Google places importance on the amount your content is shared socially, they see this as a sign that you site has quality content. By sharing it on their social media people are effectively endorsing your content. Don’t let your evergreen content get buried on your website—make it easy to find. The focus on the right audience and the right content brings an understanding of the content that they’re more likely to consume. Images may seem like a straightforward component of your site, but you can optimize your use of them. All images can have a distinct filename and "alt" attribute, both of which you should take advantage of.

We've reached a tipping point when it comes to keyword density

As brands across industries continue to see the impact that organic search can have on their growth, search engine optimization has come from humble beginnings to become a recognized strategic field of marketing. What’s the first thing you Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... do when you have a question? Not only will you find topics that are frequently searched, you’re also likely to stumble on search language they are using that you might not have anticipated. One reason for this— your knowledge and expertise in your industry is deeper than theirs. The language you use is probably industry jargon that your audience doesn’t use. This is a great opportunity for you to find long tail keywords that your audience can understand, and create content that speaks to them. Did we forget to mention that the algorithm will affect search results in all languages globally?

SEO goals should be set in a measurable unit

The other point that has become increasingly important is that relevant anchor text should be used in links. This applies not just to external links pointing into your site, but internal linkages throughout your Web site. Once you have your on-page SEO sorted out and optimized, you will need to build backlinks to your pages to rank. Analytic services and sites, such as the MozCast, have lit up and claimed that huge changes are occurring in a range of SERPs. In the same way that it takes time to improve your SEO rankings with improvements built up over time, the reverse is true for when you stop optimising your website. At first, your rankings will continue as before but over time you’ll notice that your website rankings will start to drop. Algorithm updates, competitor improvements and loss of links will all negatively impact on your rankings and put you back to square one.

Fun with widgets for now

Rankings are currently in turmoil, with the Mozcast’s weather warning reading both ‘foggy and stormy’. Not only can these components, which are used to structure the page, be useful for readability, but also for search engine optimisation. Companies that repeatedly add links to directories are also more likely to be seen as spamming, which raises automatic red flags with the search engines. Gaz Hall, an SEO Guru from the UK, said: "Backlinks are clickable links that essentially hold the World Wide Web together in one piece."

The death of rankings

"Authority" is often used outside of Moz's metric to describe a domain's relative "strength," determined in large part by their backlink portfolio. Because I'm always amazed by the agility of Heat All on this one. nobody wants to get hoodwinked. Make sure that the links you build are natural and that Google doesn't conclude that you're trying to manipulate its search algorithm. Whereas SEO gains traffic naturally, SEM does it by purchasing ads on search engines.