding quality content and internal SEO methods (keywords, meta tags, etc), you should have a strategy to …

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Google ranking factors can be affected by user generated content

Google prioritizes meta information and headers first, then body copy, and finally sidebars and footers Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO. This is supported by the fact that Google has learned from its past mistakes and is trying to …

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How do you feel about SEM now?

Only the descriptive link text is shown on the internet page. Content marketing is now part of a successful SEO strategy. Google has refined what it considers good content in recent years. It it now almost impossible to get away with any gimmicky content-based tactics, such as high quantity content …

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Define your goals with regards to reporting

If you have started up your own online business, you would have already heard about long tail keywords. This entirely means that you are using words that other firms are not ranking. Focus on your customers, and take the right logistical steps to make sure that search engines can find …

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Never underestimate the influence of offsite SEO

When you are implementing URL parameters, always check whether the ultimate copy changes significantly. You should particularly check on Meta description and titles. In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and …

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Repurpose old forums

Google, and other search engines, continue to update their services for their userrs functionality. According to a study, the average click through rate (CTR) for a website with a number one ranking was just over 21% and the second position’s CTR was just over 10%. Google values relevancy to …

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A few words on web 2.0

When it comes to long-term SEO strategies, there are so many tactics to consider. SEO-friendly content doesn’t have to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content. The real goal of SEO is to create authority; and the faster you accomplish …

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Taboos about white hat SEO that you should know

Many marketers talk about the specifics of algorithms, content updates, spider-bots etc, but there’s no need for many business owners to worry too much about this. All you need to do to focus is assume that search engines want to get the most relevant articles, posts and products in …

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Is this the end of duplication as we know it?

If your niche is very competitive, you probably shouldn’t go after the most competitive head terms. It will be really hard to rank for those. If you ever start to run into problems with getting your link posted, it may be useful to use a few link shorteners or …

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Audit Your Site To Improve It’s Performance

Because of the constantly improving search functions including the Google search (Hummingbird update to name one), and since comparisons are also possible with the search bar, techniques such as keyword stuffing can be compared to athletes who dope for enhanced performance right before a competition and then act surprised when …

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How to learn about keyword density in a few hours

Indifferent. Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords are. Some examples of evergreen content are lists, tips, reviews, and other informative articles with …

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Approved Does Not Mean Published

Concentrate on 20% to 30% of your target audience when writing a copy. Write content that’s appealing to people who are most likely to convert. By determining the meaning of each word, it disambiguates the other words until plausibility is achieved for the entire sentence or phrase (1). SEO …

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The Additional Lift of Ranking in Both Paid and Organic Results

To achieve that benchmark, your website must rank higher in the SERP, must perform well in the social media marketing, and the PPC (pay per click) activities must be very well along with other digital marketing tasks. The Disavow tool is part of Google Search Console (formerly Webmaster Tools) that …

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Lets look at our approach to onsite SEO

To start with a mental image and analogy, think of internal links like veins in your website analogous SEO circulatory system. Their role and function are equally as important to the health of your website as the veins are to your body. All Javascript and CSS files on your site …

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Create content about onsite SEO

For users, when returning a 404 error you should make sure to display a human friendly “not found” page that helps users find what they were looking for. Some people say Bing stands for “Because It’s Not Google.” Once you’ve done a thorough analysis of your chances to …

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Emphasizing fast results by using blogs

Backlinks are the so called “incoming links” that are created when another website links to your website, and sends new users and relevant traffic your way. Link building happens when you manage to get more links to your website from other sites than your competition. In other words if the …

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Find a simple guide to LSI and read up about it

Which relevant search terms are most popular? Many companies err by assuming a particular term is popular. They put all of their efforts into being number one for a term few people care about—an enormous waste of SEO resources. Target local trade by including place names in your search …

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Search marketing implications related to duplication

Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches worldwide per second.i In other words: Every second that your website is not indexed on Google, you miss out on hundreds, if not thousands, of …

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Be mindful of inbound links

Evergreen content is quality, useful content that is relevant to readers for a long period of time. There are many methods of ensuring your articles can be read easily. Some examples are: adding more paragraphs, headings, snappy sentences, and subheading. The best domain name lookup tools go beyond your immediate …

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Little known ways to improve positioning through the use of duplication

This will give you greater scope to attract people to your website and if the content is good enough, it will rank highly for them to see.Luckily for online businesses and a specialist SEO agency alike, the world’s largest search engine specifically ranks regularly-updated websites highly. Different people …

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Are search volumes affected by citations

If you are using Google analytics platform you can reduce bounce rate even further by implementing event tracking for outgoing links that lead for example to a third party booking engine (if cross domain tracking isn’t supporting it from your vendor) or use virtual pageviews functionality to track inbound …

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To get fast rankings, you need user generated content

Rather than having general anchor texts reduced to a few simple keywords, catch-phrases or sentences that describe the content of the links in more detail should be used. There are many subtle nuances to the mechanics of semantic search, but ultimately what it means for you is that an authoritative …

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All you wanted to know about CTR but were afraid to ask

With the rise in mobile use, local SEO has become a major part of any business’ search engine optimisation and marketing strategy. As the best SEO services will tell you, local SEO gives you the opportunity to build a community around your business in your local area. What’s more …

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Lessons I learned about analytics

Don't forget that search/internet marketing is multi-faceted. Traditional Marketing 101 teachers would say to build a comprehensive plan for marketing. Don't just work the online factors, but create a sound strategy around offline marketing, using ideas like postcards, trade magazines ads, phone/sales work, word of mouth and additional …

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More focus is put on analysis

Some organizations choose to silo web development from marketing, which is a mistake. This will search across all major search engines, including Google, Yahoo and Bing. When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually …

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The more engaging your content, the better

Many companies underestimate how much time and money it takes to be successful with SEO. Success by any standard rarely comes within the first 3 months, even with a healthy SEO budget. It’s easy to take shortcuts with product descriptions on eCommerce websites, especially with similar products. However, you …

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