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The bottom line to getting your content features in the Google Answer Boxes is ensuring it is always useful and more engaging to users. SEO marketing can be a very powerful tool for generating massive passive traffic. But if you use it incorrectly, you’ll end up doing more harm than benefit. A URL is more important than you may think it is. Your website’s URL structure is like a math formula — when followed properly it will give you the right answer. Make sure all your website images have alt tags to describe them to search engines.

So lets talk about SEO and its importance to digital marketing

Website owners all want their content to be placed at the top of page one of search results. This is because very few website searches ever go beyond page one of results. As much as every business Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... wants to be a success there is a real danger of too much and too fast. Before the Google Penguin and Google Panda were let loose, SEO’s could manipulate a webpage’s rank more easily by adding lots of keywords to show Google that the page was relevant. This practice is what we now call keyword stuffing and is not just frowned upon by reputable SEO agencies, but is not tolerated by Google. If the agency shares some commonalities with the client’s industry or geography, this can lead to unique insights.

Lessons I've learned from comment spam

Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. “Social search” is an evolving term for the way in which search engines factor a user’s social network -- also referred to as social graph -- into how results are displayed after a search query. As I mentioned, SEO is a long-term strategy. You won’t see results in the first week, and probably not even in the first month. The best way to figure out what keywords you want to focus on is to look at the keywords your competitors are focusing on.

Overlapping and redundant articles are a no-no, consider how Google algorithms can help

You may not be familiar with Schema mark-up, however it’s increasingly important and can do wonders for certain site’s visibility. Now, today, if you were to use those same methods not only would you not get the same results in SEO, you would actually, potentially, get a Google penalty. Think of the last time you wanted to purchase a product but knew next to nothing about it. What did you do? You likely used a search engine to look for online reviews or articles about the product. If the most helpful article was on a site that also sold the product, odds are that you purchased at that site. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "With White Hat tactics, search engines are more likely to uphold your rankings as you continue to grow and add more content, so if you’re a website that is need of a constant flow of visitors - this is the only tactic that you will need."

Google might discount irrelevant links

your home page or blog listing pages). Long-tail I'm always shocked by osoo, in this regard. keyphrases are typically related to your main strategic keywords and generally include three, four, or more words. Crawling duplicates will also use up the resources search crawlers allocate to crawling your site which means important pages might not be indexed. Making your content easy to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when ranking webpages.