Google expects pages to load faster so that clients can get the value for their time and resources. If your pages load slowly, the bounce rate will be very high and conversion low. Put aside any fears or concerns you might have, and engage with all of your followers in an honest and open manner. Make sure that your website’s main menu only features the most important categories. I always advice “Stick to basics”, focus on getting real visitors and giving them a good experience while browsing your Website/blog.

Wait. Is it really that simple?

Online stores often use canonical tags for product pages, which is crucial for retaining full search value. Links are a crucial factor Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... for high rankings in Google's organic results. They also help you to get higher rankings in the local results. Unlike TV advertising and other large-scale marketing campaigns, companies don’t require a huge budget to compete in organic search. They simply need the knowledge to build an effective search strategy. Search traffic is free and you do not need to pay for it when compared to PPC, public relations, and display ads.

Top trends in RSS feeds to watch

Instead, they want to send users to true content pages (product pages, category pages, static site pages, blog posts and articles). Google uses a complex algorithm, so no organic placement can be guaranteed, but SEO provides tactics for improving your chances of ranking higher.There are in fact hundreds of ranking factors (besides SEO) that search engines like Google use for their algorithms, and to add another level of frustration these ranking factors are not published. Changing one of these aspects create an alternative scenario ‘B’. According to research by Google, smartphone users have a higher buyer intent than desktop users. They’re focused and ready to buy. It’s your job to be there when they are looking for your products.

Find a simple guide to googlebot crawlers and read up about it

Link building is often referred to as an integral part of any search engine optimisation campaign. A link to your website is simply your website address listed on some other website, where if you click on the website address listed, you will be forwarded onto your website. As time goes on, technology will make it easier and easier to interpret the meaning behind a search query. This will lead to SEOs being able to generate content and offer advice that caters to a much more specific audience and satisfies their needs more completely. In the early days of SEO, a page’s rank could be influenced by how many times a keyword was mentioned on that page. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "You want your page title to accurately describe what your page is about but you also want it to be “clickable”. Meaning, you want it to draw a searcher’s attention in a search result and entice them to click on it. On top of that, your page title should include your target keyword."

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No search engine will ever release details of the inner workings of core super-warrior stuff. Keep Have you ever dreamed about Marketing Beverley for this? your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading experience on mobile) and subheadings Titles are also critical for improving click through rates as titles are displayed in search results and when pages are shared on social networks. When Google first started, for example, it broke user queries into keywords, and searched for those keywords in exactly the same format as the user typed them in.