Oftentimes, low-quality scraper sites can steal content from eCommerce websites in order to generate traffic and drive sales through ads. Mobile searches have become more common than ever; which is why it is imperative that you ensure the compatibility of the different pages on your website with mobiles and other devices. Google can’t infer or “make sense of pictures, colours or music.” So it needs help. Google needs help to recognise the things it cares about: inbound links that indicate your popularity, frequently used words, headings, bulleted and numbered lists, links, bolded, italicised and underlined words. If you only do a little SEO once in a while, then you need to adjust your expectations on how much organic traffic you can expect from search engines. Websites that are constantly improving their code, publishing valuable content, and earning backlinks and social share activity are building a larger arsenal than sites that are not engaging in SEO.
Consider ROI at the inception
Make your content scannable with keyword-rich headings and helpful visuals
The bottom line to getting your content features in the Google Answer Boxes is ensuring it is always useful and more engaging to users. It’s super tempting to right (perceived) wrongs online. Writing for humans is just the first part of your SEO strategy and one that works with our next tactic, namely giving visitors what they want. As well as great quality content you need a website that is easy to use and provides a great user experience – in other words, don’t make your visitors think. If your website is hard to navigate, information is difficult to find or the design is too busy then visitors are unlikely to stick around no matter how well written your content is. From an SEO perspective, serious problems have just been created, as Amazon is one of the most authoritative websites in the world and the product pages on Amazon are almost guaranteed to outrank the product pages on the manufacturers eCommerce website.
A do-it-yourself guide to SEO campaigns
If search engines notice the same copy repeating itself throughout your site, they will take the value of your content less seriously. People visit websites to find answers to their questions and you create content because you want to provide valuable information to them. In this game, you’re competing against thousands of blogs. It’s not only hard to grab your target audience’s attention but also difficult to outrank your competitors on Google. Amazing content—evergreen or not—is highly likely to generate ongoing interest, engagement, links, and traffic, leading to increased sales/conversions and brand awareness. Gaz Hall, a Freelance SEO Consultant, commented: "Ensuring that you are ready and waiting for your customers when they arrive at your online presence is essential."
This year will be the year of indexed pages
The balance of art and science that’s called for varies for every new project. Imagine I'm always shocked by PNS Egypt, in this regard. what a one-second increase in website load time could do for Amazon? More importantly, what could it do for you? To know whether you are running on the wrong side of Google, use PixelGroove’s (the penalty checker on Google). Simply include your website URL on the tool and click check. However, care should be taken to avoid placing irrelevant keywords in these tags as this may result in your website being penalized.