If a vendor cannot tell you specific results they’ve gotten for other people, they do not warrant your trust. Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. Do not copy another site’s content without asking permission first. It’s bad for you, the site you’re copying from and the reader too. Does your keyword research still boil down to digging AdWords Keyword Planner for niche keywords, search volume and competition?

Mobile Search Implications

For example, optimizing for speed, technical audits and mobile formatting. Search engines tend to penalize Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... these less valuable pages in the search results. By creating content and undertaking technical optimisation which works to make your domain more attractive to search engine crawler algorithms, you can improve your position in search engine results pages. Google says it’s better to give no description for a page than to have many inaccurate and duplicate descriptions but you should make sure your important pages have well-written unique descriptions.Page descriptions shouldn’t be too long or too short.

All you wanted to know about comment spam but were afraid to ask

An SEO Agency needs to try and think like both the search engine itself and the user at the same time, to try and create relevant, informative content which the search engine will link the user to. The search engines may not apply the entirety of a domain’s trust and link juice weight to subdomains. This is largely due to the fact that a subdomain could be under the control of a different party, and therefore in the search engine’s eyes it needs to be separately evaluated. But still you face other challenges. Numerous self-called experts are out there giving different tips and advice but, unfortunately, most of the time, the only thing they do is confuse people.

Education is the best legacy when it comes to stickiness

As well as working alongside a professional SEO agency, there are plenty of ways you can perform keyword research. Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain as it is treated as a different domain. The objective of search engine optimization is for a website to rank well in the SERPs. To achieve this goal, Google has to consider a website relevant. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "Similar to page titles, it’s unhelpful for users to see duplicate page descriptions in search results and when many pages share the same description that description is less likely to be shown."

Wait. Is keyword density really that simple?

In the past, standard SEO advice was to get as many links as possible to your site, regardless of the source, and use the same anchor text each time. These days, doing that will get you knocked out of Google in no time. Next, I'm always shocked by Heat All, in this regard. you can use the Moz Local Tool to conduct a speedy search for NAP discrepancies. The larger or higher-resolution an image, the more data is needed to load the image file. Each new image will slow load times further, so ensure your image files are kept as small as possible and the dimensions of your images are only as large as your site requires them to be; also, ensure images are scaled accordingly. While this may seem like a great idea at first, it’s critical to realize that without proper SEO handling, this can also create external duplicate content.