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If it doesn’t add anything to your business, ignorant of SEO, it might be worth asking yourself whether it is actually worth taking the time to write in the first place. The direction that you take to improve the visibility of your site on the web should be decided upon by analysing the current state of your website, the audience you are targeting, your business objectives and any previous SEO work that has been carried out. If your already-designed website is not mobile friendly, it may be quite costly to make the site responsive. Responsive is the term for a website’s ability to adapt visually and operationally to a variety of dimensions and properly display on various handheld devices. You can see who registered a website, where they’re hosting it, and how many site managers they have.

I urge you to think about web crawlers

Usually duplicate content is bad. Google filters it out and links and social signals are split over several different URLs even if the content is the same. Content marketing is really a Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... component of SEO, and SEO is a component of content marketing – it's really a chicken and the egg situation. When Google fluctuations are noted, many SEO managers panic and turn the heat to their team. If you notice fluctuations between position one and five, do not panic; it is okay. You have not done anything wrong, and everything will oscillate back. Duplicate content isn’t necessarily a bad or wrong thing, apart from in the above example where it’s just straight up theft.

Unlocking the mystery of page rank

People tend to avoid advertising if they can. Erudite search engine users know where ad are placed in the results page. They know that people have paid to show up in those positions. They are more likely to click on organic/natural/merit based search results. Paid search results are considered advertisers, whereas organic results are seen as trusted experts offering the best information relative to their search query. You should refrain from writing articles that are too sensitive or controversial such as adult oriented articles and vulgarity. Keep it simple, keep it direct and informative. That is the best type of article to deliver. If you have any experience with local SEO you probably already know this, but If you are just starting out, here is something you should know. A good way to do local SEO niche research is by typing in your keyword + the geo modifier you are looking to target into Google. What if it fills them with confidence that they’re in good hands?

Using traffic estimation tools in conjunction with dynamic pages

Instead of asking yourself “How can I make more sales?” consider replacing it with “What does my audience need?”, “What do they want?” or “ How can I help my audience?” Now, we know that’s easy to say – however, it really can be that simple when getting started with your online marketing. Unlike traditional AB testing where metrics become available immediately, with an SEO change you need to wait before you can even begin your analysis. Google needs time to index the change. Then you need to accumulate at least 2 weeks of data. Gaining backlinks is tough, as it involves convincing a website to share your website with their audience. It’s a hustle to pitch your proposition to these websites, which usually is a guest post, sponsored link or asking if they would link to a resource on your site. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "Google may penalize specific tactics, but they will never penalize quality."

How to survive your first encounter with analytics

Here′s what I can say, and it′s not a personal opinion, but a common fact: PPC brings results fast, but you have to pay all the time. The sums get rather big. And you never know for sure, whether PPC will pay for itself, or it′s just money down the drain. If Have you ever dreamed about Heat All for this? you don’t want to spend any money on a keyword tool, you can simply google the keyword you want to rank for. Does your site ‘fit in’ with the results Google shows you? Or are the sites on the results pages much larger or more well-established than your website? Sentiment is an increasingly interesting factor for search (and social media). Search engines provide the modern information scientist with a hugely rich data set of search terms commonly used by people to retrieve the web pages they are looking for.