The premise of Google is to organize information, which means there are people who seek information, people who offer information, and Google wants to be the service that indexes and delivers that information. Right now, using structured data and rich snippets will allow information from your site to appear right in the SERPs. This way, if someone searches for a recipe, they’ll be able to see the ingredients for your version before they even click on your link! Make sure content is not buried inside rich media (Adobe Flash Player, JavaScript, Ajax) and verify that rich media doesn't hide links from crawlers. When search engines crawl a site, they hope to answer questions and serve content that satisfies searcher intent.

Beginner's guide to 301 redirects

For most websites, this change was highly beneficial because they no longer had to compete with spammy and low quality websites. Write a description that would Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... both inform and interest users if they saw your description meta tag as a snippet in a search result. It’s super tempting to right (perceived) wrongs online. SEO – an acronym that can strike fear into website owners! Why? Because having an attractive website is just a first step. Beauty is, as they say, in the eye of the beholder and your visitors will be looking for an attractive and informative web site. Search Engines, however look for different things.

Personalization counts: how does rankings fit into this?

Creating SEO content isn’t just about writing lots of keyword rich content, the articles and blogs that you produce need to be relevant to the audience that you are creating the content for. You may not be familiar with Schema mark-up, however it’s increasingly important and can do wonders for certain site’s visibility. There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one thing you found interesting, you can get any expert you want to spin it, at one point it is just going to stop interesting the reader. Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack.

Assessing historical progress and how you've been helped by local search

By investing a few hours of time, you can increase the number of people who visit your website. The more people who visit your website, the more people you can convert into paying customers. Today, smartphone usage is so huge that more searches are done on smartphones than on computers. Making sure your website is mobile friendly is massively important. If you have been creating content on your website for years and post frequently, then you might have a website that is a target for this tactic because you have so much content. Gaz Hall, an SEO Guru from the UK, said: "To truly understand whether your SEO campaign is working, you need to learn which measurements deserve your attention."

Establish your position regarding SEO

When displayed in search results, URL extensions are usually meaningless and distracting to users so more human-readable URLs without extensions should be preferred. Would Have you ever dreamed about Indozine for this? you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? Now, this is an important issue to be addressed. Clearly then, Google is determined to increase user-friendliness by providing quick answers for users on the move.