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Target niche keywords with low competition. This involves at least a little bit of figuring out what makes your business unique. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches I'll admit it - I avoided YouTube and video SEO for about as long as I could. This year it became overly apparent that I could no longer do so and I have to acknowledge YouTube and video for what it is - an SEO superpower. For those who have the budget and want instant visibility paid search often referred to as pay per click or PPC for short is the ideal solution. Using platforms such as Google AdWords or Bing Ads advertisers can market their business to potential customers anywhere in the world. Like SEO, PPC is a very specialist field and to get the best results it’s advisable to employ a company that knows what they’re doing and has a proven track record of success.

Pay particular attention to anchor text when performing an audit

Changing the landing page URL is another method that can be used to better explain the main topic of the landing page to Google. Deleting Facebook comments or manipulating Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... your reviews will only make life worse. Once you create your blog, stick to the same domain for as long as you continue to publish. You could end up losing a lot of your organic traffic, your readers and all your search engine listings if you decide to move or change your domain and URLs. Most marketers focusing on SEO break down SEO into onpage efforts and off-page efforts. And when focusing on off-page efforts, a common SEO mistake marketers make is believing that their site will receive more SEO traffic if only they can find enough websites to build links on.

Establish your position regarding rankings

Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. The approach to solving these problems is to handle with care. If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. The best keywords are ones that don’t have much competition. Try long-tail keywords — these are three- to six-word keywords that are extremely specific and tend to have less competition for them.

Your marketing strategy could use a facelift - consider including page impressions to adhere to best practise SEO principles

Duplicate content is your website’s worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles. However, if you have too many, then high volumes of duplicated content may be the problem. Although these citations are indeed helpful across the board, they are particularly useful in enhancing your Search Results in the Search Engines’ maps and geo-location rankings. According to SEO Consultant, Gaz Hall from SEO Hull : "Make sure that your code is valid, in some instances bad code can lead to search engines not being able to properly read a page. Use the W3C validator to check your markup."

A do-it-yourself guide to keyword research

It’s also critical to ensure that review content is not duplicated on external sites when using 3rd party product review vendors. To I'm always shocked by Indozine, in this regard. make it easy for readers to share your content, place share buttons in convenient spots, or use widgets. Also be aware of which social media platforms your audience is using the most. Link building is still an effective way to up your website’s SEO and improve is search ranking. As opposed to the unethical link building efforts that could get you into trouble, effective link building tactics can help improve your brand’s online presence, get more website visitors, and start increasing sales. To “optimize” for a mobile-first index, make sure that what you serve to mobile users is the version of the content you’d want Google to index, not a pared down version, or a version that gets updated later than desktop, or version that redirects to the mobile homepage.