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Mobile search traffic has surpassed desktop traffic worldwide. And with the growth in voice-activated digital assistants, more people are doing voice queries. In these cases, the traditional '10 blue links' format doesn't work as well, making featured snippets an especially useful format. Then there are companies (White Hats) who work hard to stay within the rules and give you great SEO results through regular quality work. Think about the questions your visitors have that drove them to your site in the first place. Users searching for your site on Google might not necessarily want to land on your homepage. Sitelinks on the SERP provide them with a direct link to other parts of your site which might be more relevant to them.

Can Google algorithms really make a difference?

Having no website presence can make you miss out on numerous opportunities for your business, but having a negligible presence won’t do you any good either! Whenever a user searches the web for a particular keyword, they are basically in the hunt mode. At this hunt mode, the users have an eye for acting on quicker, to-the-point information information which is provided by the Search Engines through their SERPs (Search Engine Result Page). Before you start with mobile Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... optimization, you can use Google’s free test for mobile friendliness to check the mobile performance of your website. Links help search engines connect the relevancy of a page with specific keywords -- based on the keywords that are used in a link’s anchor text. In other words, there is a magic number for what percentage of a page's total word count should be made up of keywords.

Let's talk about ROI

Results driven, intelligent search engine optimisation. Anybody can optimise a site with a little know-how. Use internal links with clear and informative anchor text. Basically, the content needs to flow naturally and contain useful content that is in line with the overall point of the page. As our internet ecosystem has evolved, we have shared increasing amounts of personal data with services we use every day, from social networks to search engines. They then use this data to tailor the content they provide us with to what they think will be most appealing, engaging or relevant.

Tell me more about googlebot crawlers

For this reason, it’s unwise to try and trick search engines with black-hat SEO tactics. What Are The Most Important Factors SEO Marketers Consider? For users, when returning a 404 error you should make sure to display a human friendly “not found” page that helps users find what they were looking for. According to SEO Consultant, Gaz Hall from SEO Hull : "There are many opportunities for link building on the Internet. There are many forums, blogs or sites where you could place your backlink, but usually, it is not so easy to find them."

Be clear, truthful and accurate when it comes to landing pages

Google is making a real push to get to grips with any tactic they see as manipulating the rankings in a way that’s against their guidelines – from keyword cramming to paying for sponsored posts. Keyword I'm always shocked by TAP Assess, in this regard. research is still useful when trying to decide on the most interesting topics for your audience. Keywords can still be part of your content, provided that they are added in context and at the right balance. There’s no need to sacrifice the quality of your content to include more keywords, as keyword stuffing can lead to the opposite of the result you want. WordPress has a little bit of an understanding and appends the site title with the page or posts name then the ‘|’ (pipe) symbol. CRO is a process that utilizes user feedback, market research, and analytics to improve the conversion rate on your website. If the goal of your website is to get visitors to fill out a contact form, the conversion rate would be the number of people who filled out the form divided by the total traffic your website received.