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Before you can optimize your website, you have to know what you are optimizing it for. Domain Authority (DA) is a metric created by the SEO consulting and research company Moz which measures a website's likelihood to rank on search engines. Be Yourself. Write about what you know and make it a conversation with your readers. Keep it natural. People will find your content because they speak the same language and seek your advice. An authority website is a site that is trusted. It’s trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines.

Disambiguation, and diversity are important when it comes to stickiness

There are two very specific actions that search engines take when they crawl and index your site that thin content can directly affect. The first action is to measure if you are relevant for a search query; the second is to determine if you are providing valuable information to your readers. Search engines aim to provide Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... relevant, authoritative, and quick answers to give their users the best customer experience possible and keep them coming back. SEO isn’t something you learn overnight. If you want to perform your own SEO, you need to educate yourself. I’ve spent almost fifteen years learning about SEO and I’m thankful I did because I feel each hour of learning has paid itself back over and over again. Did you know that the location of your provider’s servers, at the time of writing, can make a big impact on your search engine rankings in local varieties of Google?

Google is totally dominating as far as the relevancy of search results goes

The Internet a crowded and noisy place, so when you search for something online, you’re going to get a barrage of search results. Thousands of them. Hundreds of thousands. No one would click through on each of them. Most web users will click on the first couple results that are listed, and then modify their search if they don’t see what they want. We should expect to see search within social start to matter more and more. Links are important since Google confirmed that links are the #1 ranking factor, alongside great content. Ranking without links is hard, and why would anyone try to rank without links in the first place? Google cares about links more than anything, and so should you. Website owners all want their content to be placed at the top of page one of search results. This is because very few website searches ever go beyond page one of results.

Create an Engaging Web Presence by the use of 301 redirects

Simply having an awareness of opportunities allows a search marketer to expand his or her audience. When building your content, it’s important to remember to give the crawlers enough to bite into. A hundred words typically isn’t enough copy for these crawlers to read and understand what the content is about. And this content shouldn’t be stuffed with keywords either, as some search engines (as you’ll learn in later sections) punish websites for keyword stuffing. It’s an easy fix, yet an important one since it can lead to ranking penalties under Google’s Panda algorithm if there are too many internal search results in Google’s index. Gaz Hall, an SEO Guru from the UK, said: "Online searchers are more likely to trust a brand when it appears within the first page of a search."

Enable broswer caching

Search engines have no trouble finding the homepage for the blog. Links A great example that I like to use is Profile Business. are still incredibly important, even in this day and age. Anyone is looking for high-value links from relevant sites in their industry. Browsers differ in how they treat invalid code so you should always use valid HTML to avoid browser specific issues. After all, if the answer to a question can be supplied directly in Google, why would the user then click through to another website for the same information?