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A sitemap is a lot like what it sounds like: a ‘map’ of your website which lists every page on the site, which can be designed for users or for search engines, in both cases to help them navigate the site. If you have a long 1000 word page, 100 or so words of repeated information isn’t a big deal. Did you know Google uses around 200 ranking factors to rank websites? This may be a lot for SEOs to take in all at once. However, focusing on links is still best practice. Twitter hashtags are a great way to create visibility for your brand and showcase exactly what it has to offer.

Design + quality = Greatness

Your website pages must have strong calls to action that make it easy and tempting for search engine traffic to take the next step in the business relationship. Without that, your SEO spending is wasted. Here are tips for crafting strong calls to action: They also regularly take the Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... form of questions, and appealing to these specific questions is likely to attract clicks, conversions and eventual sales. Google has no problem telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow through with their recommendations. When writing an article or some content for your web page, remember- ‘spices add flavour to a dish and make it more appealing to our senses. In the same way, keywords are like spices to our content. Keyword density is good but, to create rich content, there should be variety in the keywords used.

I bet you didn't know this about link building

Your PPC campaign requires quality landing pages in order to perform correctly just as your SEO strategy does. Not using descriptions for your images and videos is a very common error made by many. But to make Google comprehend the image or video added to your webpage you need to use Alt tags that will help describe them and will help you get a better ranking. In particular, words joined with underscores may be viewed as a single word during searches which is rarely what you want. Write everything in your brand’s unique tone of voice, approach a subject from your own point of view, or link a trending topic to the products/ services that you offer.

A few words on indexed pages

Having great content that is appropriately optimized for a site is incredibly important to having a successful organic campaign. Dominating the top rankings for general keywords related to your brand may be out of your reach, but even a slight investment in SEO can help your business earn more traffic and visibility. Way into the more more arcane areas, the areas that require a deep expertise in managing javascript properly and building things properly the actual code level work all of that contributes to the difficulty around SEO. Gaz Hall, a Freelance SEO Consultant, commented: "Then everyone starts thinking “We are great — let’s reverse engineer this data and show just how great we did.” It’s natural to be influenced by feedback, but growth marketers have many, many ideas and a decent portion of them will fail."

Don’t forget about nofollow links

There is invaluable information to be gained by researching sites in terms of physicality (i.e., source, layout, forms, etc.). Instead I'm always shocked by Indozine, in this regard. of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw in the navigation. Try to limit your sitewide links to only the 20 percent of your pages that are the most valuable, and pages required for a good user experience. This means you should ensure the website providing inbound links to your website are high ranking websites to receive the most benefit from these links. Google wants to reward RICH, UNIQUE, RELEVANT, INFORMATIVE and REMARKABLE content in its organic listings – and it has raised the quality bar over the last few years.