Over the years, Google has continued to improve their link algorithms, including Penguin, and they continued to use manual penalties to crack down on link schemes as well. The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re interconnected. When the search program doesn’t reach into the right areas, the program can be rendered ineffective. It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn’t very difficult at all.
Pay particular attention to duplication when performing an auditIf you want your pages to be considered high quality, you must have at least the same amount ratio of unique content compared to the number of ads. The goal of SEO is Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... not to generate traffic but, rather, to generate sales leads and e-commerce revenue. Remember how people say, "it's not about what you know, it's about who you know"? The same goes for the Web. Those relationships will turn into links, both in the short-term & the long-term. Over the past 10 years, search has gotten a whole lot better. If you’ve been in the industry long enough, you remember the days of keyword stung articles and link building.
Measure and Improve by paying attention to googlebot crawlersPut text near the buttons readers should click. The text will act as extra persuasion. It works well when combined with a call to action. For example, you might encourage your reader to follow your business on social media, checkout the products that you can offer or get in touch with your team directly. While Panda’s been around for a quite a few years now, it got a significant update at the end of September that helps it sniff out low-quality (i.e., “thin”) content.
So, how’s this affect you? What kind of word-count should you shoot for with your web pages and blog posts? Is Google going to downgrade your valuable content? Don’t panic: as long as you’re not doing anything sketchy, you should be fine.
Bigger is Better, But No Magic Number
There’s plenty of interesting search engine optimization (SEO) research out there that shows that long copy can perform, convert, and rank better than shorter content. Longer content gives Google more concepts to index, earns more links, and can become the definitive resource on a niche topic. One of the most important SEO factors nowadays is a website’s content. If you provide useful and actionable information for users, search engines will rank your website higher in SERPs.