Date Tags brief

Over the years, Google has continued to improve their link algorithms, including Penguin, and they continued to use manual penalties to crack down on link schemes as well. The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re interconnected. When the search program doesn’t reach into the right areas, the program can be rendered ineffective. It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn’t very difficult at all.

Pay particular attention to duplication when performing an audit

If you want your pages to be considered high quality, you must have at least the same amount ratio of unique content compared to the number of ads. The goal of SEO is Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... not to generate traffic but, rather, to generate sales leads and e-commerce revenue. Remember how people say, "it's not about what you know, it's about who you know"? The same goes for the Web. Those relationships will turn into links, both in the short-term & the long-term. Over the past 10 years, search has gotten a whole lot better. If you’ve been in the industry long enough, you remember the days of keyword stung articles and link building.

Measure and Improve by paying attention to googlebot crawlers

Put text near the buttons readers should click. The text will act as extra persuasion. It works well when combined with a call to action. For example, you might encourage your reader to follow your business on social media, checkout the products that you can offer or get in touch with your team directly. While Panda’s been around for a quite a few years now, it got a significant update at the end of September that helps it sniff out low-quality (i.e., “thin”) content.

So, how’s this affect you? What kind of word-count should you shoot for with your web pages and blog posts? Is Google going to downgrade your valuable content? Don’t panic: as long as you’re not doing anything sketchy, you should be fine.

Bigger is Better, But No Magic Number

There’s plenty of interesting search engine optimization (SEO) research out there that shows that long copy can perform, convert, and rank better than shorter content. Longer content gives Google more concepts to index, earns more links, and can become the definitive resource on a niche topic. One of the most important SEO factors nowadays is a website’s content. If you provide useful and actionable information for users, search engines will rank your website higher in SERPs.

Easy wins – existing relationships are an instant source of backlinks

If you participate in an active discussion on a forum or blog that is relevant to your business and if your comment provides contextual value to the discussion, then you don’t have to worry about sharing a relevant link. But make sure that you don’t overdo this by using commercial keywords in your anchor texts. Search engines reward sites that are user friendly, which means they have high usability. Google favors sites that are not only rich in keywords, but also demonstrate user engagement. Font size “zero” for text or white text on a white background are also considered keyword stuffing, but are now reliably unmasked by search engine robots. Gaz Hall, a Freelance SEO Consultant, commented: "You do not have to become an information or data scientist to keep up on discovering every traffic-gaining source possible."

Use a balanced assortment of analytic techniques

When a website wants a piece of content to be representative of a “thing” – like a profile page, an event page, or a job posting – its code needs to be marked up properly. If I'm always shocked by Heat All, in this regard. you’re not sure about something and how it sounds, ask a co-worker or friend to do a quick read and highlight any mistakes they see. So search engine optimization essentially involves making it easy for search engines to find your website and boosting your position in their rankings. Content serves as a much better citation than a sales page.