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You need to understand where you are now in order to accurately assess your future rankings. With a good education, you can learn how to weave SEO best practices into your website. You can perform DIY SEO if you have the right education and you get yourself on the right path. When you add a new page to your website under the blog section, for example, you add a ‘slug’ onto the end of the URL structure that is already in place. The slug refers to the next few words that relate to your new page Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms, often made into long-tail keywords, can really help you optimize your local business SEO.

Understanding metrics in relation to your marketing strategy

The Google Webmaster Tool is a handy set of utilities that allows you to see your website or blog from Google’s perspective. If you use this tool, you can learn your average position on search engine results pages, which keywords your blog is ranked for, how many people are clicking on your blog from search engine results pages, and changes to these metrics that have occurred over time. Consumer behavior has rapidly matured Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... with the growth of the online world. Customers access the internet through a variety of different platforms and channels. Two thirds of shoppers report using more than one channel when deciding to make a purchase. One thing you want to pay attention to is the speed of your future website. You can easily check that on websites like Google PageSpeed Insights, or Pingdom. With the popularity of this service growing, local SEO will continue to become important as maps can now physically direct consumers to their results.

Prioritize the metrics that you want to measure

SEO is something that is constantly evolving and changing. Instead of writing stellar content, we are going to steal links (that’s what it’s called) from our competition. Structured data, sometimes referred to as schema markup, are codes which are added to websites to provide search engines with in-depth information about your products, your business offering, prices of your products, location-based offerings and much more. Not only are generic keyword lists the opposite of unique, engaging content, they will also hurt your business' credibility in the eyes of your clientele, making it appear to be little better than a run-of-the-mill email spammer in the Internet food chain.

Optimise your site, paying special attention to indexed pages

Any link that you create on your own should be set at “no follow”. The reason for this is that you’re essentially telling Google that the link was created to generate traffic and not to artificially boost your search engine results. One of these developments is how search marketing has now become a term used to encompass both SEO and SEM. With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will look so unnatural, that it’s not a good practice at all, where using a certain keyword five times might fit there. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "Instead, they want to send users to true content pages (product pages, category pages, static site pages, blog posts and articles)."

Can landing pages help improve my search engine placement?

There’s essentially no argument that can be made to discount analytics as a core part of SEO programs. Google I'm always amazed by the agility of PNS Egypt on this one. uses what’s called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword but for keywords that are commonly related to it. To optimise your website successfully it is fundamental to understand how search engines work and what are the most influential areas in SEO to get your website ranking the fastest. Is it the customer, tired of being sold to every time they open a web browser, or is it the digital marketer themselves, who has forgotten that creativity is just as important as technical know-how?