If you have started up your own online business, you would have already heard about long tail keywords. This entirely means that you are using words that other firms are not ranking. Focus on your customers, and take the right logistical steps to make sure that search engines can find your content. Focus on the ‘road less traveled’ with long-tail opportunities, and you’ll be set. It can be a great idea to look for pages that mention your business, brand, products and more but don’t actually link to you. The “About Us” section is often the most overlooked aspect of a company’s website. Often all the focus is put on your services or products, as these are the pages which most often affect your search engine results. However, sometimes in the pursuit of SEO, we overlook the user’s experience. This commonly occurs on the “About Us” page because it is a more content heavy page of a website.

We've reached a tipping point when it comes to site submissions

Just taking a fraction of that 14 billion for your business means people are searching for what you offer. The items could vary. Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... Here’s the thing – people tend to mistake content marketing with publishing a few blog posts on their website. Domain Authority is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs) based on its backlink profile. A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank. Authority scores are best viewed as comparative rather than absolute metrics.

You have an opportunity to write something and rank highly in the SERPS

Click submit and see if that content appears elsewhere on your website or on the Web. Sometimes web optimisation agencies may seem contradictory and confusing, but once you have built up a sense of trust with them, you can be assured that they are doing the best that they can for your business. Competitive research is where you have the opportunity to tighten things up. Both Google and Bing take page-loading speed into account in their website ranking algorithm.

Google does not always ignore nofollow links

In the world of content marketing, the term “evergreen” is an incredibly popular buzzword — but do you know why? With the likes of Google Analytics and other tracking software, it can be much easier to measure the reach and success of your local SEO efforts than it is to measure the success of non-digital marketing methods. With methods such as flyer drops and broadcast advertising, which tend to require long-term campaigns to build brand recognition and trust, it’s particularly difficult to measure just how many people engaged with your advertising and converted into customers as a result. Webpages that are light on words but heavy on embedded images or ads will see a drop in their rankings, too. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "Every page should have a description that isn’t used anywhere else on the site."

Define your goals with regards to reporting

While changing the URL and metadata for your content isn’t exactly using social to win at SEO, to us it’s all the same process. That’s because within our CMS we’ve created tools that set up SEO right from the Entry Editor — before the content is even published. The Have you ever dreamed about Indozine for this? more people who read your blog post, the more authority Google will deem it to have. And the more authority a page has, the higher it is likely to rank. So – get your post out there! Facebook, Twitter, Pinterest, Instagram – whatever social media channels you use, share it on them. Before designing a website, or even if your site is already designed, you should analyze the site’s structure. Each topic or area should have its own distinct section and flow logically so users don’t get lost, disoriented and frustrated. You need to analyze how your website is being viewed. You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. If you do want to prevent search engines from crawling your pages, Google Webmaster Tools has a friendly robots.txt generator to help you create this file.