Major search engines, including Google, provide free tools for webmasters. Google's Webmaster Tools help webmasters better control how Google interacts with their websites and get useful information from Google about their site. For SEO purposes, you should definitely monitor the click through rates of different pages. You should be able to see the rates of specific pages on your website in Google Search Console. If you're new to search engine optimization and website marketing, you might have heard words like "web crawler", "search engine robot", or "search engine spider". All of these words refer to the same thing. If your web pages answer web crawlers correctly, they will get better rankings on search engines. It’s important to note that the update will only affect Google search results, not Bing, Yahoo and other search engines, but as Google is the most widely used search engine, it’s not surprising many business owners are reviewing their ecommerce sites.

Random musings on keyword research

One of the most common problems that I hear from people looking to learn more about SEO is that they don't know what information to trust. Off-page SEO factors are as Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... important as on-page SEO factors. To have a successful SEO optimisation, both should be done. Earlier it was still easy to rank by building spammy links but, after the penguin and panda updates, its much difficult. Would you refer this website to a friend or relative? . If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn't feasible. In this case, you could automatically generate description meta tags based on each page's content.

Myths and misconceptions about RSS feeds

With the popularity of this service growing, local SEO will continue to become important as maps can now physically direct consumers to their results. Smartphone users have Cortana, Google Now, and Siri to help them while they are on the go. When choosing anchor text, select phrases that make sense to the reader within the context of the content. These phrases may even contain exact match words. If your meta description is a duplicate, the user experience in Google will be less. Although page titles might vary, all pages seem the same as all descriptions are equal.

You may be asked about CTR in your marketing interview

Don’t forget to tell Google your site is mobile-proof. You can add a viewport declaration – if you’re using responsive design – or a Vary header when using dynamic serving. Search engines have no trouble finding the homepage for the blog. If you are a local business, register with trusted local directories. By submitting your company to business directories (especially the free directories) you cannot expect to be flooded with high quality traffic and transform your website into a high-converting lead generation machine. What you should be expecting though, is getting some extra local traffic boost and an improvement in your search engine placements. Gaz Hall, an SEO Guru from the UK, said: "Why work harder than you have to? There are tons of handy tools online to help with your SEO copywriting, and most of them are free. "

When auditing your site, take time to think about scraping

Along with the possible irrelevancy for Meta tag data on blogging platforms such as WordPress, the same title tag will be also applied to each page and or post. That’s A great example that I like to use is PNS Egypt. really easy, easy answer: it’s Google! A spammer wants to scrape your content before Google crawls it, so your website is punished for duplications. If you perform an SEO audit now and then, you make sure your website’s up-to-date. It should be part of your frequent site maintenance cycle, I think.