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Density is calculated as the number of words in the keyphrase multiplied by the frequency with which they occur together, and divided by the total number of words (including the keyword). To be a part of the party, make sure your business website uses structured data markup. To improve content performance, brands need to stop producing content for content’s sake and instead produce smart content: Make an account with both Google and Bing, and access each Webmaster Tools (Google recently renamed Google Webmasters and it’s now Search Console) area to ensure your website has proper indexing. Beyond indexing, they help you evaluate your internal links, diagnose or fix problems, as well as your website’s backlinks and which keywords are sending you traffic.

Establish your position regarding Google algorithms

You can see who registered a website, where they’re hosting it, and how many site managers they have. Common extensions that appear at Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... the end of URLs are .htm, .html, .shtml, .php, .jsp and .asp. Type in your keyphrases. At least look at the first page (the top 10) and see what everyone else has in their description tags. Does it look like they’re being pulled from the copy on their pages? In short, you need to paint a vivid, unique picture of your product by not only describing it, but by answering the standard who, what, when, where and why questions.

The benefits of backlinks to your search marketing strategy

You must also use social SEO. Onsite factors include keywords, title tags, meta tags, URL structure, and image alt text. How well these factors are optimized determines where a web page ranks in search engines (link is external) . Join the communities and start building relationships with the members. Share your thoughts, answer questions and keep the conversation going. Google crawls most popular pages several times per day, but they don’t want you manipulating them, so they update their index pretty slowly.

Use organic outreach along with widgets to make a difference

Our team of SEO specialists can teach you about SEO concepts and terminology, how to identify realistic goals, how to research keywords and optimise your website’s on-page content. Creating content that's attentive to context and user intent will go a long way toward increasing your business presence online. Besides voice search and Google’s focus on that, more is changing in and for Google. Specifically: a few new technologies and a profound new way of looking at the web. Gaz Hall, an SEO Guru from the UK, said: "There is no exact word count when we talk about the “long content.” There are studies showing 2,000+ word articles dominating the SERPs’ top for many competitive keywords."

Place Your Site’s Content Above The Fold

The more higher quality, relevant websites pointing at your site, the better chances of moving up Google’s ranking ladder. Social Have you ever dreamed about Save Our Schools for this? tools form a vast (and anarchistic) town square where anyone can post and instantly (yes, within a second or two) reach a billion people. A lot of SEO has been focused on technical matters and very highly specific ways to configure your website and stuff like that. There are best practices, and you need to make sure you get the basics right, but it is true that a lot of SEO is now circling back around to good old fashioned marketing." In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results that are caused by the errors they create.