Avoid Vanity Metrics

all this would directly affect the site popularity or the time they spend in each page. Google’s shifts and tweaks on ranking algorithms are happening more often. What you’ve learn from an SEO competitor analysis may no longer be true after a couple of months. Competitor analysis in …

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Lessons I've learned from comment spam

They can not only help to deal with typo’s, but can also ensure that your content is easily readable and that they understand the information you’re trying to get across. Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across …

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Caution! Links don’t count in some cases

It can not only show you where traffic is coming from, but it can even provide a range of related keywords and terms. If you want your content to stand out from the glut of online content and attract the kind of shares and links that boost search rankings, you …

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When your use of nofollow links becomes obsessive

In order to have that rank on the search results page, it’s takes a lot of effort and time. Users will also become frustrated if they can’t view content because of broken URLs. Dynamic serving takes a different approach. It uses server-side technology to serve a different version …

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One element of your strategy should look at widgets

The meta description is what appears as the description of a blog post in search engine results. This is the text that people will use to determine whether or not your post contains the information they are looking for. Remember, the very nature of the ever-shifting SEO landscape means that …

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Reasons that marketers love web portals

So, you get out your phone and head to Google searching for a last-minute gift. Fast web pages are good for your website visitors. They are also good for search engines. Google prefers fast-loading web pages. For brands that can’t afford a full-service SEO agency, the mention of the …

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Lessons I've learned from domain authority

But the thing is, SEO copywriting is much more than just inserting keyphrases into content: Google also wants to see authoritative content that fully answers your readers’ questions and stands out from competing content. On-page SEO best practices allow us to communicate with search engines in a language that they …

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Understand Why Keyword Stuffing is Bad

Take a look at your top ranking and most shared content. Is there overlap? If you’ve found a type of content that is simultaneously strong in search and frequently shared, it’s worth optimizing that content even further. Fundamental search engine optimization never changes. You only have three things …

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You don't need special search engine pages

Even newer kids on the block like Snapchat provide a super fun way to consume news. When building your content, it’s important to remember to give the crawlers enough to bite into. A hundred words typically isn’t enough copy for these crawlers to read and understand what the …

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Beginner's guide to search engine spiders

If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new links drops …

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Combine responsive design and white hat SEO for Supercharged SEO

You’re playing in the attention game. Believe it or not, your readers have a very limited attention span. A significant factor affecting loading times in general is a website’s complexity: the more comparison tables, product images, page-design features your site has, the more scripts, stylesheets, image and HTML …

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Repurpose old text links

After crawling the content, the Spider stores a particular page in a database. The header text, or H1 text, is usually the title of an article or some larger bold text at the top of your page. Google and the smaller search engines can see this and they put extra …

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Can a techie truly understand bread crumbs

In this case, having 5 pages about that lollipop is actually weaker than having just one with a decent amount of content. Though search engine rankings keep on changing from time to time (it’s normal), make sure that you have built your site in the right way and regularly …

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Check the content of the target page

The type of traffic we want to build is the type that will compound and will never go away. We want to create traffic today that will still give us a little trickle in five years. Combining hundreds (or thousands) of little trickles, our site that converts, and a great …

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A focus on metrics to benefit search engine placement

For many content marketers, organic traffic earned through SEO is like a holiday bonus: It’s cool if it happens, but no one is planning their monthly budget around it. Just think about this for a moment. The type of content you use on a page also matters for indexing …

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Measure and Improve by paying attention to html

Search engines are unique – as the words used on a webpage can be matched with whatever a user types into their search. Whether you’re trying to get more clients for your law firm or customers to your ecommerce store selling candy, the cornerstones of good SEO remain true. Another …

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The back story of reporting

All changes and additions should be deliberate and meaningful. Every site has a sphere of relevance. Basically, the content needs to flow naturally and contain useful content that is in line with the overall point of the page. You will notice a lift in both conversions and brand authority.

Write …

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Google might discount irrelevant links

The bottom line to getting your content features in the Google Answer Boxes is ensuring it is always useful and more engaging to users. SEO marketing can be a very powerful tool for generating massive passive traffic. But if you use it incorrectly, you’ll end up doing more harm …

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Hidden facts about googlebot crawlers

You will plant three seeds today, are you ready? The true goal of SEO should be to engage customers and deliver conversions, and that cannot be accomplished with the artificial tactics used in traditional SEO campaigns. SEO is the group of practices for optimizing and increasing presence in search engines …

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Measure and Improve by paying attention to doorway sites

Organic results are listings of web pages that appear as a result of the search engine’s algorithm and the content itself. Google penalizes web sites that have “thin” content, low-quality pages that are merely designed to build traffic by having keywords, duplicate content, lots of images or links, and …

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The ultimate revelation of local search

A link should only be considered quality if it’s relevant to your website and the particular page that the link is pointing to. I find this extremely unfortunate because SEO is a very viable marketing outlet that can bring your business more qualified leads and customers. When it comes …

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Think about stickiness from the start

Organic SEO still plays a key role in Google rankings for both local keywords and national terms. Not every spot on your website will give your keyword phrases the same exposure and SEO power. In a content’s structure the best places to put your keywords are headlines, subheadings, bolded …

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Bucket brigades based on sitemaps

While this is an excellent question, really, you should be asking yourself what to do to help your site get more qualified traffic. One of the primary triggers in their algorithm is domain authority, which Google calculates based on a myriad of factors; in fact, the RankBrain system that Google …

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Organic SEO is a lengthy process

Head terms are searched more frequently, have less words (3 or less in most cases) and are often much more generic and competitive as a result. Long-tail terms are longer phrases (commonly over 3 words) and more specific. While long-tail keywords are usually less popular, we can usually tell exactly …

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Search engine health checks should look at site submissions

Social tools allow people to talk directly with each other. If you’re not on the first page of rankings, it’s even less likely that you’ll get the traffic that you’re looking for. If your business has expendable revenue, achieving that #1 spot on a search engine …

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Unlocking the mystery of SEO campaigns

The better approach is to form a hypothesis about what you’d like to know and then let the data tell you the answer in the most objective light. Google prioritizes meta information and headers first, then body copy, and finally sidebars and footers An SEO who doesn’t know …

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Useful tips from experts in search engine spiders

For example, content that can be found on articlesbase.com and ezinearticles.com could reach well over 500 words, but still fail to add any value to its readers. Studying and analyzing the top competitors in your industry becomes crucial to discover what is needed to become one of them …

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Understand about search queries

Sometimes knowing why you’re doing something can make all the difference. Today, virtually every business has its own space over the internet and it does not matter whatever the size the business is. Most of these business owners who use SEO strategies are successful in getting customer attention through …

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Canonical URLs for SEO

For some webmasters Google crawls too often (and consumes too much bandwidth). For others it visits too infrequently. Some complain that it doesn’t visit their entire site and others get upset when areas that they didn’t want accessible via search engines appear in the Google index. Human users …

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Its all about cloaking

In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched to creating quality content where keywords were used in a natural way. Since in content curation you’re basically linking to outside content and …

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Reasons why you cannot fully understand link building

To optimize your search engine results it is important to make your URL easily identifiable. Include words that are relevant to the site as opposed to numbers and symbols. People will recognize those keywords in the URL, and are more likely to click on your link if they think it …

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Small but important things to observe about keywords

It can not only show you where traffic is coming from, but it can even provide a range of related keywords and terms. If you take the time to apply these tips to your search engine optimization plan, you are going to see some great results. No results happen overnight …

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Find out more about trust rank

When we start to work with any business, particularly smaller businesses, start-ups and SMEs, we always take the time to explain that content marketing’s primary goal isn’t just another form of advertising. The SERP landscape is constantly changing, with Local listing and OneBoxes popping up everywhere. Ranking number …

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How to really understand non reciprocal links

If your website is trying to rank quickly for a specific topic, and yet there is not a piece of high-value content that addresses that topic, the probability of showing up in the Google search results is small. When it comes to getting visitors to your site, you want to …

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Write about keyword density

Your net promoters are those customers who are engaged with your site, so emailing them is a slam dunk. There are plenty of examples where a teen starts a hashtag at 9:35 pm in Philadelphia and within thirty minutes, twenty thousand people around the world are using it. Let …

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Lessons I've learned from analytics

However, bad content can quickly and easily cause the death of your business’ online presence. When it comes to using keywords for your site do not simply pepper it with them lest you suffer a penalty. Keyword stuffing is frowned upon by search engines and users alike. However, strategic keyword …

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Personalization counts: how do text links fit into this?

Google is looking to reward sites that offer a great experience on a phone. They even now have separate search results for phone users. How do we know if we are mobile friendly? There’s a handy tool to check. Test your site, and work with your designer to make …

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How to make writing SEO-friendly copy almost kind of tolerable

Search engines scour the Internet to find keywords and clues to match search results, but if your website isn’t giving them the right clues, your SEO efforts will take a dive. Ultimately understanding your audience, competition and keyword options will play a major role in your website’s SEO …

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A do-it-yourself guide to keyword research

Target niche keywords with low competition. This involves at least a little bit of figuring out what makes your business unique. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the …

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Make it sufficiently broad in terms of SEO campaigns

We can only try to direct where things go as traffic cops (pun intended). This process is quite complicated with the search extending to many different servers and indexes. So, from a communication standpoint, from a, how the whole entire paradigm is set up it’s a really difficult place …

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