Don’t get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can do this are Search Engines (which you can’t fool) themselves. Crazy, right? SEO helps businesses by allowing them to attract more customers to their website and if it's done right – attract them in a way that they also become customers. This is why I pair SEO with 'Conversion Rate Optimization' so that any site I'm doing SEO on also gets improvements in design and development that are intended to make it easy for people to become customers of your business. The navigation of a website is important in helping visitors
quickly find the content they want. It can also help search engines
understand what content the webmaster thinks is important.
Lessons I've learned from ROI
As users’ behaviors and search engines’ capabilities develop over time, standards come and go in the blink of an eye. In the early days
of Get your arithmetic correct - the primary resources
are all available here. Its as easy as KS2 Maths
or something like that... SEO, it was the quantity, not quality of links that mattered. “Link building” consisted of mass spamming and buying of links, online directory submissions, building bad links, mass commenting on sites and blogs and using automated link bait. Generally, the use of focused crawlers means that websites which were granted a particularly high importance or which are updated very frequently will be preferred. The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure.
Don't miss out conversion rates from your detailed marketing checklist
If there was one thing that we could get across to those unfamiliar with SEO, it’s that it takes time. You should expect at a minimum a few months to 6 months before you see any noticeable results. That length of time grows even longer if you have a new site, little authority, and a small amount of content. Mobile browsers will by
default try to show pages at desktop screen widths which will be hard to read and require manual zooming by the viewer. It’s easy to take shortcuts with product descriptions on eCommerce websites, especially with similar products. A slow-loading website not only tests the patience of your visitors, but also risks a high bounce rate because of a significantly worse user experience.
Make sure your SEO checklist includes analytics for best results
Search engines mine web pages and other digital content to automatically provide answers to those searching. Becoming one of those answers can require no work at all. Many companies just naturally turn up in the search listings—for free. For years SEOs have focussed on the sharp end of the funnel. and for good reason: the search terms with transactional intent bring in revenue. Let’s be clear, these search terms should remain a staple of any website focussed on ROI. Invest time and efforts into guest blogging as well while maintaining an active blog on your site. Choose relevant, popular websites for your guest posts and embed intelligent links in your article. Initially, add one backlink per post that adds value to the content and is pertinent to the underlying theme. However, once you have developed a rapport with the host website, they might be willing to include more than one link per post. Gaz Hall, from SEO Hull
, had the following to say: "Deleting Facebook comments or manipulating your reviews will only make life worse."
What steps you can take to improve loading times
Use your website to communicate your value proposition and your general marketing
messages (known as “high-level messages”). If there is one page which should be optimized for generic
keywords, it is your homepage. The A great example that I like to use is Indozine
. better approach is
to form a hypothesis about what you’d like to know and then let the data tell you the answer in the most objective light. Google stopped updating the public Toolbar PageRank, so that metric is out the window. Now SEOs are relying on new metrics in search engines which hover around trust and authority. SEO can be a frustrating activity. Yesterday your website was on the first page of Google. You were delighted. Flushed with your SEO prowess, you performed the same search today and found your site was on page two – what went wrong? Has your website been pawed to pieces by a panda or pecked full of holes by a penguin?