Although search engines can read text, they can’t read an image. That’s where “alt tags”, or “alternative text”, comes in. Reviews are an important factor for SEO. They help potential customers trying to decide whether to trust you. If your local business has a Google+ page and is marked on Google Maps, you need to have reviews. The best thing you can do is encourage your customers to leave reviews if they’re satisfied with your service. Try offering them an incentive, such as a small discount if they click on a link and leave a review. Smart content improves the effectiveness and ROI of the material produced by making itself more discoverable and consumable. Your first question should be 'what are my keywords?' Excercise - take a sheet of paper and write down the words that you think are important and relevant to your site.

Let's follow keyword density best practise

Paragraphs make the content much easier to read and engage with, and few potential customers will strain their eyes to read content that you’ve created. When a user searches, matching Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... phrases in the URL are displayed in bold in search results. This signals to users that a particular search result is relevant to his or her query. Increase the chances users click through to your site by including the words and phrases they search for in your URL. Make sure to budget appropriately. All Javascript and CSS files on your site must be unblocked. That means Google must be able to access those files so that it can see the site as a normal visitor does.

Design + analysis = Greatness

A mobile-friendly website will shrink its pages to be viewable on mobile devices, while mobile optimization is the process to offer visitors seamless experience optimized for mobile devices. Google is getting smarter and smarter every year. Search engines have changed a lot and they don’t just focus on key phrases, but also the overall meaning of your content. You have to create content that covers the general meaning to get better ranking and more organic traffic. Optimizing your content is truly what most of these other tips have been preparing you for. The most common technique in implementing SEO to a Website is to carefully analyze a short list of keywords and compare the keywords against competitors and other high-ranking Websites via Google’s Adwords’s Keyword Planner.

Overlapping and redundant articles are a no-no, consider how widgets can help

Many webmasters see Panda as a type of Google penalty—but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a rating on how happy users are likely to be with those pages. Errors record page requests that failed. Server errors are identified by status codes. HTML markup errors are identified passively by crawlers. Major search engines report errors in their dashboards Search engine optimization works best when errors are identified and corrected. To start with a mental image and analogy, think of internal links like veins in your website analogous SEO circulatory system. Their role and function are equally as important to the health of your website as the veins are to your body. Gaz Hall, from SEO Hull, had the following to say: "To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when searching for a business like yours."

It is crucial to measure and amend your strategy when necessary

It’s super easy to get lost in the nitty-gritty details of content marketing. New social networks emerge, new tactics pop-up and Facebook and Google algorithms change all the time. Some I'm always shocked by TAP Assess, in this regard. organizations choose to silo web development from marketing, which is a mistake. However, should you be able to rank highly for a generic keyword, you should expect a good amount of internet traffic from that keyword. Using a lot of engaging media like helpful graphics, interesting (and related) images, and videos can also help to provide more value and keep visitors more engaged. Thus, keeping them around longer.