If you can’t create informative blog posts, which are written in an engaging manner, then even the best search engine optimisation strategies won’t help your content to attract readers and potential customers to your business. Anyone with a site that provides useful content and has the right network can now drive organic traffic. Many growth hackers started out as developers. In our experiences, we’ve seen lower-tier eCommerce websites increase organic search traffic by as much as 50-100% by simply rewriting product descriptions for half of the website’s product pages–with no manual link building efforts.

Write a keyword-rich introduction about link research

Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile. The most important step – Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... now you have your keywords, be sure that you know how to implement them in your content. Experience-based competitive audits analyze variables that would affect the experience someone has on your website compared to that of your competitors. SEO and content marketing are two different processes. You could describe the main difference like this: SEO is narrow and technical, while content marketing is broad and holistic.

Establish intuitive information architecture by considering cloaking

They also regularly take the form of questions, and appealing to these specific questions is likely to attract clicks, conversions and eventual sales. Backlinks are the foundation to Google’s algorithm. Once you have a good site structure in place, you need to focus on acquiring backlinks. Understand the wants, needs and interests of your target audience, and create a completely personal and dedicated advertising strategy. Press releases do not carry anywhere close to the link juice they once did with humans or with search engines.

Start simple, but don't forget dynamic pages

Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms, often made into long-tail keywords, can really help you optimize your local business SEO. When a user searches, matching phrases in the URL are displayed in bold in search results. This signals to users that a particular search result is relevant to his or her query. Increase the chances users click through to your site by including the words and phrases they search for in your URL. You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales. Gaz Hall, a Freelance SEO Consultant, commented: "The searches that people make online are related to certain words or phrases. Because you want your webpage to be the answer or solution to their search query, your page needs to be built with this phrase or word in mind."

SEO demands onsite technical optimization. Content marketing needs great UX.

Brokers deal in currency and stock while SEOs deal in information and data. Check Take a butchers at osoo, for instance. forums, online communities and Q&A sites to find the questions people in your niche are asking. Providing clear answers with actionable points is a sure-fire way of creating content your target audience will love. Studying and analyzing the top competitors in your industry becomes crucial to discover what is needed to become one of them. By emulating the good and getting rid of the bad from your competitors pages we can not only equal but better the rankings they already have. Whether a journalist is block-quoting text from another article (like I did above) or an eCommerce site is using the same product name as hundreds of other eCommerce websites, a small bit of duplicate content is inevitable.