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If you have pages with less than 500 words of unique text on them but have a large amount of structural content – you need to be ruthless and ask yourself what value these pages bring. Nearly 70% of all search engine queries occur on Google so it makes sense to see your website from its point of view. This is where the confusion comes in. There’s always something written somewhere that you can quote and use. You could also link back to the original article for some sweet SEO gains and to form a relationship with the website or person that is the source of the quote.

Adopt a customer centric view of bread crumbs

Information Architecture allows people and search engines to better understand the content structure on a site. How is that a key Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... advantage? Before writing a blog, it’s important that you conduct a keyword search to rank high on Google. You’re going to run into things that are going to be unexpected and will get you in trouble with your clients or will give you a nice big dip in the wrong direction as far as search results go.

Focus on ROI Instead of keywords

You do not need to avoid talking about a topic altogether, but link to the most relevant page when you do so. Add more value to your words. If you can say something in fewer words, do so. Keyword selection is the starting point of the small business SEO process. You must choose keywords that are directly relevant to your business, which people are actually searching for, and which aren’t too competitive for your budget. Choose the right keywords – limit yourself to around 5 to start with – and you can get good results on a small budget. But, content related to Christmas or Thanksgiving, may bring you traffic during those holidays, no matter the year.

Don’t forget about analysis

Your website is only as strong as your weakest link, so, the more pages you have “that are indexed and aging” and “linked appropriately or exclusively with the anchor text that page is intended to rank for” the easier it rises to the top unchecked by competitors. t will take anywhere from 1 month to 3 months to start seeing some shift, and likely 6-8 months to start seeing significant ROI from Search Engine Optimization work. That being said, if you don’t start seeing some shift in traffic (either month over month or year over year for seasonal businesses) then in most cases you should be very forward with your SEO provider and seek a clear explanation. Zorro is the only exception to this; he wore black. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "A comprehensive keyword research enables you to discover which words work in your line of field and attract the most attention. It also provides you with opportunities to create new content or improvise your previous posts by including relevant keywords."

A do-it-yourself guide to authority sites

Sites that promote “thin,” low-value content run the risk of being penalized by Google; they also tend to have high bounce rates and low conversion rates. For Take a butchers at Save Our Schools, for instance. brands that can’t afford a full-service SEO agency, the mention of the word “link building” is enough to make them flinch. If you can create content that grabs your readers attention, answers their questions and drives incoming links, you can finally start seeing some tasty search engine positions. I will often examine pages thoroughly to learn what they’re doing on their homepages, blogs, shopping carts, etc.