While quality matters, Google also considers thin content to be, literally, thin on words. Google also takes extra focus on the anchor texts. Just like the page content, the backlink anchors help to tell Google what the pages are all about. If you're new to search engine optimization and website …

Many details are involved in good SEO, from the words on each page, the words used in Page Titles, H tags, internal links, alt tags, image file names, on-site content and on-site content types, consistent name, address and phone number information (NAP), social signals, local signals, citations from other sites …

Online marketers also commonly use the homepage’s descriptive content in directory submissions and other business listings on external websites. Although you may outsource some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as …

The analytics instrumentation becomes especially important when it comes to assessing performance. Functionally, growth hacking means exploiting search engine weakness — not human weakness — but philosophically it means identifying advancement and revenue opportunities quickly. To do on-page optimization today, webmasters and SEOs should pay more attention to the semantic context of …

SEO for small businesses doesn’t need to be complicated. You can improve your visibility in search engines and get visitors to your business’s website by focusing on 4 things – keyword selection, creating good content, on-site optimisation, and backlinks. Keep your descriptions under 150 characters to avoid a trail …

However, if session IDs are appended to URLs, it’s easy to fix this by canonicalizing the session ID URLs to the page’s core URL. Basically, there are three main types of keywords: generic, broad match and long tail. Each of them attract a bit different types and amount …

all this would directly affect the site popularity or the time they spend in each page. Google’s shifts and tweaks on ranking algorithms are happening more often. What you’ve learn from an SEO competitor analysis may no longer be true after a couple of months. Competitor analysis in …

They can not only help to deal with typo’s, but can also ensure that your content is easily readable and that they understand the information you’re trying to get across. Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across …

One good way to know what’s coming in the world of SEO is to keep your eyes peeled to industry news sites and specifically Google’s own blog. Your personal opinion can be interesting and valuable, especially if you have been in a specific field for a long time …

It can not only show you where traffic is coming from, but it can even provide a range of related keywords and terms. If you want your content to stand out from the glut of online content and attract the kind of shares and links that boost search rankings, you …

Do you sponsor any events? Ensure you get a link from their website to yours as part of the deal. These algorithms are Google’s secret sauce, and they determine which pages will be displayed for a particular query (i.e. “ranking”). Effective content curation, better accessibility practices and proper …

Google defines duplicate content as large blocks of text used across multiple pages, or even other websites, that are exactly the same or very similar. Simply put, you don’t want to use large blocks of the same text on more than one page of your website. The three types …

Not particularly pioneering, but 10 years ago, it was a tried and tested tactic. To contextualise, marketers should be aware of using keywords just for the sake of it. If you’re producing a valuable piece of content – which you all really should – then by virtue the keywords associated with …

Cloaking refers to an attempt to boost search result rankings by serving different content to Googlebot than to regular users. This causes problems such as less relevant results (pages appear in search results even though their content is actually unrelated to what users see/want), so Google takes cloaking very …

Whether you are building links, choosing domain names. or writing page text, you are trying to include your keywords in all of these in a search-engine-friendly way. Sometimes you might find broken links to your website. This may be the case if the location of your page changes or if …

In order to have that rank on the search results page, it’s takes a lot of effort and time. Users will also become frustrated if they can’t view content because of broken URLs. Dynamic serving takes a different approach. It uses server-side technology to serve a different version …

The meta description is what appears as the description of a blog post in search engine results. This is the text that people will use to determine whether or not your post contains the information they are looking for. Remember, the very nature of the ever-shifting SEO landscape means that …

Duplicated material is common on large websites or companies with numerous sites, which include businesses that have different sites for each location/branch or publishers that run hundreds of sites. Remember: quality is always more important than quantity when it comes to links, content, and SEO in general. Plenty of …

So, you get out your phone and head to Google searching for a last-minute gift. Fast web pages are good for your website visitors. They are also good for search engines. Google prefers fast-loading web pages. For brands that can’t afford a full-service SEO agency, the mention of the …

But the thing is, SEO copywriting is much more than just inserting keyphrases into content: Google also wants to see authoritative content that fully answers your readers’ questions and stands out from competing content. On-page SEO best practices allow us to communicate with search engines in a language that they …

Take a look at your top ranking and most shared content. Is there overlap? If you’ve found a type of content that is simultaneously strong in search and frequently shared, it’s worth optimizing that content even further. Fundamental search engine optimization never changes. You only have three things …

Aside from the search engine optimisation benefits, great content is only successful when it engages the reader; when it empowers, advises, educates and actually excites the viewer. For this reason, it’s unwise to try and trick search engines with black-hat SEO tactics. Google is making a real push to …

If you’ve set yourself up with Google Search Console or Bing Webmaster Tools, you can now get some free keyword ideas. Asides from sending direct traffic, backlinks will help you achieve better rankings in search engines. However, if you will build bad backlinks, you will end up being penalized …

Google places importance on the amount your content is shared socially, they see this as a sign that you site has quality content. By sharing it on their social media people are effectively endorsing your content. Don’t let your evergreen content get buried on your website—make it easy …

If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you’ve been guilty of using these old practices, then you might consider using Google’s Link …

Every copy that exists will be penalized and Panda will chew you up like bamboo stalks. Black Hat is the tactic of using repetitive, unrelated (and sometimes, hidden) keywords on a website that focus on attracting search engines to list their content (sometimes that are not even related to the …

Post-crawling content the Spider stores the indexed page in a giant database from where those can be retrieved upon entering a related search string or keyword. Check your webpage source code in order to measure the size of text content compared to the structure (HTML code). This percent is not …

Headings can help Google to grasp the main topics within your post which, if it’s a long piece of content, can often be varied. Each robots.txt file only applies to URLs with the same protocol, subdomain, domain and port as the robots.txt URL. Every business wants to …

Add a robots.txt file to every subdomain so you can specify sitemap locations and set web crawler rules. As smart and sophisticated as search engines have become, they still understand one thing above all else: content. Content is unique, original material you create and publish on your site. Evergreen …

Make sure to link not only to external sources but also to your own blog posts as well. Try to include these internal links as early as possible in your article. We can use Google Trends for Websites for insight into particular competitors. You not only can compare traffic for …

Major search engines, including Google, provide free tools for webmasters. Google's Webmaster Tools help webmasters better control how Google interacts with their websites and get useful information from Google about their site. For SEO purposes, you should definitely monitor the click through rates of different pages. You should be able …

Optimizing websites for mobile browsers is critical if you want to rank well in search engine results pages. Online marketers also commonly use the homepage’s descriptive content in directory submissions and other business listings on external websites. Optimizing your website will invariably lead to more organic traffic later on …

Density is calculated as the number of words in the keyphrase multiplied by the frequency with which they occur together, and divided by the total number of words (including the keyword). To be a part of the party, make sure your business website uses structured data markup. To improve content …

SEO should be considered one of the tools in your digital marketing strategy because its still alive and well and has the power to substantially increase business growth. Different variations of this method abound. Organic results can be lifted up with the combination of conversion and SEO plans. Does your …

Google Analytics tracks this traffic. Always link back to vendors and brands you’ve worked with. Chances are that they will share your content if they are mentioned in it. Citations are references to you company name, address, phone number or website that may not actually link to you but …

There are lots of different types of keywords. Target niche keywords with low competition. This involves at least a little bit of figuring out what makes your business unique. Spend more time on it than you would a typical piece of content. You can make sure you have chosen the …

Utilise Google ‘My Business’ (GMB) – Google has hugely increased the value of its Google My Business pages. Now, any information you add to your GMB will be reflected onto Google Search, Google Maps as well as their social media platform, Google+. Write more than one time for each website. Build …

The page title is one of the most important things that Google and other search engines evaluate to determine what is on a web page. Put your keyword or phrase in the title, and keep it short. Web pages containing matching verbiage will have lower visibility in searches. The first …

Canonical Tags are intended to prevent duplication of content, but make sure you have a canonical URL for your filter pages rather than accidentally telling search engines they’re duplicate pages. Mobile SEO is the process of designing a mobile friendly website, which is responsive. Mobile SEO lets your site …

Do a search on both your local Google and Google.com. Cross-reference this with data from Alexa. that would be a long-tail keyword, whilst eCommerce Providerr would be a more traditional (and fairly ineffective) keyword. Your links should be short, concise, and easily readable. Shorter URLs with fewer folders (“/” in …

Even newer kids on the block like Snapchat provide a super fun way to consume news. When building your content, it’s important to remember to give the crawlers enough to bite into. A hundred words typically isn’t enough copy for these crawlers to read and understand what the …

If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new links drops …

In today’s SEO world, search engines often evaluate content to determine the search rankings of a website. It is a common misconception that content marketing doesn’t work as well for e-commerce websites. In the past, Google’s algorithm was not quite clever or sophisticated enough to ignore the …

For example, optimizing for speed, technical audits and mobile formatting. These can be a great way to structure content within the content itself, rather than relying completely on the webpage’s presentation. Your role when writing content is to give them the information they’re looking for and to make …

It’s not just the search machines that black hat SEOs can deceive, it’s the site visitor. Does your website’s content fall a little too close to the thin side? It’s relatively easy to fatten up your content and make it more relevant and helpful for the …

A large part of the search engine optimization process starts with focus: what is your website about? You have to focus on what we sometimes call ‘top tasks’. Meta descriptions are technically HTML attributes that offer concise explanations of what a webpage is about. They can be used on search …

Keywords are less often used nowadays as the first signal to indicate what your post is about, but they are still helpful to offer an overview of the topic you’re focusing on. While it’s easy to find “experts” you may want to reach out to, it’s important …

Competitor analysis is nothing new, and companies have been researching their competitor’s links for years. However, by looking at the competitor’s backlinks and manually reviewing which links are worth having, you can then perform a link outreach and try to get a link from the same referring site …

Make sure that you label all of your images with descriptive alt attributes. As time goes on, technology will make it easier and easier to interpret the meaning behind a search query. This will lead to SEOs being able to generate content and offer advice that caters to a much …

Once your web pages / website has been optimised by your search engine optimisation professional and you've applied all the legitimate methods to bring your page ranking to it's optimum, then one other method to increase exposure is website marketing. Many people fixate on "on-page SEO" in their marketing efforts. They …