Don’t go there. People who find what they want on your site are far more likely to funnel through to a landing page and convert, or drive more traffic to your site through various social media and other commendations. Common approaches to fixing this problem are to either canonicalize both to a single version or 301 redirect one version to the other. We are farmers, not butchers.

implementing Schema is a vital step in the online marketing process

In the simplest of terms, a Search Engine sees a link from another website to your website as being like a vote of confidence in your web site. This is a powerful association Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... that your product is so popular people don’t want to see any other search results. Traditional aspects like links and content are still major factors, but we’ve seen clients with no links and no content rank #1 for incredibly competitive keywords (case study later in the book). Information gathering is so crucial in research; gather it and then tabulate it.

The death of web 2.0

If you are competing with Amazon, and think that you are going to steal a link by telling someone that you built a better online store, you are delusional. Therefore taking the time and effort to optimize your website for relevant search terms may result in you being rewarded with high search engine rankings for these terms. Is it the customer, tired of being sold to every time they open a web browser, or is it the digital marketer themselves, who has forgotten that creativity is just as important as technical know-how? While there are other avenues to increase your online visibility, organic search optimization is remarkably inexpensive.

The steps needed for putting reporting into action

The amount of time and effort spent in pushing the content and links for a Website as close to the limit of what search engines allow in their guidelines is better spent creating unique, interesting, and helpful content. If the content were really that good to begin with there would be no desire to test the guidelines to find an advantage. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches. An infinite number of niches are waiting for someone to claim them. I’d ask yourself where you want to be, and see if you can find a path from a tiny specific niche to a slightly bigger niche and so on, all the way to your desired goal. Sometimes it’s easier to take a series of smaller steps instead of jumping to your final goal in one leap. Gaz Hall, an SEO Guru from the UK, said: "You want to minimise dupe content, rather than block it, I find the best solution to handling a problem is on a case by case basis."

High advertisement ratio can be mitigated by using non reciprocal links

When a website wants a piece of content to be representative of a “thing” – like a profile page, an event page, or a job posting – its code needs to be marked up properly. When Take a butchers at Beverley Guide, for instance. Google fluctuations are noted, many SEO managers panic and turn the heat to their team. If you notice fluctuations between position one and five, do not panic; it is okay. You have not done anything wrong, and everything will oscillate back. Your title tag needs to be written for humans – as in it needs to make logical sense, rather than a keyword stuffed mess. The title tag will appear in a variety of places, from SERPs, to a social share, to the browser tab, so make sure it’s relevant and readable. Search engines, such as Google, evaluate the linking of a websites and usually use the contents of the link texts as a ranking criteria.