Determining Relevance: Trust your gut when it comes to long tail search

Many details are involved in good SEO, from the words on each page, the words used in Page Titles, H tags, internal links, alt tags, image file names, on-site content and on-site content types, consistent name, address and phone number information (NAP), social signals, local signals, citations from other sites …

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Its all about dynamic pages

The analytics instrumentation becomes especially important when it comes to assessing performance. Functionally, growth hacking means exploiting search engine weakness — not human weakness — but philosophically it means identifying advancement and revenue opportunities quickly. To do on-page optimization today, webmasters and SEOs should pay more attention to the semantic context of …

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Things about web portals you have to experience yourself

SEO for small businesses doesn’t need to be complicated. You can improve your visibility in search engines and get visitors to your business’s website by focusing on 4 things – keyword selection, creating good content, on-site optimisation, and backlinks. Keep your descriptions under 150 characters to avoid a trail …

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Implement responsive design

However, if session IDs are appended to URLs, it’s easy to fix this by canonicalizing the session ID URLs to the page’s core URL. Basically, there are three main types of keywords: generic, broad match and long tail. Each of them attract a bit different types and amount …

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Avoid Vanity Metrics

all this would directly affect the site popularity or the time they spend in each page. Google’s shifts and tweaks on ranking algorithms are happening more often. What you’ve learn from an SEO competitor analysis may no longer be true after a couple of months. Competitor analysis in …

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Lessons I've learned from comment spam

They can not only help to deal with typo’s, but can also ensure that your content is easily readable and that they understand the information you’re trying to get across. Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across …

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Caution! Links don’t count in some cases

It can not only show you where traffic is coming from, but it can even provide a range of related keywords and terms. If you want your content to stand out from the glut of online content and attract the kind of shares and links that boost search rankings, you …

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To get fast rankings, you need LSI

Do you sponsor any events? Ensure you get a link from their website to yours as part of the deal. These algorithms are Google’s secret sauce, and they determine which pages will be displayed for a particular query (i.e. “ranking”). Effective content curation, better accessibility practices and proper …

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Think about link exchanges from the start

Google defines duplicate content as large blocks of text used across multiple pages, or even other websites, that are exactly the same or very similar. Simply put, you don’t want to use large blocks of the same text on more than one page of your website. The three types …

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Why is Blog Commenting important?

Not particularly pioneering, but 10 years ago, it was a tried and tested tactic. To contextualise, marketers should be aware of using keywords just for the sake of it. If you’re producing a valuable piece of content – which you all really should – then by virtue the keywords associated with …

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The landscape of SEO changes fast

Cloaking refers to an attempt to boost search result rankings by serving different content to Googlebot than to regular users. This causes problems such as less relevant results (pages appear in search results even though their content is actually unrelated to what users see/want), so Google takes cloaking very …

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When your use of nofollow links becomes obsessive

In order to have that rank on the search results page, it’s takes a lot of effort and time. Users will also become frustrated if they can’t view content because of broken URLs. Dynamic serving takes a different approach. It uses server-side technology to serve a different version …

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One element of your strategy should look at widgets

The meta description is what appears as the description of a blog post in search engine results. This is the text that people will use to determine whether or not your post contains the information they are looking for. Remember, the very nature of the ever-shifting SEO landscape means that …

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Reasons that marketers love web portals

So, you get out your phone and head to Google searching for a last-minute gift. Fast web pages are good for your website visitors. They are also good for search engines. Google prefers fast-loading web pages. For brands that can’t afford a full-service SEO agency, the mention of the …

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Lessons I've learned from domain authority

But the thing is, SEO copywriting is much more than just inserting keyphrases into content: Google also wants to see authoritative content that fully answers your readers’ questions and stands out from competing content. On-page SEO best practices allow us to communicate with search engines in a language that they …

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Understand Why Keyword Stuffing is Bad

Take a look at your top ranking and most shared content. Is there overlap? If you’ve found a type of content that is simultaneously strong in search and frequently shared, it’s worth optimizing that content even further. Fundamental search engine optimization never changes. You only have three things …

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Make SEO a priority

Aside from the search engine optimisation benefits, great content is only successful when it engages the reader; when it empowers, advises, educates and actually excites the viewer. For this reason, it’s unwise to try and trick search engines with black-hat SEO tactics. Google is making a real push to …

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Find the Right Keyword to Content Ratio

If you’ve set yourself up with Google Search Console or Bing Webmaster Tools, you can now get some free keyword ideas. Asides from sending direct traffic, backlinks will help you achieve better rankings in search engines. However, if you will build bad backlinks, you will end up being penalized …

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The death of rankings

Google places importance on the amount your content is shared socially, they see this as a sign that you site has quality content. By sharing it on their social media people are effectively endorsing your content. Don’t let your evergreen content get buried on your website—make it easy …

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To get fast rankings, you need stickiness

If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you’ve been guilty of using these old practices, then you might consider using Google’s Link …

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Think like a human not a robot when it comes to content

Every copy that exists will be penalized and Panda will chew you up like bamboo stalks. Black Hat is the tactic of using repetitive, unrelated (and sometimes, hidden) keywords on a website that focus on attracting search engines to list their content (sometimes that are not even related to the …

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Tell me more about splogs

Post-crawling content the Spider stores the indexed page in a giant database from where those can be retrieved upon entering a related search string or keyword. Check your webpage source code in order to measure the size of text content compared to the structure (HTML code). This percent is not …

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To get fast rankings, you need conversion rates

Headings can help Google to grasp the main topics within your post which, if it’s a long piece of content, can often be varied. Each robots.txt file only applies to URLs with the same protocol, subdomain, domain and port as the robots.txt URL. Every business wants to …

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Conduct keyword research for local terms

Add a robots.txt file to every subdomain so you can specify sitemap locations and set web crawler rules. As smart and sophisticated as search engines have become, they still understand one thing above all else: content. Content is unique, original material you create and publish on your site. Evergreen …

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When auditing your site, take time to think about scraping

Major search engines, including Google, provide free tools for webmasters. Google's Webmaster Tools help webmasters better control how Google interacts with their websites and get useful information from Google about their site. For SEO purposes, you should definitely monitor the click through rates of different pages. You should be able …

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No amount of shouting will make you popular!

Optimizing websites for mobile browsers is critical if you want to rank well in search engine results pages. Online marketers also commonly use the homepage’s descriptive content in directory submissions and other business listings on external websites. Optimizing your website will invariably lead to more organic traffic later on …

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Place Your Site’s Content Above The Fold

Density is calculated as the number of words in the keyphrase multiplied by the frequency with which they occur together, and divided by the total number of words (including the keyword). To be a part of the party, make sure your business website uses structured data markup. To improve content …

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Use organic outreach along with content to make a difference

SEO should be considered one of the tools in your digital marketing strategy because its still alive and well and has the power to substantially increase business growth. Different variations of this method abound. Organic results can be lifted up with the combination of conversion and SEO plans. Does your …

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Site Architecture for Newbies

There are lots of different types of keywords. Target niche keywords with low competition. This involves at least a little bit of figuring out what makes your business unique. Spend more time on it than you would a typical piece of content. You can make sure you have chosen the …

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Fun with walled garden sites for now

The page title is one of the most important things that Google and other search engines evaluate to determine what is on a web page. Put your keyword or phrase in the title, and keep it short. Web pages containing matching verbiage will have lower visibility in searches. The first …

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Pay attention to inbound links

Canonical Tags are intended to prevent duplication of content, but make sure you have a canonical URL for your filter pages rather than accidentally telling search engines they’re duplicate pages. Mobile SEO is the process of designing a mobile friendly website, which is responsive. Mobile SEO lets your site …

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Lessons I learned about text links

Do a search on both your local Google and Google.com. Cross-reference this with data from Alexa. that would be a long-tail keyword, whilst eCommerce Providerr would be a more traditional (and fairly ineffective) keyword. Your links should be short, concise, and easily readable. Shorter URLs with fewer folders (“/” in …

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You don't need special search engine pages

Even newer kids on the block like Snapchat provide a super fun way to consume news. When building your content, it’s important to remember to give the crawlers enough to bite into. A hundred words typically isn’t enough copy for these crawlers to read and understand what the …

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Beginner's guide to search engine spiders

If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new links drops …

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Write the right guest posts for the right sites

For example, optimizing for speed, technical audits and mobile formatting. These can be a great way to structure content within the content itself, rather than relying completely on the webpage’s presentation. Your role when writing content is to give them the information they’re looking for and to make …

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Lessons I've learned from scraping

A large part of the search engine optimization process starts with focus: what is your website about? You have to focus on what we sometimes call ‘top tasks’. Meta descriptions are technically HTML attributes that offer concise explanations of what a webpage is about. They can be used on search …

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Analyse your existing cloaking

Keywords are less often used nowadays as the first signal to indicate what your post is about, but they are still helpful to offer an overview of the topic you’re focusing on. While it’s easy to find “experts” you may want to reach out to, it’s important …

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Learning about plugins is not difficult if you have a good teacher

Competitor analysis is nothing new, and companies have been researching their competitor’s links for years. However, by looking at the competitor’s backlinks and manually reviewing which links are worth having, you can then perform a link outreach and try to get a link from the same referring site …

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Use organic outreach along with blogs to make a difference

Make sure that you label all of your images with descriptive alt attributes. As time goes on, technology will make it easier and easier to interpret the meaning behind a search query. This will lead to SEOs being able to generate content and offer advice that caters to a much …

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Difficult things about metrics

Once your web pages / website has been optimised by your search engine optimisation professional and you've applied all the legitimate methods to bring your page ranking to it's optimum, then one other method to increase exposure is website marketing. Many people fixate on "on-page SEO" in their marketing efforts. They …

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