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Whether a journalist is block-quoting text from another article (like I did above) or an eCommerce site is using the same product name as hundreds of other eCommerce websites, a small bit of duplicate content is inevitable. In addition to your user experience, there are also a number of other factors that affect the usability of your website such as website load speed, server uptime, broken links, cross-device compatibility, learnability and clarity. By making sure your website is easy to use you’ll be helping to ensure that it can perform well in the search engines and will also help to convert your visitors into customers. And after coming a long way an SEO is called integrated digital marketing by some marketing experts. It’s not just about creating quality content, but also about knowing your audience, to the extent that the content is useful and has more chances to be ranked higher in the search results for the relevant queries.

Go long-tail and forget link research

There are a number of ways to get relative monthly search volume, but what remains the easiest is using Google keyword planner (the replacement for the now deprecated keyword tool). Having links from more popular Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... websites carry more weight than less popular sites. What Google wants to see is authoritative and relatable links talking about your site. Well, the reason that so many bigger brands don’t rank as well as they should for local keywords is that their landing pages are somewhat lacklustre.

Audit your profile, looking for issues with regards to onsite SEO

One of the first steps in learning how to build backlinks is to understand the value of guest blogging. With guest blogging, you write content to be published on another website, with the hopes that the external site will include a link to your site when they publish. If you’re goal for a guest post is to receive a backlink in return, then you would want to make sure their website has a number of good quality backlinks. The number of quality backlinks a website has will determine how powerful a link you will get. Various ways of accomplishing this include creating blog posts that can be shared or getting past customers to host your logo on their site that links back to you. Google bot explores the website by tracking links from one page to another (within your website), so it's necessary for your pages to be crawlable (quick check at Search Console).

People still ask me about onsite SEO and its importance today

The greatest selling point of SEO is something that it shares with most of the broader world of inbound marketing: it allows for the possibility of cumulative growth. Google Webmaster is useful if you want to know how many back links you have and who from, it allows you to view links to your site from other sites, and shows you which pages of your site are linked to the most. Use that information to write exceptional content and do not be afraid to let the world know about what you have to offer. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "When relative path URLs (excluding the “http://www.domain.com” portion) are also used on the site (either in content or navigational links), it makes it all too easy for search engines to quickly crawl hundreds, if not thousands of HTTPS URLs, which are technically duplicates of the HTTP versions."

A well-optimized Google My Business listing will form the cornerstone of your local SEO efforts

These are all very important questions to ask yourself when assessing the homepage and website overall. Make The talk on Facebook is about Oxon AA at the moment. sure that you label all of your images with descriptive alt attributes. Organic traffic refers to visits that come to your site when a user clicks on an unpaid search engine result. The key is that these visits are free. Search engine optimisation (SEO) is your means to maximising your access to and returns from this free traffic source. If you have covered the technical issues of a new website, you’ll have properly prepared your site for all the great content you’ll be adding.