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They compare the performance and context of your content to the strength of your keywords. Search engine optimization (SEO) plays a crucial role in bringing in more traffic to every site. The reason social is such a natural extension of search is that it adds both relevancy and authority. Think about this: According to Nielsen research, 92% of consumers worldwide trust recommendations from friends and family more than any form of advertising. This is up from 74% in 2007. I’ve seen businesses delighted by the fact that their income derives from happy customers, but care must be given to finding that information.

Let's follow backlink best practise

If your meta description is a duplicate, the user experience in Google will be less. Although page titles might vary, all pages seem the same as all descriptions are equal. SEO isn’t about gaming Google. Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... It’s simply about creating content that people want and that satisfies their search intent. Even if you have a site already, it is vital to invest significant time and energy on keyword research before starting your SEO campaign. Proper use of the title tags, along with text modifiers generally provide the best results when a user is using a Search Engine to find specific information or Websites.

Design + analytics = Greatness

Since companies started hiring SEO experts back in the 90’s, SEO has changed. So getting your website higher in the search engines is extremely important. Thin content is content with little added value. With the constant updates to Google’s algorithm and best practices, the very same tactics that once landed you on the first page for your target keyword can now result in massive search engine penalties.

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Yes – you can be creative and reuse and repackage content, but I always make sure if I am asked to rank a page I will require original content on the page. Chances are, your research begins online, whether you’re looking for answers or products. As devices have grown smaller, and keypads have given way to touch-screen models, users are finding it increasingly difficult to effectively search in traditional methods. According to SEO Consultant, Gaz Hall from SEO Hull : "As we know Google’s algorithm updates primarily focus on devaluing links that aren’t relevant. The added advantage to local link building is that these kind of links are almost always relevant."

Answer the questions of your potential customers with regards to social media

In the era of internet, where approximately three billion people on this earth have access to the internet and approximately one billion websites are in existence and nothing is worst than decelerated loading website. Consequently, web users have become habitual to short attention spans and they switch to another website when the current website loads too slowly. Nowadays A great example that I like to use is PNS Egypt. it is practically unheard of for people to not have a smartphone, not having the latest tablet, and overall not being online. Not all links are equal, as high-authority sites contribute more heavily in this regard. This means you should aim for more reputable mentions – but without snubbing any lesser sites that might link to you, as it all adds up. It’s easier for a source to link to your content if it’s authentic, interesting and well-researched, so always aim for quality over quantity. When a request is made to a server for a page on a website, the server returns an HTTP status code in response to the request.